Adrea Rubin started her career in 1974 as the Direct Mail Marketing Association’s Insurance Council administrator. In 1975, Colonial Penn Insurance Company recruited Ms. Rubin to learn insurance direct marketing and handle the data acquisition for AARP’s multiple insurance products. In 1976, she opened Direct Media’s New York City branch office. She was named Salesperson of the Year from 1985 to 1988, and became the first female member of the board of directors, and the original, sole female shareholder of Direct Media.
Ms. Rubin opened Adrea Rubin Marketing in 1990, a customer insight agency with offices in New York City, Albany, Boston, Chicago, and San Antonio. As a result of her vast knowledge of the insurance industry, Ms. Rubin has worked as a marketing strategist for more than 30 insurance carriers in the life, health, and property and casualty arenas. She has remained true to the insurance sector while also establishing the firm’s credentials in credit card marketing, senior, retail, health, and continuity verticals. It has been her privilege to have advised many important brands such as Mutual of Omaha, Citicorp, International Masters Publishers, JPMorganChase, Physicians Mutual and Fingerhut. The average tenure of the firm’s client base is in excess of 20 years.
Ms. Rubin is instrumental in evolving the firm’s product offerings and strategic direction. We utilize multi-channel strategies for customer acquisition, retention and reactivation. Embracing all forms of data and digital marketing, the firm services include; data acquisition, lead generation, competitive insights, custom modeling and analytics, creative messaging and consultation backed by solid strategic solutions to drive business growth.
Ms. Rubin is a long-standing member of the DMA and received the prestigious List Leader of the Year award in 2009. She has served as the International ECHO Awards finalist judge for insurance/financial services from 2009-2011. She has been an avid supporter of the DMEF and has volunteered her time to help the organization. Ms. Rubin is certified by the Women’s Business Enterprise Council as a diversity vendor. She is an active member in the Women Presidents’ Organization, Direct Marketing Club of New York, The Direct Marketing Idea Exchange, and the DMA Insurance/Financial Services and Insert Media Councils. Ms Rubin served on the List Leaders Board of Directors for five years and as the Chairperson for the 2009 Fast Forward program. She is a frequent speaker at Industry events and a writer for many Industry publications.
Our credo is innovation not emulation. Our passion is delivering this brand promise to clients of the firm.
