Category Archives: Insurance

Insurance Jingles: Not Just Bologna

The right tagline or commercial jingle stays with consumers long after they hear it on the radio or see it on television.  The most enduring slogans become a part of pop culture and are remembered for years. Can you match … Continue reading

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Gift Wrapping Insurance for the Holidays

Each year, it seems as if the holiday shopping season starts earlier and earlier.  While I do not want to rush into the holidays, I must admit I am ready to start taking advantage of all the great sales.  As … Continue reading

Posted in Banks, Credit Card, Financial Services, Insurance, Marketing, Unbanked, Underbanked | Tagged , , , , , , , , , , , , , , , | Comments Off

Insurance Companies and Banks Give Back After Hurricane Sandy

In the wake of the storms that have hit the New York tri-state area, my hometown, it is heartwarming to see how many people are providing relief to those in need. I typically use this blog to talk about marketing.  … Continue reading

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Staying Afloat After the Storm

The fall is always a busy travel season for me.  I returned from my trip to Greece and Turkey exhilarated.  I was looking forward to attending the DMA Annual Conference in Las Vegas the next week.  At the conference, the firm unveiled a … Continue reading

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Marketing by Numbers

We are a data-driven industry which is defined by numbers.  As direct marketers, every test, campaign and product is measurable.  My interest used to be solely focused on the number of unique, new data files that were available to create … Continue reading

Posted in Direct Mail, Direct Marketing, Email Marketing, Insurance, Lead Generation, Marketing, Multi-Channel Marketing, Social Media | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Marketer Goes Quackers

I have never considered myself an ornithophiliac. I can barely even say the word or spell it. I know little about anatidae other then they can be yellow, fluffy, or rubber. The definition of anatidae is a family of small … Continue reading

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Talk to the Hand (Raisers)

With the recent passing of Elizabeth Taylor, and all of the focus on her famous jewelry, I find myself thinking about hands.  I remember visiting Grauman’s Chinese Theatre at a young age and being so impressed by all the famous … Continue reading

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Pet Insurance: the Doctor Will See You Now

My name is Oscar. While Adrea is out of the office speaking at an insurance convention, I am going to use this blog to speak about a topic that is very important to me – Pet Insurance.

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