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Insurance Jingles: Not Just Bologna
The right tagline or commercial jingle stays with consumers long after they hear it on the radio or see it on television. The most enduring slogans become a part of pop culture and are remembered for years. Can you match … Continue reading
Posted in Brand Marketing, Insurance, Marketing
Tagged adrea rubin, Adrea Rubin Marketing, Aflac, Alka-Seltzer, allstate, auto insurance, blog, brand, Chevrolet, Communication, Folger's, geico, Genworth, Humana, insurance, loyalty marketing, McDonald's, Nationwide, Oscar Meyer, Physicians Mutual, Walmart
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Insurance Companies and Banks Give Back After Hurricane Sandy
In the wake of the storms that have hit the New York tri-state area, my hometown, it is heartwarming to see how many people are providing relief to those in need. I typically use this blog to talk about marketing. … Continue reading
Posted in Hurricane Sandy, Insurance, Marketing
Tagged adrea rubin, Adrea Rubin Marketing, blog, insurance, To the Point
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Staying Afloat After the Storm
The fall is always a busy travel season for me. I returned from my trip to Greece and Turkey exhilarated. I was looking forward to attending the DMA Annual Conference in Las Vegas the next week. At the conference, the firm unveiled a … Continue reading
Posted in Hurricane Sandy, Insurance
Tagged Adrea Rubin Marketing, blog, Hurricane Sandy, insurance, To the Point
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Fifth Avenue vs. Main Street Underbanked
My childhood was spent in a town where Main Street was the place where my girlfriends and I would spend our weekends. We would walk up and down the streets browsing and shopping in the local stores. The shopkeepers … Continue reading
Posted in Baby Boomers, Banks, Brand Marketing, Credit Card, Direct Marketing, Marketing, Money
Tagged Adrea Rubin Marketing, banking services, blog, car loans, Consumer confidence, credit card debt, Fifth Avenue, mortgages, personal loans, Underbanked
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The Tooth Fairy and the Unbanked
There is a time when each of us begins our relationship with money. For some, the relationship begins with the tooth fairy when she leaves us a dollar under our … Continue reading
Posted in Banks, Brand Marketing, Direct Mail, Direct Marketing, Email Marketing, Marketing, Money
Tagged adrea rubin, Adrea Rubin Marketing, blog, business growth, Communication, customer acquisition, direct mail, direct marketing, Facebook, loyalty marketing, money, Social Media, To the Point, Twitter
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Marketing by Numbers
We are a data-driven industry which is defined by numbers. As direct marketers, every test, campaign and product is measurable. My interest used to be solely focused on the number of unique, new data files that were available to create … Continue reading
Posted in Direct Mail, Direct Marketing, Email Marketing, Insurance, Lead Generation, Marketing, Multi-Channel Marketing, Social Media
Tagged Adrea Rubin Marketing, blog, Blogging, business growth, Census, Census Data, cost per acquisition, cost per lead, Credit Score, customer acquisition, direct mail, direct marketing, email, Facebook, Forrester, Google, impressions, insurance, lead conversion, lead generation, lifetime value, Linked In, marketing, marketing strategy, metrics, Modeling, multi-channel marketing, multigenerational, Nielsen, one-to-one marketing, reactivation, retention, ROI, Simmons, Social Media, Twitter
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Pet Insurance: the Doctor Will See You Now
My name is Oscar. While Adrea is out of the office speaking at an insurance convention, I am going to use this blog to speak about a topic that is very important to me – Pet Insurance.
Posted in Direct Mail, Direct Marketing, Insurance, Marketing, Multi-Channel Marketing, Pet Insurance
Tagged 24 Pet Watch, adrea rubin, Adrea Rubin Marketing, AKC, American Kennel Club, blog, customer acquisition, direct mail, direct marketing, Embrace Insurance, Farmers Insurance, Hartville, Hartville Insurance, Healthcare, Healthy Paws, insurance, marketing, Met Life, multi-channel marketing, Nationwide, Pe4tfirst, pet insurance, Pet Parents, Pet Plan USA, Pets Best, Progressive Insurance, Purina Care, To the Point, Trupanion, VPI
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The Year We Stopped Talking
I have always been a social person and enjoy conversations with friends, business colleagues, and family. As a young adult and trying to find my place in the world, I was told by my wise grandmother to do what I … Continue reading
Posted in Direct Mail, Direct Marketing, Email Marketing, Lead Generation, Marketing, Multi-Channel Marketing, Social Media
Tagged adrea rubin, Adrea Rubin Marketing, Apple IPad, Blackberry, blog, Blogging, Communication, Connectivity, Conversations, customer acquisition, direct mail, Facebook, Generational Marketing, Generations, Human Expression in the Age of Communication Overload, IPad, Kindle, LinkedIn, marketing, Messaging, Mobile Phone, one-to-one marketing, Social Media, Texting, To the Point, Tweeting, Twitter, webinars, Why We Expect More From Technology and Less From Each Other
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