Our Story

Adrea Rubin started her career in 1974 as the Direct Mail Marketing Association’s Insurance Council administrator. In 1975, Colonial Penn Insurance Company recruited Ms. Rubin to exclusively oversee data acquisition for AARP’s multiple insurance products. In 1976, she opened Direct Media’s New York City branch office, where she was named Salesperson of the Year from 1985 to 1988, and became the first female member of the board of directors and one of the original shareholders.

Adrea Rubin Marketing was established in 1990 in New York City. The company has grown to include offices in Boston. As a customer insight agency, Adrea Rubin Marketing employs integrated omni-channel marketing strategies to help its clients acquire, retain and reactivate customers. The firm’s services include online and offline data procurement, lead generation, competitive insights, custom modeling and analytics, creative messaging, and consultation supported by solid strategic solutions to drive business growth. Ms. Rubin is instrumental in leading the firm’s product offerings and strategic direction.

For nearly four decades, Ms. Rubin has advised over 40 life, health, and property & casualty insurers on how to increase customer engagement. An acknowledged expert in insurance direct marketing, she has a thorough knowledge of the full spectrum of insurance products including Supplemental and Primary Health insurance, Individual and Group/Affinity products, and Low- and High-benefit Level products. She has also established the firm’s credentials in the financial services, senior/boomer, retail, and health verticals, with an emphasis on banking products and consumer credit. She has had the privilege of advising many important brands such as Mutual of Omaha, Citicorp, Colonial Penn, JPMorganChase, New York Life, Physicians Mutual, and Fingerhut. The average tenure of the firm’s clients is in excess of 20 years.

Ms. Rubin serves on the board of the Marketing EDGE previously serving on committees for the Rising Stars’ and Annual Awards’ events.  She is a long-standing member of the Direct Marketing Association, and was named List Leader of the Year in 2009. She also received the prestigious Silver Apple Award, honoring her 25-year tenure and commitment to excellence, from the Direct Marketing Club of New York in 2011. She has served as the International ECHO Awards finalist judge for insurance/financial services since 2009. The Women’s Business Enterprise Council has certified Adrea Rubin Marketing, Inc. as a national diversity vendor for the past three years.

Ms. Rubin is an active member in numerous insurance and marketing trade associations, serving on the DMA’s List Leaders Board of Directors for five years and as the Chairperson for the 2009 Fast Forward program. She is a speaker and panelist at several marketing/insurance industry events and has written for numerous industry publications. She is a graduate of Tufts University.

Adrea Rubin Marketing is staffed with experienced, direct marketing professionals, whose ultimate mission is to provide cost- effective, profitable, direct marketing solutions for our clients.

Our job, more often than not, is to acquire, retain, and monetize existing, as well as new customers for our clients, through the insightful leveraging of demographic and marketplace data. Our team uses this data to develop and inform strategy, and activate omnichannel direct marketing programs.

As a direct marketing, consumer insight powered agency, we are guided by acknowledged best practices and employ integrated omni-channel marketing strategies that include digital, as well as offline media, data procurement, lead generation, competitive insights, custom modeling and analytics, creative messaging to drive our clients businesses growth and revenue.

ARM--banner-1

Adrea’s Story

AAdrea Rubin - CEO of Adrea Rubin Marketing, Inc.drea launched her career with the Direct Mail Marketing Association. Early on, Adrea learned the intricacies of insurance direct marketing, working with Colonial Penn and all of the AARP endorsed insurance products. From her first association with direct to consumer insurance marketing, she connected with the principals of direct marketing for financial services, becoming an expert working within highly regulated verticals. Throughout the course of her career, Adrea has worked with over 40 different insurance and financial services companies.

In the early 1990’s, compiled and aggregated data became essential to direct marketers. In order to use this data effectively, marketers needed instruction and guidance. Sensing an opportunity, Adrea opened her own company to serve her client’s needs, and help them effectively integrate new data sources into their marketing efforts.

Today, Adrea is unique in the direct marketing community. The sole proprietor of ARM, she remains a working owner.

Adrea’s personal achievements include:
2009 DMA’s List Leader of the Year
2011 DMCNY Silver Apple Award Recipient
2013 Marketing Edge Board of Trustees
International Echo Finalist Judge for Insurance and Financial Services
Certified Member of Women’s Business Enterprise National Council

Executive Team

 

Adrea J. Rubin

Adrea J. Rubin

Chief Executive Officer

646-487-3769

adrear@adrearubin.com

linkedin-circle-Small

 

Learn more about Adrea

 

Stephen Berner

Stephen Berner

VP of New Business Development

646-487-3785

stephenb@adrearubin.com

linkedin-circle-Small

 

Learn more about Stephen

Michael Bryant

Mike Bryant

Vice President

646-487-3766

mikeb@adrearubin.com

linkedin-circle-Small

 

Learn more about Mike

 

Joe Frick

Joseph Frick

VP of Marketing and Social Media

646-487-3768

joef@adrearubin.com

linkedin-circle-Small

 

Learn more about Joe

Lisa Pollack

Lisa Pollack

Vice President, Marketing Strategy

646-487-3769

lisap@adrearubin.com

linkedin-circle-Small

 

Learn more about Lisa

 

Jennifer Vilkelis

Jennifer Vilkelis

Chief Financial Officer

646-487-3762

jenniferv@adrearubin.com

linkedin-circle-Small

Learn more about Jennifer

Sabrina Anthony

Sabrina Anthony

Director of Online Media

646-487-3784

sabrinaa@adrearubin.com

linkedin-circle-Small

 

Learn more about Sabrina

 

Alan Zamchick

Alan Zamchick

Director of Data Sales

646-487-3772

alanz@adrearubin.com

linkedin-circle-Small

 

Learn more about Alan

 

ARM--banner-1

Testimonials

 

Adrea Rubin has been a valued partner for over 30 years. Adrea and her team are an excellent resource for us. Our partnership has evolved from a data provider to a marketing strategist that impacts our direct mail campaigns as well as our marketing efforts across all media. Her ability to connect our products with the right audience is invaluable.

Mutual of OmahaMutual of Omaha

Adrea Rubin’s experience in the financial and insurance verticals provides progressive marketers with the leadership and guidance to be successful. Her extensive knowledge and deep industry insight have made partnering with her a great experience. She is able to articulate and deliver real solutions that marketers need in these verticals to drive results. Our strong relationship continues to expand, along with Adrea’s talents.

ExperianAnne Doherty
Senior Vice President
Experian Marketing Services

Adrea Rubin was instrumental in building our acquisition business from the bottom up. We started with a small direct mail volume of only 1 million monthly and after 3 years we were mailing 25 million a month and acquired the most new accounts ever in the history of Citi’s credit card business. Adrea was instrumental in helping us reduce our costs, saving us $14 million over 3 years and building our portfolio at a profitable cost per acquisition. More than just a broker Adrea helped to guide our data modeling and launch new products. Adrea interacts as a business partner continually working to understand and identify business needs to provide growth solutions.

CitigroupElizabeth Hartman
Former SVP, Marketing Director
Thank You Network – Citigroup

We are four years into our successful marketing acquisition partnership with Adrea Rubin. Their client centric team is top notch and is constantly thinking outside the box for strategies to ensure successful marketing acquisition efforts. The team is impressive in client meetings where their data knowledge and expertise yields strong results!

DatalogixLori Paikin
Retail General Manager
Datalogix

Adrea Rubin Marketing provides expert data procurement and consultative services to help grow our business. With their forward-thinking market insights, ARM has improved our ability to successfully penetrate untapped markets for new policyowners

Physicians MutualWalter Duda
AVP – Direct Marketing Group
Physicians Mutual

Adrea Rubin Marketing is among Competiscan’s trusted resources. The firm’s knowledge about insurance and financial services’ direct response marketing is extensive. With nearly 40 years in the business, Adrea uses her experience to instantly evaluate the pros and cons of a marketing piece – and improve it.

CompetiscanRichard Goldman
Chief Executive Officer
Competiscan

Adrea Rubin Marketing has diversified our reach into other non-catalog categories including insurance, health and wellness, continuity, seniors and fundraising to name a few. I can call any person at Adrea Rubin Marketing and they know my business and what is going on. I have always felt and been treated as if we were their biggest client, even though we are not. I have no doubt they will work as hard for your company as it if were their own.

Figi'sFigi’s

Adrea Rubin Marketing has been a trusted partner of Experian for many years. Their expertise, experience, innovation and integrity have been the foundation of success for delivering Experian’s best in class data to the market. While their knowledge and understanding of data have helped leverage our products in almost every vertical, it is their proficiency in the Finance/Insurance market that has propelled them to be one of our premiere partners. We are truly grateful for our working relationship and look forward to many more successful years of working together.

ExperianBarney Marvin
Former Sales Director
Experian Marketing Services

Awards, Affiliations & Participation: Adrea Rubin Marketing

Adrea Rubin Marketing, Inc. is a proud, recognized and active member of the Direct Marketing community. Both as an organization, and individually, we are involved in a number of associations that work towards education, best practices and the betterment of the Direct Marketing industry.

Awards & Judging: Adrea has been recognized and honored

dma2009 – Direct Marketing Association: Data Innovator of the Year Award
The Data Innovator of the Year Award annually honors an individual for outstanding contributions to the data community. Honorees must have at least 15 years of experience in the data profession and have contributed to improvements in one or more of the following areas: Ethics, education, list practices and standards, privacy issues, postal reform, communication, and environmental concerns.

silver-apple2011 – Direct Marketing Club of NY Silver Apple Award
The Silver Apples recognize individuals and organizations for their outstanding contributions to direct and interactive marketing, during a career spanning at least 25 years.

 

edge2012 – current: Marketing Edge – Board Trustee, Executive Committee
Marketing EDGE (formerly Direct Marketing Educational Foundation – DMEF) is the only national nonprofit of its kind solely committed to acquaint professors and college students with – and to engage and involve them in – the thriving business of marketing. Marketing EDGE is supported solely by corporations and individuals who want to give back to the community.

 

echo2009-2014 – Echo Awards: Judge in Insurance & Financial Services Category
As the premier direct and digital marketing awards competition, the International ECHO™ Awards honor the world’s best marketing campaigns—campaigns that have raised the bar in terms of strategy, creativity and results.

 

Go to top

Adrea Rubin Marketing Supports a Range of Organizations


dmaDirect Marketing Association
: DMA is the world’s leading independent organization for data-driven marketers. Our vision is for a world in which every marketer has the ability to provide their customers with exactly what they need, at precisely the right moment when they need it.

 

 

edgeMarketing Edge: is the only national nonprofit of its kind solely committed to acquaint professors and college students with – and to engage and involve them in – the thriving business of marketing. Marketing EDGE is supported solely by corporations and individuals who want to give back to the community.

 

dmcnyDirect Marketing Club of New York: The Direct Marketing Club of New York (DMCNY) is the tri-state organization that has provided support, education, and networking opportunities to direct marketers since 1926. We are a regional, professional non-profit association for all those interested in direct and digital marketing.

 

WPOWomens Presidents’ Organization (WPO): Women Presidents’ Organization, Inc. (“WPO”) is a non-profit 501(c) (6) organization formed to improve business conditions for women entrepreneurs, and to promote the acceptance and advancement of women entrepreneurs in all industries.

 

WBENCWomen’s Business Enterprise National Council (WBENC): The Women’s Business Enterprise National Council (WBENC), founded in 1997, is the largest third-party certifier of businesses owned, controlled, and operated by women in the United States. WBENC, a national 501(c)(3) non-profit, partners with 14 Regional Partner Organizations to provide its world class standard of certification to women-owned businesses throughout the country. WBENC is also the nation’s leading advocate of women-owned businesses as suppliers to America’s corporations.

Go to top

ARM by the Numbers

Adrea Rubin Marketing, a direct response marketing firm, helps its clients identify, engage with, and retain their customers, which helps grow their businesses.

ARM’s foundation is in data. Through the use of data, we provide marketers with targeted and customized strategies that identify and connect with the best potential customers, using multi-channel campaigns.

  • 24 Years in business, founded in 1990
  • 40+ clients in insurance / financial services sector
  • 20 years is the average tenure of our clients
    • Colonial Penn Life Insurance Company, our 1st client, is still our client, after 40 years,
    • 15 years is the average tenure of our employees
  • Over 2 billion pieces of data procured, on behalf of our clients last year in 2013

Business Continuance

Adrea Rubin Marketing has a technology infrastructure that guarantees Business Continuance in any unforeseen event. Each member of our staff has the capability to work remotely, and a back-up of all systems is housed in a second, secure location. This allows us to serve our clients seamlessly should any circumstance prevent us from accessing our corporate office.

Diversity Vendor

WBENCAdrea Rubin Marketing, Inc. is certified by the Women’s Business Enterprise National Council (WBENC) as a diversity vendor.

WBENC is the nation’s largest third party certifier of businesses, owned and operated by women in the United States.

The standard of certification includes an in-depth review of the business, as well as an on-site visit conducted by a regional committee. The certification is designed to confirm that the business is as least 51% owned, operated and controlled by one or more women.

As a diversity vendor, major corporations satisfy their contract needs and can take credit for diversity spend when they work with ARM.

Adrea Rubin Marketing is staffed with experienced, direct marketing professionals, whose ultimate mission is to provide cost- effective, profitable, direct marketing solutions for our clients.

Our job, more often than not, is to acquire, retain, and monetize existing, as well as new customers for our clients, through the insightful leveraging of demographic and marketplace data. Our team uses this data to develop and inform strategy, and activate omnichannel direct marketing programs.

As a direct marketing, consumer insight powered agency, we are guided by acknowledged best practices and employ integrated omni-channel marketing strategies that include digital, as well as offline media, data procurement, lead generation, competitive insights, custom modeling and analytics, creative messaging to drive our clients businesses growth and revenue.

ARM--banner-1

Adrea’s Story

AAdrea Rubin - CEO of Adrea Rubin Marketing, Inc.drea launched her career with the Direct Mail Marketing Association. Early on, Adrea learned the intricacies of insurance direct marketing, working with Colonial Penn and all of the AARP endorsed insurance products. From her first association with direct to consumer insurance marketing, she connected with the principals of direct marketing for financial services, becoming an expert working within highly regulated verticals. Throughout the course of her career, Adrea has worked with over 40 different insurance and financial services companies.

In the early 1990’s, compiled and aggregated data became essential to direct marketers. In order to use this data effectively, marketers needed instruction and guidance. Sensing an opportunity, Adrea opened her own company to serve her client’s needs, and help them effectively integrate new data sources into their marketing efforts.

Today, Adrea is unique in the direct marketing community. The sole proprietor of ARM, she remains a working owner.

Adrea’s personal achievements include:
2009 DMA’s List Leader of the Year
2011 DMCNY Silver Apple Award Recipient
2013 Marketing Edge Board of Trustees
International Echo Finalist Judge for Insurance and Financial Services
Certified Member of Women’s Business Enterprise National Council

Executive Team

 

Adrea J. Rubin

Adrea J. Rubin

Chief Executive Officer

646-487-3769

adrear@adrearubin.com

linkedin-circle-Small

 

Learn more about Adrea

 

Stephen Berner

Stephen Berner

VP of New Business Development

646-487-3785

stephenb@adrearubin.com

linkedin-circle-Small

 

Learn more about Stephen

Michael Bryant

Mike Bryant

Vice President

646-487-3766

mikeb@adrearubin.com

linkedin-circle-Small

 

Learn more about Mike

 

Joe Frick

Joseph Frick

VP of Marketing and Social Media

646-487-3768

joef@adrearubin.com

linkedin-circle-Small

 

Learn more about Joe

Lisa Pollack

Lisa Pollack

Vice President, Marketing Strategy

646-487-3769

lisap@adrearubin.com

linkedin-circle-Small

 

Learn more about Lisa

 

Jennifer Vilkelis

Jennifer Vilkelis

Chief Financial Officer

646-487-3762

jenniferv@adrearubin.com

linkedin-circle-Small

Learn more about Jennifer

Sabrina Anthony

Sabrina Anthony

Director of Online Media

646-487-3784

sabrinaa@adrearubin.com

linkedin-circle-Small

 

Learn more about Sabrina

 

Alan Zamchick

Alan Zamchick

Director of Data Sales

646-487-3772

alanz@adrearubin.com

linkedin-circle-Small

 

Learn more about Alan

 

ARM--banner-1

Testimonials

 

Adrea Rubin has been a valued partner for over 30 years. Adrea and her team are an excellent resource for us. Our partnership has evolved from a data provider to a marketing strategist that impacts our direct mail campaigns as well as our marketing efforts across all media. Her ability to connect our products with the right audience is invaluable.

Mutual of OmahaMutual of Omaha

Adrea Rubin’s experience in the financial and insurance verticals provides progressive marketers with the leadership and guidance to be successful. Her extensive knowledge and deep industry insight have made partnering with her a great experience. She is able to articulate and deliver real solutions that marketers need in these verticals to drive results. Our strong relationship continues to expand, along with Adrea’s talents.

ExperianAnne Doherty
Senior Vice President
Experian Marketing Services

Adrea Rubin was instrumental in building our acquisition business from the bottom up. We started with a small direct mail volume of only 1 million monthly and after 3 years we were mailing 25 million a month and acquired the most new accounts ever in the history of Citi’s credit card business. Adrea was instrumental in helping us reduce our costs, saving us $14 million over 3 years and building our portfolio at a profitable cost per acquisition. More than just a broker Adrea helped to guide our data modeling and launch new products. Adrea interacts as a business partner continually working to understand and identify business needs to provide growth solutions.

CitigroupElizabeth Hartman
Former SVP, Marketing Director
Thank You Network – Citigroup

We are four years into our successful marketing acquisition partnership with Adrea Rubin. Their client centric team is top notch and is constantly thinking outside the box for strategies to ensure successful marketing acquisition efforts. The team is impressive in client meetings where their data knowledge and expertise yields strong results!

DatalogixLori Paikin
Retail General Manager
Datalogix

Adrea Rubin Marketing provides expert data procurement and consultative services to help grow our business. With their forward-thinking market insights, ARM has improved our ability to successfully penetrate untapped markets for new policyowners

Physicians MutualWalter Duda
AVP – Direct Marketing Group
Physicians Mutual

Adrea Rubin Marketing is among Competiscan’s trusted resources. The firm’s knowledge about insurance and financial services’ direct response marketing is extensive. With nearly 40 years in the business, Adrea uses her experience to instantly evaluate the pros and cons of a marketing piece – and improve it.

CompetiscanRichard Goldman
Chief Executive Officer
Competiscan

Adrea Rubin Marketing has diversified our reach into other non-catalog categories including insurance, health and wellness, continuity, seniors and fundraising to name a few. I can call any person at Adrea Rubin Marketing and they know my business and what is going on. I have always felt and been treated as if we were their biggest client, even though we are not. I have no doubt they will work as hard for your company as it if were their own.

Figi'sFigi’s

Adrea Rubin Marketing has been a trusted partner of Experian for many years. Their expertise, experience, innovation and integrity have been the foundation of success for delivering Experian’s best in class data to the market. While their knowledge and understanding of data have helped leverage our products in almost every vertical, it is their proficiency in the Finance/Insurance market that has propelled them to be one of our premiere partners. We are truly grateful for our working relationship and look forward to many more successful years of working together.

ExperianBarney Marvin
Former Sales Director
Experian Marketing Services

Awards, Affiliations & Participation: Adrea Rubin Marketing

Adrea Rubin Marketing, Inc. is a proud, recognized and active member of the Direct Marketing community. Both as an organization, and individually, we are involved in a number of associations that work towards education, best practices and the betterment of the Direct Marketing industry.

Awards & Judging: Adrea has been recognized and honored

dma2009 – Direct Marketing Association: Data Innovator of the Year Award
The Data Innovator of the Year Award annually honors an individual for outstanding contributions to the data community. Honorees must have at least 15 years of experience in the data profession and have contributed to improvements in one or more of the following areas: Ethics, education, list practices and standards, privacy issues, postal reform, communication, and environmental concerns.

silver-apple2011 – Direct Marketing Club of NY Silver Apple Award
The Silver Apples recognize individuals and organizations for their outstanding contributions to direct and interactive marketing, during a career spanning at least 25 years.

 

edge2012 – current: Marketing Edge – Board Trustee, Executive Committee
Marketing EDGE (formerly Direct Marketing Educational Foundation – DMEF) is the only national nonprofit of its kind solely committed to acquaint professors and college students with – and to engage and involve them in – the thriving business of marketing. Marketing EDGE is supported solely by corporations and individuals who want to give back to the community.

 

echo2009-2014 – Echo Awards: Judge in Insurance & Financial Services Category
As the premier direct and digital marketing awards competition, the International ECHO™ Awards honor the world’s best marketing campaigns—campaigns that have raised the bar in terms of strategy, creativity and results.

 

Go to top

Adrea Rubin Marketing Supports a Range of Organizations


dmaDirect Marketing Association
: DMA is the world’s leading independent organization for data-driven marketers. Our vision is for a world in which every marketer has the ability to provide their customers with exactly what they need, at precisely the right moment when they need it.

 

 

edgeMarketing Edge: is the only national nonprofit of its kind solely committed to acquaint professors and college students with – and to engage and involve them in – the thriving business of marketing. Marketing EDGE is supported solely by corporations and individuals who want to give back to the community.

 

dmcnyDirect Marketing Club of New York: The Direct Marketing Club of New York (DMCNY) is the tri-state organization that has provided support, education, and networking opportunities to direct marketers since 1926. We are a regional, professional non-profit association for all those interested in direct and digital marketing.

 

WPOWomens Presidents’ Organization (WPO): Women Presidents’ Organization, Inc. (“WPO”) is a non-profit 501(c) (6) organization formed to improve business conditions for women entrepreneurs, and to promote the acceptance and advancement of women entrepreneurs in all industries.

 

WBENCWomen’s Business Enterprise National Council (WBENC): The Women’s Business Enterprise National Council (WBENC), founded in 1997, is the largest third-party certifier of businesses owned, controlled, and operated by women in the United States. WBENC, a national 501(c)(3) non-profit, partners with 14 Regional Partner Organizations to provide its world class standard of certification to women-owned businesses throughout the country. WBENC is also the nation’s leading advocate of women-owned businesses as suppliers to America’s corporations.

Go to top

ARM by the Numbers

Adrea Rubin Marketing, a direct response marketing firm, helps its clients identify, engage with, and retain their customers, which helps grow their businesses.

ARM’s foundation is in data. Through the use of data, we provide marketers with targeted and customized strategies that identify and connect with the best potential customers, using multi-channel campaigns.

  • 24 Years in business, founded in 1990
  • 40+ clients in insurance / financial services sector
  • 20 years is the average tenure of our clients
    • Colonial Penn Life Insurance Company, our 1st client, is still our client, after 40 years,
    • 15 years is the average tenure of our employees
  • Over 2 billion pieces of data procured, on behalf of our clients last year in 2013

Business Continuance

Adrea Rubin Marketing has a technology infrastructure that guarantees Business Continuance in any unforeseen event. Each member of our staff has the capability to work remotely, and a back-up of all systems is housed in a second, secure location. This allows us to serve our clients seamlessly should any circumstance prevent us from accessing our corporate office.

Diversity Vendor

WBENCAdrea Rubin Marketing, Inc. is certified by the Women’s Business Enterprise National Council (WBENC) as a diversity vendor.

WBENC is the nation’s largest third party certifier of businesses, owned and operated by women in the United States.

The standard of certification includes an in-depth review of the business, as well as an on-site visit conducted by a regional committee. The certification is designed to confirm that the business is as least 51% owned, operated and controlled by one or more women.

As a diversity vendor, major corporations satisfy their contract needs and can take credit for diversity spend when they work with ARM.