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Category Archives: Direct Marketing
The Universal Language of Customer Service
I have recently returned from vacation in Greece and Istanbul, Turkey. Traveling to Europe and Asia, where the local time is 8 hours ahead of New York, I had a chance to take a break from the business demands of … Continue reading
Posted in Brand Marketing, Direct Marketing, Marketing
Tagged brand, Customer Service, Grand Bazaar, Istanbul, Turkey
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Fifth Avenue vs. Main Street Underbanked
My childhood was spent in a town where Main Street was the place where my girlfriends and I would spend our weekends. We would walk up and down the streets browsing and shopping in the local stores. The shopkeepers … Continue reading
Posted in Baby Boomers, Banks, Brand Marketing, Credit Card, Direct Marketing, Marketing, Money
Tagged Adrea Rubin Marketing, banking services, blog, car loans, Consumer confidence, credit card debt, Fifth Avenue, mortgages, personal loans, Underbanked
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The Tooth Fairy and the Unbanked
There is a time when each of us begins our relationship with money. For some, the relationship begins with the tooth fairy when she leaves us a dollar under our … Continue reading
Posted in Banks, Brand Marketing, Direct Mail, Direct Marketing, Email Marketing, Marketing, Money
Tagged adrea rubin, Adrea Rubin Marketing, blog, business growth, Communication, customer acquisition, direct mail, direct marketing, Facebook, loyalty marketing, money, Social Media, To the Point, Twitter
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Marketing by Numbers
We are a data-driven industry which is defined by numbers. As direct marketers, every test, campaign and product is measurable. My interest used to be solely focused on the number of unique, new data files that were available to create … Continue reading
Posted in Direct Mail, Direct Marketing, Email Marketing, Insurance, Lead Generation, Marketing, Multi-Channel Marketing, Social Media
Tagged Adrea Rubin Marketing, blog, Blogging, business growth, Census, Census Data, cost per acquisition, cost per lead, Credit Score, customer acquisition, direct mail, direct marketing, email, Facebook, Forrester, Google, impressions, insurance, lead conversion, lead generation, lifetime value, Linked In, marketing, marketing strategy, metrics, Modeling, multi-channel marketing, multigenerational, Nielsen, one-to-one marketing, reactivation, retention, ROI, Simmons, Social Media, Twitter
1 Comment
Pet Insurance: the Doctor Will See You Now
My name is Oscar. While Adrea is out of the office speaking at an insurance convention, I am going to use this blog to speak about a topic that is very important to me – Pet Insurance.
Posted in Direct Mail, Direct Marketing, Insurance, Marketing, Multi-Channel Marketing, Pet Insurance
Tagged 24 Pet Watch, adrea rubin, Adrea Rubin Marketing, AKC, American Kennel Club, blog, customer acquisition, direct mail, direct marketing, Embrace Insurance, Farmers Insurance, Hartville, Hartville Insurance, Healthcare, Healthy Paws, insurance, marketing, Met Life, multi-channel marketing, Nationwide, Pe4tfirst, pet insurance, Pet Parents, Pet Plan USA, Pets Best, Progressive Insurance, Purina Care, To the Point, Trupanion, VPI
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Boomers: Iconic at Any Age
Youth and aging are an extreme contradiction. As I continue to get older, it becomes more obvious that the youth side of the equation rules advertising and marketing. I am in an industry that wants to target the 20-to-34 year old … Continue reading
Posted in Baby Boomers, Direct Mail, Direct Marketing, Marketing, Multi-Channel Marketing, Seniors
Tagged 50+, adrea rubin, Adrea Rubin Marketing, advertising, Alpha Boomers, boomers, demographics, Facebook, financial services, insurance, Life cycle, marketing, mature, multi-channel marketing, Senior Moment, seniors, Social Media, the changing face of 50, To the Point, YouTube
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The Year We Stopped Talking
I have always been a social person and enjoy conversations with friends, business colleagues, and family. As a young adult and trying to find my place in the world, I was told by my wise grandmother to do what I … Continue reading
Posted in Direct Mail, Direct Marketing, Email Marketing, Lead Generation, Marketing, Multi-Channel Marketing, Social Media
Tagged adrea rubin, Adrea Rubin Marketing, Apple IPad, Blackberry, blog, Blogging, Communication, Connectivity, Conversations, customer acquisition, direct mail, Facebook, Generational Marketing, Generations, Human Expression in the Age of Communication Overload, IPad, Kindle, LinkedIn, marketing, Messaging, Mobile Phone, one-to-one marketing, Social Media, Texting, To the Point, Tweeting, Twitter, webinars, Why We Expect More From Technology and Less From Each Other
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