Full turnkey approach in all forms of media to generate new and retain existing customers through:
- Postal Data
- Online Data
- Lead Generation
- Alternate Media
- Online Media
- Inbound/Outbound Telemarketing
- Credit Bureau Data
A few sectors of specialization:
Insurance
- Over 3 decades of experience in all forms of life, health, property and casualty, supplemental and primary insurance
- Member of Direct Marketing Association Financial and Insurance Council
- Insurance Echo Award Finalist Judge
- Experience with 25+ insurance companies over 35+ years
- Improve persistency and lifetime value of customers
- Contact strategy and market segmentation
- Product consultation and development
- Competitive Intelligence
- Modeling and Analytics for response, conversion and cross-sell
Financial
- Worked with 6 major Financial Institutions in credit card acquisition
- Marketing for Non Pre-Screen, Invitation to Apply, Pre-approved, Retail Brand Credit, Affinity, Business Cards, Home Mortgages, and Multicultural
- Comprehensive analysis of key economic influences
- Access to individual and household level credit data
- Targeting Un-banked and Under-banked populations for subprime credit lenders
- Leverage brand identity for in-house credit offers
Baby Boomers/Seniors
- Specializing in the Changing Face of 50 through health-related products, ailments, goods and services, and non-profit
- Created data products to target changing senior lifestyles
- Ability to speak to the multigenerational households including Sandwich Generation, and the Skipped Generation
- Develop messaging based on life stages
- Facilitate 3rd party partnership/endorsement arrangements
- Modeling and Analytics
