Category Archives: Baby Boomers

Fifth Avenue vs. Main Street Underbanked

  My childhood was spent in a town where Main Street was the place where my girlfriends and I would spend our weekends.  We would walk up and down the streets browsing and shopping in the local stores.  The shopkeepers … Continue reading

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Boomers: Iconic at Any Age

Youth and aging are an extreme contradiction. As I continue to get older, it becomes more obvious that the youth side of the equation rules advertising and marketing.  I am in an industry that wants to target the 20-to-34 year old … Continue reading

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