Tag Archives: marketing

Happy Holidays – from Santa (and Adrea Rubin)

I have never written a blog before because where I live I am very busy making toys year round. This has been a difficult year for me and all my elves. We have watched the world experience much sadness and … Continue reading

Posted in Direct Mail, Marketing | Tagged , , , , | Comments Off

Marketing by Numbers

We are a data-driven industry which is defined by numbers.  As direct marketers, every test, campaign and product is measurable.  My interest used to be solely focused on the number of unique, new data files that were available to create … Continue reading

Posted in Direct Mail, Direct Marketing, Email Marketing, Insurance, Lead Generation, Marketing, Multi-Channel Marketing, Social Media | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Marketer Goes Quackers

I have never considered myself an ornithophiliac. I can barely even say the word or spell it. I know little about anatidae other then they can be yellow, fluffy, or rubber. The definition of anatidae is a family of small … Continue reading

Posted in Brand Marketing, Direct Mail, Direct Marketing, Insurance, Marketing, Social Media | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off

Talk to the Hand (Raisers)

With the recent passing of Elizabeth Taylor, and all of the focus on her famous jewelry, I find myself thinking about hands.  I remember visiting Grauman’s Chinese Theatre at a young age and being so impressed by all the famous … Continue reading

Posted in Direct Marketing, Email Marketing, Insurance, Lead Generation, Marketing, Multi-Channel Marketing, Social Media | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off

Pet Insurance: the Doctor Will See You Now

My name is Oscar. While Adrea is out of the office speaking at an insurance convention, I am going to use this blog to speak about a topic that is very important to me – Pet Insurance.

Posted in Direct Mail, Direct Marketing, Insurance, Marketing, Multi-Channel Marketing, Pet Insurance | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off

Boomers: Iconic at Any Age

Youth and aging are an extreme contradiction. As I continue to get older, it becomes more obvious that the youth side of the equation rules advertising and marketing.  I am in an industry that wants to target the 20-to-34 year old … Continue reading

Posted in Baby Boomers, Direct Mail, Direct Marketing, Marketing, Multi-Channel Marketing, Seniors | Tagged , , , , , , , , , , , , , , , , , , , | Comments Off

The Year We Stopped Talking

I have always been a social person and enjoy conversations with friends, business colleagues, and family. As a young adult and trying to find my place in the world, I was told by my wise grandmother to do what I … Continue reading

Posted in Direct Mail, Direct Marketing, Email Marketing, Lead Generation, Marketing, Multi-Channel Marketing, Social Media | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off

Goobers, Raisinets and Geico

All of us find our own way to relax and unwind after a demanding work week. For me, it is going to the movies. I have been an avid movie-goer since I was a young child and saw Vincent Price … Continue reading

Posted in Direct Mail, Email Marketing, Marketing, Multi-Channel Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off

You Can Have Your Cake And Eat It Too

I want to share with you the best one-to-one marketing campaign I have personally experienced. Every year on my birthday, I visit my money in either Atlantic City or Las Vegas. I am a bored quarter slot machine player who is unable to pick … Continue reading

Posted in Direct Mail, Marketing, Multi-Channel Marketing | Tagged , , , , , , , , , , , , , , , , , | Comments Off

Adrea Rubin Introduces New Look and New Blog – To The Point

“The primary focus of any company should be to evolve, adapt and listen to its customers in order to steadily grow.  We’re excited to continue to differentiate our company and meet  those needs, and to provide marketers with traditional and … Continue reading

Posted in Multi-Channel Marketing | Tagged , , , , , , , , , , , , , , , , , , | Comments Off