-
-
Recent Posts
-
Direct and To The Point
Categories
Archives
Tag Archives: direct marketing
Happy Holidays – from Santa (and Adrea Rubin)
I have never written a blog before because where I live I am very busy making toys year round. This has been a difficult year for me and all my elves. We have watched the world experience much sadness and … Continue reading
Posted in Direct Mail, Marketing
Tagged Christmas, direct mail, direct marketing, marketing, Santa Claus
Comments Off
Gift Wrapping Insurance for the Holidays
Each year, it seems as if the holiday shopping season starts earlier and earlier. While I do not want to rush into the holidays, I must admit I am ready to start taking advantage of all the great sales. As … Continue reading
Posted in Banks, Credit Card, Financial Services, Insurance, Marketing, Unbanked, Underbanked
Tagged adrea rubin, Adrea Rubin Marketing, Aetna, Blue Cross Blue Shield, brand, Costco, customer acquisition, direct marketing, financial services, Home Depot, insurance, MetLife, Mobile, Retail, United Healthcare, Wal-Mart
Comments Off
The Tooth Fairy and the Unbanked
There is a time when each of us begins our relationship with money. For some, the relationship begins with the tooth fairy when she leaves us a dollar under our … Continue reading
Posted in Banks, Brand Marketing, Direct Mail, Direct Marketing, Email Marketing, Marketing, Money
Tagged adrea rubin, Adrea Rubin Marketing, blog, business growth, Communication, customer acquisition, direct mail, direct marketing, Facebook, loyalty marketing, money, Social Media, To the Point, Twitter
Comments Off
Marketing by Numbers
We are a data-driven industry which is defined by numbers. As direct marketers, every test, campaign and product is measurable. My interest used to be solely focused on the number of unique, new data files that were available to create … Continue reading
Posted in Direct Mail, Direct Marketing, Email Marketing, Insurance, Lead Generation, Marketing, Multi-Channel Marketing, Social Media
Tagged Adrea Rubin Marketing, blog, Blogging, business growth, Census, Census Data, cost per acquisition, cost per lead, Credit Score, customer acquisition, direct mail, direct marketing, email, Facebook, Forrester, Google, impressions, insurance, lead conversion, lead generation, lifetime value, Linked In, marketing, marketing strategy, metrics, Modeling, multi-channel marketing, multigenerational, Nielsen, one-to-one marketing, reactivation, retention, ROI, Simmons, Social Media, Twitter
1 Comment
Pet Insurance: the Doctor Will See You Now
My name is Oscar. While Adrea is out of the office speaking at an insurance convention, I am going to use this blog to speak about a topic that is very important to me – Pet Insurance.
Posted in Direct Mail, Direct Marketing, Insurance, Marketing, Multi-Channel Marketing, Pet Insurance
Tagged 24 Pet Watch, adrea rubin, Adrea Rubin Marketing, AKC, American Kennel Club, blog, customer acquisition, direct mail, direct marketing, Embrace Insurance, Farmers Insurance, Hartville, Hartville Insurance, Healthcare, Healthy Paws, insurance, marketing, Met Life, multi-channel marketing, Nationwide, Pe4tfirst, pet insurance, Pet Parents, Pet Plan USA, Pets Best, Progressive Insurance, Purina Care, To the Point, Trupanion, VPI
Comments Off
Goobers, Raisinets and Geico
All of us find our own way to relax and unwind after a demanding work week. For me, it is going to the movies. I have been an avid movie-goer since I was a young child and saw Vincent Price … Continue reading
Posted in Direct Mail, Email Marketing, Marketing, Multi-Channel Marketing
Tagged adrea rubin, Adrea Rubin Marketing, allstate, auto insurance, blog, brand, communications, customer acquisition, direct mail, direct marketing, email, email marketing, gecko, geico, goobers, loyalty marketing, marketing, movies, multi-channel marketing, progressive, raisinets, reactivation, retention, sales, theaters, theatres, To the Point
Comments Off
You Can Have Your Cake And Eat It Too
I want to share with you the best one-to-one marketing campaign I have personally experienced. Every year on my birthday, I visit my money in either Atlantic City or Las Vegas. I am a bored quarter slot machine player who is unable to pick … Continue reading
Posted in Direct Mail, Marketing, Multi-Channel Marketing
Tagged adrea rubin, Adrea Rubin Marketing, Atlantic City, Birthday, blog, Borgata, brand, business growth, customer acquisition, direct mail, direct marketing, loyalty marketing, marketing, multi-channel marketing, one-to-one marketing, retention, sales, To the Point
Comments Off
