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Category Archives: Marketing
Happy Holidays – from Santa (and Adrea Rubin)
I have never written a blog before because where I live I am very busy making toys year round. This has been a difficult year for me and all my elves. We have watched the world experience much sadness and … Continue reading
Posted in Direct Mail, Marketing
Tagged Christmas, direct mail, direct marketing, marketing, Santa Claus
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Insurance Jingles: Not Just Bologna
The right tagline or commercial jingle stays with consumers long after they hear it on the radio or see it on television. The most enduring slogans become a part of pop culture and are remembered for years. Can you match … Continue reading
Posted in Brand Marketing, Insurance, Marketing
Tagged adrea rubin, Adrea Rubin Marketing, Aflac, Alka-Seltzer, allstate, auto insurance, blog, brand, Chevrolet, Communication, Folger's, geico, Genworth, Humana, insurance, loyalty marketing, McDonald's, Nationwide, Oscar Meyer, Physicians Mutual, Walmart
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Gift Wrapping Insurance for the Holidays
Each year, it seems as if the holiday shopping season starts earlier and earlier. While I do not want to rush into the holidays, I must admit I am ready to start taking advantage of all the great sales. As … Continue reading
Posted in Banks, Credit Card, Financial Services, Insurance, Marketing, Unbanked, Underbanked
Tagged adrea rubin, Adrea Rubin Marketing, Aetna, Blue Cross Blue Shield, brand, Costco, customer acquisition, direct marketing, financial services, Home Depot, insurance, MetLife, Mobile, Retail, United Healthcare, Wal-Mart
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Insurance Companies and Banks Give Back After Hurricane Sandy
In the wake of the storms that have hit the New York tri-state area, my hometown, it is heartwarming to see how many people are providing relief to those in need. I typically use this blog to talk about marketing. … Continue reading
Posted in Hurricane Sandy, Insurance, Marketing
Tagged adrea rubin, Adrea Rubin Marketing, blog, insurance, To the Point
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The Universal Language of Customer Service
I have recently returned from vacation in Greece and Istanbul, Turkey. Traveling to Europe and Asia, where the local time is 8 hours ahead of New York, I had a chance to take a break from the business demands of … Continue reading
Posted in Brand Marketing, Direct Marketing, Marketing
Tagged brand, Customer Service, Grand Bazaar, Istanbul, Turkey
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Fifth Avenue vs. Main Street Underbanked
My childhood was spent in a town where Main Street was the place where my girlfriends and I would spend our weekends. We would walk up and down the streets browsing and shopping in the local stores. The shopkeepers … Continue reading
Posted in Baby Boomers, Banks, Brand Marketing, Credit Card, Direct Marketing, Marketing, Money
Tagged Adrea Rubin Marketing, banking services, blog, car loans, Consumer confidence, credit card debt, Fifth Avenue, mortgages, personal loans, Underbanked
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The Tooth Fairy and the Unbanked
There is a time when each of us begins our relationship with money. For some, the relationship begins with the tooth fairy when she leaves us a dollar under our … Continue reading
Posted in Banks, Brand Marketing, Direct Mail, Direct Marketing, Email Marketing, Marketing, Money
Tagged adrea rubin, Adrea Rubin Marketing, blog, business growth, Communication, customer acquisition, direct mail, direct marketing, Facebook, loyalty marketing, money, Social Media, To the Point, Twitter
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Marketing by Numbers
We are a data-driven industry which is defined by numbers. As direct marketers, every test, campaign and product is measurable. My interest used to be solely focused on the number of unique, new data files that were available to create … Continue reading
Posted in Direct Mail, Direct Marketing, Email Marketing, Insurance, Lead Generation, Marketing, Multi-Channel Marketing, Social Media
Tagged Adrea Rubin Marketing, blog, Blogging, business growth, Census, Census Data, cost per acquisition, cost per lead, Credit Score, customer acquisition, direct mail, direct marketing, email, Facebook, Forrester, Google, impressions, insurance, lead conversion, lead generation, lifetime value, Linked In, marketing, marketing strategy, metrics, Modeling, multi-channel marketing, multigenerational, Nielsen, one-to-one marketing, reactivation, retention, ROI, Simmons, Social Media, Twitter
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