Tag Archives: adrea rubin

Insurance Jingles: Not Just Bologna

The right tagline or commercial jingle stays with consumers long after they hear it on the radio or see it on television.  The most enduring slogans become a part of pop culture and are remembered for years. Can you match … Continue reading

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Heart and Sole

As a young girl, I had visited New York City many times with my grandparents, and was in too much awe of the sights to notice anything but the hustle and bustle of the city.  When I first moved to … Continue reading

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Gift Wrapping Insurance for the Holidays

Each year, it seems as if the holiday shopping season starts earlier and earlier.  While I do not want to rush into the holidays, I must admit I am ready to start taking advantage of all the great sales.  As … Continue reading

Posted in Banks, Credit Card, Financial Services, Insurance, Marketing, Unbanked, Underbanked | Tagged , , , , , , , , , , , , , , , | Comments Off

Insurance Companies and Banks Give Back After Hurricane Sandy

In the wake of the storms that have hit the New York tri-state area, my hometown, it is heartwarming to see how many people are providing relief to those in need. I typically use this blog to talk about marketing.  … Continue reading

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The Tooth Fairy and the Unbanked

                    There is a time when each of us begins our relationship with money.  For some, the relationship begins with the tooth fairy when she leaves us a dollar under our … Continue reading

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Marketer Goes Quackers

I have never considered myself an ornithophiliac. I can barely even say the word or spell it. I know little about anatidae other then they can be yellow, fluffy, or rubber. The definition of anatidae is a family of small … Continue reading

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Talk to the Hand (Raisers)

With the recent passing of Elizabeth Taylor, and all of the focus on her famous jewelry, I find myself thinking about hands.  I remember visiting Grauman’s Chinese Theatre at a young age and being so impressed by all the famous … Continue reading

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Pet Insurance: the Doctor Will See You Now

My name is Oscar. While Adrea is out of the office speaking at an insurance convention, I am going to use this blog to speak about a topic that is very important to me – Pet Insurance.

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Boomers: Iconic at Any Age

Youth and aging are an extreme contradiction. As I continue to get older, it becomes more obvious that the youth side of the equation rules advertising and marketing.  I am in an industry that wants to target the 20-to-34 year old … Continue reading

Posted in Baby Boomers, Direct Mail, Direct Marketing, Marketing, Multi-Channel Marketing, Seniors | Tagged , , , , , , , , , , , , , , , , , , , | Comments Off

The Year We Stopped Talking

I have always been a social person and enjoy conversations with friends, business colleagues, and family. As a young adult and trying to find my place in the world, I was told by my wise grandmother to do what I … Continue reading

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