I have never written a blog before because where I live I am very busy making toys year round. This has been a difficult year for me and all my elves. We have watched the world experience much sadness and destruction, from Hurricane Sandy and senseless shootings of innocent children. It is my chance to spread happiness to lighten heavy hearts.
The right tagline or commercial jingle stays with consumers long after they hear it on the radio or see it on television. The most enduring slogans become a part of pop culture and are remembered for years.
Can you match the companies to the following jingles?
- ‘Plop Plop Fizz Fizz, oh what a relief it is…’
- ‘Two all-beef patties, special sauce, lettuce, cheese…’
- ‘My bologna has a first name…’
- ‘See the USA in your…’
- ‘The best part of waking up is…’
(*answers at the bottom)
While I personally do not remember many slogans or jingles, the ones I do remember, with total clarity are related to insurance advertising and branding. Continue reading
Posted in Brand Marketing, Insurance, Marketing
Tagged adrea rubin, Adrea Rubin Marketing, Aflac, Alka-Seltzer, allstate, auto insurance, blog, brand, Chevrolet, Communication, Folger's, geico, Genworth, Humana, insurance, loyalty marketing, McDonald's, Nationwide, Oscar Meyer, Physicians Mutual, Walmart
Each year, it seems as if the holiday shopping season starts earlier and earlier. While I do not want to rush into the holidays, I must admit I am ready to start taking advantage of all the great sales. As I finish off my slice of pumpkin pie, I am getting myself mentally ready to shop with the masses. I have not yet finalized my holiday gift giving list, but I know that I will find the perfect gift as I wander in and out of the stores on Fifth Avenue and other smaller boutiques. I know I am not alone with my eager anticipation to start shopping. Some retail stores have decided kick off Black Friday on Thanksgiving night, giving the most eager shoppers a chance to start early. This year, shoppers will be able to purchase more than holiday decorations, sweaters and electronics from the big box stores. Continue reading
Posted in Banks, Credit Card, Financial Services, Insurance, Marketing, Unbanked, Underbanked
Tagged adrea rubin, Adrea Rubin Marketing, Aetna, Blue Cross Blue Shield, brand, Costco, customer acquisition, direct marketing, financial services, Home Depot, insurance, MetLife, Mobile, Retail, United Healthcare, Wal-Mart
In the wake of the storms that have hit the New York tri-state area, my hometown, it is heartwarming to see how many people are providing relief to those in need.
I typically use this blog to talk about marketing. As a firm that specializes in marketing for financial services organizations, I am glad that many of the companies I have worked with are lending a helping hand. This week, I want to commend the corporations and businesses who have provided donations to the relief efforts.
The fall is always a busy travel season for me. I returned from my trip to Greece and Turkey exhilarated. I was looking forward to attending the DMA Annual Conference in Las Vegas the next week. At the conference, the firm unveiled a new booth and announced new products and services. In addition, I spoke on what makes the Adrea Rubin brand unique.
I have recently returned from vacation in Greece and Istanbul, Turkey. Traveling to Europe and Asia, where the local time is 8 hours ahead of New York, I had a chance to take a break from the business demands of direct marketing and lead generation. In addition to taking a break from work, I wanted to soak up one of the most vibrant cultures in the world. As much as I wanted to switch out of work mode completely, I quickly realized that business issues are the same all over the world. I know that competition for business in the United States is intense, but it is nothing compared to what I witnessed first-hand in the Grand Bazaar.
My childhood was spent in a town where Main Street was the place where my girlfriends and I would spend our weekends. We would walk up and down the streets browsing and shopping in the local stores. The shopkeepers knew us by name, as well as our parents and grandparents. My grandparents set up store charge accounts so that I could shop, when the money in my own savings account was not enough.
As an adult, I still prefer shopping in stores where the proprietors know my name. As I grew up, I had to establish my own lines of credit. Being financially responsible was new for me, and the freedom credit cards gave me was life changing. The little card with my name embossed on the front was a passport to stores that were in other places than my hometown’s Main Street. Hello Fifth Avenue, New York City!
Posted in Baby Boomers, Banks, Brand Marketing, Credit Card, Direct Marketing, Marketing, Money
Tagged Adrea Rubin Marketing, banking services, blog, car loans, Consumer confidence, credit card debt, Fifth Avenue, mortgages, personal loans, Underbanked