Tag Archives: lead generation

Marketing by Numbers

We are a data-driven industry which is defined by numbers.  As direct marketers, every test, campaign and product is measurable.  My interest used to be solely focused on the number of unique, new data files that were available to create … Continue reading

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Talk to the Hand (Raisers)

With the recent passing of Elizabeth Taylor, and all of the focus on her famous jewelry, I find myself thinking about hands.  I remember visiting Grauman’s Chinese Theatre at a young age and being so impressed by all the famous … Continue reading

Posted in Direct Marketing, Email Marketing, Insurance, Lead Generation, Marketing, Multi-Channel Marketing, Social Media | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off