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Tag Archives: one-to-one marketing
Marketing by Numbers
We are a data-driven industry which is defined by numbers. As direct marketers, every test, campaign and product is measurable. My interest used to be solely focused on the number of unique, new data files that were available to create … Continue reading
Posted in Direct Mail, Direct Marketing, Email Marketing, Insurance, Lead Generation, Marketing, Multi-Channel Marketing, Social Media
Tagged Adrea Rubin Marketing, blog, Blogging, business growth, Census, Census Data, cost per acquisition, cost per lead, Credit Score, customer acquisition, direct mail, direct marketing, email, Facebook, Forrester, Google, impressions, insurance, lead conversion, lead generation, lifetime value, Linked In, marketing, marketing strategy, metrics, Modeling, multi-channel marketing, multigenerational, Nielsen, one-to-one marketing, reactivation, retention, ROI, Simmons, Social Media, Twitter
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The Year We Stopped Talking
I have always been a social person and enjoy conversations with friends, business colleagues, and family. As a young adult and trying to find my place in the world, I was told by my wise grandmother to do what I … Continue reading
Posted in Direct Mail, Direct Marketing, Email Marketing, Lead Generation, Marketing, Multi-Channel Marketing, Social Media
Tagged adrea rubin, Adrea Rubin Marketing, Apple IPad, Blackberry, blog, Blogging, Communication, Connectivity, Conversations, customer acquisition, direct mail, Facebook, Generational Marketing, Generations, Human Expression in the Age of Communication Overload, IPad, Kindle, LinkedIn, marketing, Messaging, Mobile Phone, one-to-one marketing, Social Media, Texting, To the Point, Tweeting, Twitter, webinars, Why We Expect More From Technology and Less From Each Other
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You Can Have Your Cake And Eat It Too
I want to share with you the best one-to-one marketing campaign I have personally experienced. Every year on my birthday, I visit my money in either Atlantic City or Las Vegas. I am a bored quarter slot machine player who is unable to pick … Continue reading
Posted in Direct Mail, Marketing, Multi-Channel Marketing
Tagged adrea rubin, Adrea Rubin Marketing, Atlantic City, Birthday, blog, Borgata, brand, business growth, customer acquisition, direct mail, direct marketing, loyalty marketing, marketing, multi-channel marketing, one-to-one marketing, retention, sales, To the Point
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