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Category Archives: Brand Marketing
Insurance Jingles: Not Just Bologna
The right tagline or commercial jingle stays with consumers long after they hear it on the radio or see it on television. The most enduring slogans become a part of pop culture and are remembered for years. Can you match … Continue reading
Posted in Brand Marketing, Insurance, Marketing
Tagged adrea rubin, Adrea Rubin Marketing, Aflac, Alka-Seltzer, allstate, auto insurance, blog, brand, Chevrolet, Communication, Folger's, geico, Genworth, Humana, insurance, loyalty marketing, McDonald's, Nationwide, Oscar Meyer, Physicians Mutual, Walmart
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The Universal Language of Customer Service
I have recently returned from vacation in Greece and Istanbul, Turkey. Traveling to Europe and Asia, where the local time is 8 hours ahead of New York, I had a chance to take a break from the business demands of … Continue reading
Posted in Brand Marketing, Direct Marketing, Marketing
Tagged brand, Customer Service, Grand Bazaar, Istanbul, Turkey
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Fifth Avenue vs. Main Street Underbanked
My childhood was spent in a town where Main Street was the place where my girlfriends and I would spend our weekends. We would walk up and down the streets browsing and shopping in the local stores. The shopkeepers … Continue reading
Posted in Baby Boomers, Banks, Brand Marketing, Credit Card, Direct Marketing, Marketing, Money
Tagged Adrea Rubin Marketing, banking services, blog, car loans, Consumer confidence, credit card debt, Fifth Avenue, mortgages, personal loans, Underbanked
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The Tooth Fairy and the Unbanked
There is a time when each of us begins our relationship with money. For some, the relationship begins with the tooth fairy when she leaves us a dollar under our … Continue reading
Posted in Banks, Brand Marketing, Direct Mail, Direct Marketing, Email Marketing, Marketing, Money
Tagged adrea rubin, Adrea Rubin Marketing, blog, business growth, Communication, customer acquisition, direct mail, direct marketing, Facebook, loyalty marketing, money, Social Media, To the Point, Twitter
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