Tag Archives: loyalty marketing

Insurance Jingles: Not Just Bologna

The right tagline or commercial jingle stays with consumers long after they hear it on the radio or see it on television.  The most enduring slogans become a part of pop culture and are remembered for years. Can you match … Continue reading

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The Tooth Fairy and the Unbanked

                    There is a time when each of us begins our relationship with money.  For some, the relationship begins with the tooth fairy when she leaves us a dollar under our … Continue reading

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Talk to the Hand (Raisers)

With the recent passing of Elizabeth Taylor, and all of the focus on her famous jewelry, I find myself thinking about hands.  I remember visiting Grauman’s Chinese Theatre at a young age and being so impressed by all the famous … Continue reading

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Goobers, Raisinets and Geico

All of us find our own way to relax and unwind after a demanding work week. For me, it is going to the movies. I have been an avid movie-goer since I was a young child and saw Vincent Price … Continue reading

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You Can Have Your Cake And Eat It Too

I want to share with you the best one-to-one marketing campaign I have personally experienced. Every year on my birthday, I visit my money in either Atlantic City or Las Vegas. I am a bored quarter slot machine player who is unable to pick … Continue reading

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