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Tag Archives: brand
Insurance Jingles: Not Just Bologna
The right tagline or commercial jingle stays with consumers long after they hear it on the radio or see it on television. The most enduring slogans become a part of pop culture and are remembered for years. Can you match … Continue reading
Posted in Brand Marketing, Insurance, Marketing
Tagged adrea rubin, Adrea Rubin Marketing, Aflac, Alka-Seltzer, allstate, auto insurance, blog, brand, Chevrolet, Communication, Folger's, geico, Genworth, Humana, insurance, loyalty marketing, McDonald's, Nationwide, Oscar Meyer, Physicians Mutual, Walmart
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Gift Wrapping Insurance for the Holidays
Each year, it seems as if the holiday shopping season starts earlier and earlier. While I do not want to rush into the holidays, I must admit I am ready to start taking advantage of all the great sales. As … Continue reading
Posted in Banks, Credit Card, Financial Services, Insurance, Marketing, Unbanked, Underbanked
Tagged adrea rubin, Adrea Rubin Marketing, Aetna, Blue Cross Blue Shield, brand, Costco, customer acquisition, direct marketing, financial services, Home Depot, insurance, MetLife, Mobile, Retail, United Healthcare, Wal-Mart
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The Universal Language of Customer Service
I have recently returned from vacation in Greece and Istanbul, Turkey. Traveling to Europe and Asia, where the local time is 8 hours ahead of New York, I had a chance to take a break from the business demands of … Continue reading
Posted in Brand Marketing, Direct Marketing, Marketing
Tagged brand, Customer Service, Grand Bazaar, Istanbul, Turkey
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Goobers, Raisinets and Geico
All of us find our own way to relax and unwind after a demanding work week. For me, it is going to the movies. I have been an avid movie-goer since I was a young child and saw Vincent Price … Continue reading
Posted in Direct Mail, Email Marketing, Marketing, Multi-Channel Marketing
Tagged adrea rubin, Adrea Rubin Marketing, allstate, auto insurance, blog, brand, communications, customer acquisition, direct mail, direct marketing, email, email marketing, gecko, geico, goobers, loyalty marketing, marketing, movies, multi-channel marketing, progressive, raisinets, reactivation, retention, sales, theaters, theatres, To the Point
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You Can Have Your Cake And Eat It Too
I want to share with you the best one-to-one marketing campaign I have personally experienced. Every year on my birthday, I visit my money in either Atlantic City or Las Vegas. I am a bored quarter slot machine player who is unable to pick … Continue reading
Posted in Direct Mail, Marketing, Multi-Channel Marketing
Tagged adrea rubin, Adrea Rubin Marketing, Atlantic City, Birthday, blog, Borgata, brand, business growth, customer acquisition, direct mail, direct marketing, loyalty marketing, marketing, multi-channel marketing, one-to-one marketing, retention, sales, To the Point
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Adrea Rubin Introduces New Look and New Blog – To The Point
“The primary focus of any company should be to evolve, adapt and listen to its customers in order to steadily grow. We’re excited to continue to differentiate our company and meet those needs, and to provide marketers with traditional and … Continue reading
Posted in Multi-Channel Marketing
Tagged adrea rubin, Adrea Rubin Marketing, Adrea Rubin Media Minute, blog, brand, business growth, customer acquisition, data, direct mail, financial services, insurance, interactive media, marketing, multi-channel marketing, new blog, new look, reactivation, retention, To the Point
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