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Tag Archives: adrea rubin
Insurance Jingles: Not Just Bologna
The right tagline or commercial jingle stays with consumers long after they hear it on the radio or see it on television. The most enduring slogans become a part of pop culture and are remembered for years. Can you match … Continue reading
Posted in Brand Marketing, Insurance, Marketing
Tagged adrea rubin, Adrea Rubin Marketing, Aflac, Alka-Seltzer, allstate, auto insurance, blog, brand, Chevrolet, Communication, Folger's, geico, Genworth, Humana, insurance, loyalty marketing, McDonald's, Nationwide, Oscar Meyer, Physicians Mutual, Walmart
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Heart and Sole
As a young girl, I had visited New York City many times with my grandparents, and was in too much awe of the sights to notice anything but the hustle and bustle of the city. When I first moved to … Continue reading
Posted in Social Media
Tagged adrea rubin, Adrea Rubin Marketing, Facebook, Jennifer Foster, Larry DePrimo, NYPD, Social Media, Twitter
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Gift Wrapping Insurance for the Holidays
Each year, it seems as if the holiday shopping season starts earlier and earlier. While I do not want to rush into the holidays, I must admit I am ready to start taking advantage of all the great sales. As … Continue reading
Posted in Banks, Credit Card, Financial Services, Insurance, Marketing, Unbanked, Underbanked
Tagged adrea rubin, Adrea Rubin Marketing, Aetna, Blue Cross Blue Shield, brand, Costco, customer acquisition, direct marketing, financial services, Home Depot, insurance, MetLife, Mobile, Retail, United Healthcare, Wal-Mart
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Insurance Companies and Banks Give Back After Hurricane Sandy
In the wake of the storms that have hit the New York tri-state area, my hometown, it is heartwarming to see how many people are providing relief to those in need. I typically use this blog to talk about marketing. … Continue reading
Posted in Hurricane Sandy, Insurance, Marketing
Tagged adrea rubin, Adrea Rubin Marketing, blog, insurance, To the Point
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The Tooth Fairy and the Unbanked
There is a time when each of us begins our relationship with money. For some, the relationship begins with the tooth fairy when she leaves us a dollar under our … Continue reading
Posted in Banks, Brand Marketing, Direct Mail, Direct Marketing, Email Marketing, Marketing, Money
Tagged adrea rubin, Adrea Rubin Marketing, blog, business growth, Communication, customer acquisition, direct mail, direct marketing, Facebook, loyalty marketing, money, Social Media, To the Point, Twitter
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Pet Insurance: the Doctor Will See You Now
My name is Oscar. While Adrea is out of the office speaking at an insurance convention, I am going to use this blog to speak about a topic that is very important to me – Pet Insurance.
Posted in Direct Mail, Direct Marketing, Insurance, Marketing, Multi-Channel Marketing, Pet Insurance
Tagged 24 Pet Watch, adrea rubin, Adrea Rubin Marketing, AKC, American Kennel Club, blog, customer acquisition, direct mail, direct marketing, Embrace Insurance, Farmers Insurance, Hartville, Hartville Insurance, Healthcare, Healthy Paws, insurance, marketing, Met Life, multi-channel marketing, Nationwide, Pe4tfirst, pet insurance, Pet Parents, Pet Plan USA, Pets Best, Progressive Insurance, Purina Care, To the Point, Trupanion, VPI
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Boomers: Iconic at Any Age
Youth and aging are an extreme contradiction. As I continue to get older, it becomes more obvious that the youth side of the equation rules advertising and marketing. I am in an industry that wants to target the 20-to-34 year old … Continue reading
Posted in Baby Boomers, Direct Mail, Direct Marketing, Marketing, Multi-Channel Marketing, Seniors
Tagged 50+, adrea rubin, Adrea Rubin Marketing, advertising, Alpha Boomers, boomers, demographics, Facebook, financial services, insurance, Life cycle, marketing, mature, multi-channel marketing, Senior Moment, seniors, Social Media, the changing face of 50, To the Point, YouTube
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The Year We Stopped Talking
I have always been a social person and enjoy conversations with friends, business colleagues, and family. As a young adult and trying to find my place in the world, I was told by my wise grandmother to do what I … Continue reading
Posted in Direct Mail, Direct Marketing, Email Marketing, Lead Generation, Marketing, Multi-Channel Marketing, Social Media
Tagged adrea rubin, Adrea Rubin Marketing, Apple IPad, Blackberry, blog, Blogging, Communication, Connectivity, Conversations, customer acquisition, direct mail, Facebook, Generational Marketing, Generations, Human Expression in the Age of Communication Overload, IPad, Kindle, LinkedIn, marketing, Messaging, Mobile Phone, one-to-one marketing, Social Media, Texting, To the Point, Tweeting, Twitter, webinars, Why We Expect More From Technology and Less From Each Other
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