Tag Archives: Facebook

Heart and Sole

As a young girl, I had visited New York City many times with my grandparents, and was in too much awe of the sights to notice anything but the hustle and bustle of the city.  When I first moved to … Continue reading

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The Tooth Fairy and the Unbanked

                    There is a time when each of us begins our relationship with money.  For some, the relationship begins with the tooth fairy when she leaves us a dollar under our … Continue reading

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Marketing by Numbers

We are a data-driven industry which is defined by numbers.  As direct marketers, every test, campaign and product is measurable.  My interest used to be solely focused on the number of unique, new data files that were available to create … Continue reading

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Marketer Goes Quackers

I have never considered myself an ornithophiliac. I can barely even say the word or spell it. I know little about anatidae other then they can be yellow, fluffy, or rubber. The definition of anatidae is a family of small … Continue reading

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Boomers: Iconic at Any Age

Youth and aging are an extreme contradiction. As I continue to get older, it becomes more obvious that the youth side of the equation rules advertising and marketing.  I am in an industry that wants to target the 20-to-34 year old … Continue reading

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The Year We Stopped Talking

I have always been a social person and enjoy conversations with friends, business colleagues, and family. As a young adult and trying to find my place in the world, I was told by my wise grandmother to do what I … Continue reading

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