News

Adrea Rubin Media, Inc. is proud to welcome Alan Zamchick as Sales Executive, Data Products

For Immediate Release
August 21, 2013

Alan’s direct marketing education began as a mailer in 1978. As assistant to the Advertising Director at Unity Buying Service, he was responsible for ordering and indexing the results of up to 136 million mailed direct mail pieces annually across Unity’s seven direct mail subsidiaries. In 1981 he was hired by CBS Publications to head their list management operation, a position he retained for the next 26 years through numerous corporate management changes, ending as Hachette Filipacchi. In 2009, Alan successfully launched the EnVision database in the List Management division of Media Horizons.

“We are pleased to welcome Alan to our team”, says Michael Hannay, Senior Vice President, Strategic Development. “Alan is a veteran within the list and data industry and will be responsible for driving sales for our data properties. His expertise with self-reported, compiled and response data is a great fit with our unique blend of data assets.”

Experian Marketing Services’ ChoiceScore Now Available Through Preferred Provider Adrea Rubin Marketing to Life and Health Insurance Vertical

For Immediate Release
June 14, 2012

Experian Marketing Services, a leading provider of data, analytics and marketing technologies, today announced an expanded relationship with Adrea Rubin Marketing, Inc., the life and health insurance marketing leader. This relationship makes Adrea Rubin Marketing a preferred provider of Experian Marketing Services’ ChoiceScore to the life and health insurance vertical.

ChoiceScore helps marketers identify and more effectively market to underbanked consumers. Using the most comprehensive array of noncredit data available from Experian, including consumer demographic, behavioral and geo-demographic information, ChoiceScore’s custom models offer users the ability to select specific consumers based on potential risk.

“Experian Marketing Services is a long-time, trusted partner. Their richness of data is excellent, and they have valuable predictive tools that help marketers in the insurance vertical be successful,” said Adrea Rubin, chief executive officer, Adrea Rubin Marketing. “Expanding our relationship with Experian will help us better serve the life and health insurance industry to reach underserved consumers with new products and services.”

For the full press release, click here 

Jennifer Vilkelis appointed Chief Financial Officer

For Immediate Release
June 7th, 2012

Jennifer Vilkelis has been promoted to Chief Financial Officer of Adrea Rubin Marketing, Inc. and Adrea Rubin Media, Inc.

Jennifer joined the companies in 1997, as Accounting Director.  During her tenure, she became the Director of Human Resources and Comptroller.  In her new role as CFO, Jennifer will continue to instill a financial approach and mindset throughout the organization to help the other parts of the business perform better.

Jennifer graduated with a BA Degree in Accounting from Oswego State University in 1991.  She has also earned a Certificate in Human Resources from NYU’s School of Continuing and Professional Studies.

“Her dedication to the companies and overall commitment to excellence is unparalleled,” says Adrea Rubin, Chief Executive Officer. “As the companies continue to grow and evolve, Jennifer remains an integral asset.”

Jennifer’s contact information is:
jenniferv@adrearubin.com
p: 646-487-3762

Adrea Rubin Promotes Joe Frick

For Immediate Release
April 4th, 2012

Adrea Rubin Media, Inc. is pleased to announce the promotion of Joe Frick to Vice President of Marketing and Social Media.

Joe began his career with American List Counsel in 1994, learning business-to-business and consumer list compilation as the Wholesale Sales Supervisor of the Direct Sales division. Joe joined Adrea Rubin Management in 1999 as marketing manager in the list management department, focusing on client/corporate marketing campaigns, business development, and interacting with list management clients on a daily basis. In 2005, Joe became Director of Marketing and in 2008 added the role of managing accounts in the list management department. In 2011, Joe helped to establish Adrea Rubin’s social media presence. Today, Joe oversees traditional list management clients and works on new business/growth initiatives and opportunities.

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Adrea Rubin Marketing Promotes Lisa Pollack

For Immediate Release
February 27th, 2012

Adrea Rubin Marketing, Inc. is pleased to announce the promotion of Lisa Pollack to Vice President, Marketing Strategy.

Lisa started working summers as an intern with Adrea Rubin Marketing while completing a BA in Communications from Indiana University. She joined the firm full-time in 1993 as an account administrator. In 1999, Lisa received the Ron Davis Young Professionals Award from the Direct Marketing Association. The award honors the individual’s contributions to the list and data industry.

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Adrea Rubin Media, Inc. welcomes Michael Hannay, rebrands List Management division

For Immediate Release
New York, NY
January 19th, 2012

Adrea Rubin has hired Michael Hannay as Senior Vice President of Strategic Development. Michael Hannay joins Adrea Rubin Media, Inc. bringing with him over 20 years of direct marketing experience working in multiple facets of the list and data industry, both offline and online.

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Adrea Rubin Awarded the DMC-NY 2011 Silver Apple

Direct Marketing Club of New York
August 18, 2011

Each year, the Club’s past presidents gather to select a handful of individuals and a corporate honoree to receive Silver Apples. The recipients must have at least 25 years’ experience in the business, a commitment to volunteerism and leadership, and a record of vital contributions to the growth of the industry. This year’s event marks the 27th anniversary of the award, and a special gala will be held in Manhattan’s Hudson Theater…

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