Category Archives: Brand Marketing

Insurance Jingles: Not Just Bologna

The right tagline or commercial jingle stays with consumers long after they hear it on the radio or see it on television.  The most enduring slogans become a part of pop culture and are remembered for years. Can you match … Continue reading

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The Universal Language of Customer Service

I have recently returned from vacation in Greece and Istanbul, Turkey.   Traveling to Europe and Asia, where the local time is 8 hours ahead of New York, I had a chance to take a break from the business demands of … Continue reading

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Fifth Avenue vs. Main Street Underbanked

  My childhood was spent in a town where Main Street was the place where my girlfriends and I would spend our weekends.  We would walk up and down the streets browsing and shopping in the local stores.  The shopkeepers … Continue reading

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The Tooth Fairy and the Unbanked

                    There is a time when each of us begins our relationship with money.  For some, the relationship begins with the tooth fairy when she leaves us a dollar under our … Continue reading

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Marketer Goes Quackers

I have never considered myself an ornithophiliac. I can barely even say the word or spell it. I know little about anatidae other then they can be yellow, fluffy, or rubber. The definition of anatidae is a family of small … Continue reading

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