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	<title>Adrea Rubin</title>
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	<link>http://www.adrearubin.com/ar</link>
	<description>As we enter our third decade as a direct marketing agency, we are unveiling what has made Adrea Rubin Marketing, Inc. unique and our clients successful. This website highlights our abilities to develop multi-channel solutions with all forms of media.</description>
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		<title>Happy Holidays &#8211; from Santa (and Adrea Rubin)</title>
		<link>http://www.adrearubin.com/ar/happy-holidays-from-santa-and-adrea-rubin/</link>
		<comments>http://www.adrearubin.com/ar/happy-holidays-from-santa-and-adrea-rubin/#comments</comments>
		<pubDate>Fri, 21 Dec 2012 19:23:35 +0000</pubDate>
		<dc:creator>Adrea Rubin, CEO</dc:creator>
				<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Santa Claus]]></category>

		<guid isPermaLink="false">http://www.adrearubin.com/ar/?p=1932</guid>
		<description><![CDATA[I have never written a blog before because where I live I am very busy making toys year round. This has been a difficult year for me and all my elves. We have watched the world experience much sadness and &#8230; <a href="http://www.adrearubin.com/ar/happy-holidays-from-santa-and-adrea-rubin/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Insurance Jingles: Not Just Bologna</title>
		<link>http://www.adrearubin.com/ar/insurance-jingles-not-just-bologna/</link>
		<comments>http://www.adrearubin.com/ar/insurance-jingles-not-just-bologna/#comments</comments>
		<pubDate>Tue, 11 Dec 2012 19:03:53 +0000</pubDate>
		<dc:creator>Adrea Rubin, CEO</dc:creator>
				<category><![CDATA[Brand Marketing]]></category>
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		<category><![CDATA[adrea rubin]]></category>
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		<category><![CDATA[Chevrolet]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Folger's]]></category>
		<category><![CDATA[geico]]></category>
		<category><![CDATA[Genworth]]></category>
		<category><![CDATA[Humana]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[loyalty marketing]]></category>
		<category><![CDATA[McDonald's]]></category>
		<category><![CDATA[Nationwide]]></category>
		<category><![CDATA[Oscar Meyer]]></category>
		<category><![CDATA[Physicians Mutual]]></category>
		<category><![CDATA[Walmart]]></category>

		<guid isPermaLink="false">http://www.adrearubin.com/ar/?p=1908</guid>
		<description><![CDATA[The right tagline or commercial jingle stays with consumers long after they hear it on the radio or see it on television.  The most enduring slogans become a part of pop culture and are remembered for years. Can you match &#8230; <a href="http://www.adrearubin.com/ar/insurance-jingles-not-just-bologna/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Heart and Sole</title>
		<link>http://www.adrearubin.com/ar/heart-and-sole/</link>
		<comments>http://www.adrearubin.com/ar/heart-and-sole/#comments</comments>
		<pubDate>Fri, 30 Nov 2012 17:50:24 +0000</pubDate>
		<dc:creator>Adrea Rubin, CEO</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[adrea rubin]]></category>
		<category><![CDATA[Adrea Rubin Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Jennifer Foster]]></category>
		<category><![CDATA[Larry DePrimo]]></category>
		<category><![CDATA[NYPD]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.adrearubin.com/ar/?p=1870</guid>
		<description><![CDATA[As a young girl, I had visited New York City many times with my grandparents, and was in too much awe of the sights to notice anything but the hustle and bustle of the city.  When I first moved to &#8230; <a href="http://www.adrearubin.com/ar/heart-and-sole/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Gift Wrapping Insurance for the Holidays</title>
		<link>http://www.adrearubin.com/ar/gift-wrapping-insurance-for-the-holidays/</link>
		<comments>http://www.adrearubin.com/ar/gift-wrapping-insurance-for-the-holidays/#comments</comments>
		<pubDate>Fri, 16 Nov 2012 19:56:30 +0000</pubDate>
		<dc:creator>Adrea Rubin, CEO</dc:creator>
				<category><![CDATA[Banks]]></category>
		<category><![CDATA[Credit Card]]></category>
		<category><![CDATA[Financial Services]]></category>
		<category><![CDATA[Insurance]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Unbanked]]></category>
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		<category><![CDATA[adrea rubin]]></category>
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		<category><![CDATA[Aetna]]></category>
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		<category><![CDATA[Costco]]></category>
		<category><![CDATA[customer acquisition]]></category>
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		<category><![CDATA[financial services]]></category>
		<category><![CDATA[Home Depot]]></category>
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		<category><![CDATA[MetLife]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[United Healthcare]]></category>
		<category><![CDATA[Wal-Mart]]></category>

		<guid isPermaLink="false">http://www.adrearubin.com/ar/?p=1856</guid>
		<description><![CDATA[Each year, it seems as if the holiday shopping season starts earlier and earlier.  While I do not want to rush into the holidays, I must admit I am ready to start taking advantage of all the great sales.  As &#8230; <a href="http://www.adrearubin.com/ar/gift-wrapping-insurance-for-the-holidays/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Insurance Companies and Banks Give Back After Hurricane Sandy</title>
		<link>http://www.adrearubin.com/ar/insurance-companies-and-banks-give-back-after-hurricane-sandy/</link>
		<comments>http://www.adrearubin.com/ar/insurance-companies-and-banks-give-back-after-hurricane-sandy/#comments</comments>
		<pubDate>Thu, 08 Nov 2012 17:15:20 +0000</pubDate>
		<dc:creator>Adrea Rubin, CEO</dc:creator>
				<category><![CDATA[Hurricane Sandy]]></category>
		<category><![CDATA[Insurance]]></category>
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		<category><![CDATA[adrea rubin]]></category>
		<category><![CDATA[Adrea Rubin Marketing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[To the Point]]></category>

		<guid isPermaLink="false">http://www.adrearubin.com/ar/?p=1831</guid>
		<description><![CDATA[In the wake of the storms that have hit the New York tri-state area, my hometown, it is heartwarming to see how many people are providing relief to those in need. I typically use this blog to talk about marketing.  &#8230; <a href="http://www.adrearubin.com/ar/insurance-companies-and-banks-give-back-after-hurricane-sandy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Staying Afloat After the Storm</title>
		<link>http://www.adrearubin.com/ar/staying-afloat-after-the-storm/</link>
		<comments>http://www.adrearubin.com/ar/staying-afloat-after-the-storm/#comments</comments>
		<pubDate>Thu, 01 Nov 2012 13:59:47 +0000</pubDate>
		<dc:creator>Adrea Rubin, CEO</dc:creator>
				<category><![CDATA[Hurricane Sandy]]></category>
		<category><![CDATA[Insurance]]></category>
		<category><![CDATA[Adrea Rubin Marketing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[To the Point]]></category>

		<guid isPermaLink="false">http://www.adrearubin.com/ar/?p=1806</guid>
		<description><![CDATA[The fall is always a busy travel season for me.  I returned from my trip to Greece and Turkey exhilarated.  I was looking forward to attending the DMA Annual Conference in Las Vegas the next week.  At the conference, the firm unveiled a &#8230; <a href="http://www.adrearubin.com/ar/staying-afloat-after-the-storm/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>The Universal Language of Customer Service</title>
		<link>http://www.adrearubin.com/ar/the-universal-language-of-customer-service/</link>
		<comments>http://www.adrearubin.com/ar/the-universal-language-of-customer-service/#comments</comments>
		<pubDate>Thu, 11 Oct 2012 15:19:37 +0000</pubDate>
		<dc:creator>Adrea Rubin, CEO</dc:creator>
				<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Grand Bazaar]]></category>
		<category><![CDATA[Istanbul]]></category>
		<category><![CDATA[Turkey]]></category>

		<guid isPermaLink="false">http://www.adrearubin.com/ar/?p=1759</guid>
		<description><![CDATA[I have recently returned from vacation in Greece and Istanbul, Turkey.   Traveling to Europe and Asia, where the local time is 8 hours ahead of New York, I had a chance to take a break from the business demands of &#8230; <a href="http://www.adrearubin.com/ar/the-universal-language-of-customer-service/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Fifth Avenue vs. Main Street Underbanked</title>
		<link>http://www.adrearubin.com/ar/fifth-avenue-vs-main-street-benjamins/</link>
		<comments>http://www.adrearubin.com/ar/fifth-avenue-vs-main-street-benjamins/#comments</comments>
		<pubDate>Thu, 27 Sep 2012 14:08:30 +0000</pubDate>
		<dc:creator>Adrea Rubin, CEO</dc:creator>
				<category><![CDATA[Baby Boomers]]></category>
		<category><![CDATA[Banks]]></category>
		<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[Credit Card]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Adrea Rubin Marketing]]></category>
		<category><![CDATA[banking services]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[car loans]]></category>
		<category><![CDATA[Consumer confidence]]></category>
		<category><![CDATA[credit card debt]]></category>
		<category><![CDATA[Fifth Avenue]]></category>
		<category><![CDATA[mortgages]]></category>
		<category><![CDATA[personal loans]]></category>
		<category><![CDATA[Underbanked]]></category>

		<guid isPermaLink="false">http://www.adrearubin.com/ar/?p=1728</guid>
		<description><![CDATA[&#160; My childhood was spent in a town where Main Street was the place where my girlfriends and I would spend our weekends.  We would walk up and down the streets browsing and shopping in the local stores.  The shopkeepers &#8230; <a href="http://www.adrearubin.com/ar/fifth-avenue-vs-main-street-benjamins/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Tooth Fairy and the Unbanked</title>
		<link>http://www.adrearubin.com/ar/the-tooth-fairy-and-the-unbanked/</link>
		<comments>http://www.adrearubin.com/ar/the-tooth-fairy-and-the-unbanked/#comments</comments>
		<pubDate>Wed, 19 Sep 2012 20:36:44 +0000</pubDate>
		<dc:creator>Adrea Rubin, CEO</dc:creator>
				<category><![CDATA[Banks]]></category>
		<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[Direct Mail]]></category>
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		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[To the Point]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.adrearubin.com/ar/?p=1708</guid>
		<description><![CDATA[&#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; There is a time when each of us begins our relationship with money.  For some, the relationship begins with the tooth fairy when she leaves us a dollar under our &#8230; <a href="http://www.adrearubin.com/ar/the-tooth-fairy-and-the-unbanked/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Marketing by Numbers</title>
		<link>http://www.adrearubin.com/ar/marketing-by-numbers/</link>
		<comments>http://www.adrearubin.com/ar/marketing-by-numbers/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 21:35:54 +0000</pubDate>
		<dc:creator>Adrea Rubin, CEO</dc:creator>
				<category><![CDATA[Direct Mail]]></category>
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		<category><![CDATA[Census]]></category>
		<category><![CDATA[Census Data]]></category>
		<category><![CDATA[cost per acquisition]]></category>
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		<guid isPermaLink="false">http://www.adrearubin.com/ar/?p=930</guid>
		<description><![CDATA[We are a data-driven industry which is defined by numbers.  As direct marketers, every test, campaign and product is measurable.  My interest used to be solely focused on the number of unique, new data files that were available to create &#8230; <a href="http://www.adrearubin.com/ar/marketing-by-numbers/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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