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Tag Archives: retention
Marketing by Numbers
We are a data-driven industry which is defined by numbers. As direct marketers, every test, campaign and product is measurable. My interest used to be solely focused on the number of unique, new data files that were available to create … Continue reading
Posted in Direct Mail, Direct Marketing, Email Marketing, Insurance, Lead Generation, Marketing, Multi-Channel Marketing, Social Media
Tagged Adrea Rubin Marketing, blog, Blogging, business growth, Census, Census Data, cost per acquisition, cost per lead, Credit Score, customer acquisition, direct mail, direct marketing, email, Facebook, Forrester, Google, impressions, insurance, lead conversion, lead generation, lifetime value, Linked In, marketing, marketing strategy, metrics, Modeling, multi-channel marketing, multigenerational, Nielsen, one-to-one marketing, reactivation, retention, ROI, Simmons, Social Media, Twitter
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Goobers, Raisinets and Geico
All of us find our own way to relax and unwind after a demanding work week. For me, it is going to the movies. I have been an avid movie-goer since I was a young child and saw Vincent Price … Continue reading
Posted in Direct Mail, Email Marketing, Marketing, Multi-Channel Marketing
Tagged adrea rubin, Adrea Rubin Marketing, allstate, auto insurance, blog, brand, communications, customer acquisition, direct mail, direct marketing, email, email marketing, gecko, geico, goobers, loyalty marketing, marketing, movies, multi-channel marketing, progressive, raisinets, reactivation, retention, sales, theaters, theatres, To the Point
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You Can Have Your Cake And Eat It Too
I want to share with you the best one-to-one marketing campaign I have personally experienced. Every year on my birthday, I visit my money in either Atlantic City or Las Vegas. I am a bored quarter slot machine player who is unable to pick … Continue reading
Posted in Direct Mail, Marketing, Multi-Channel Marketing
Tagged adrea rubin, Adrea Rubin Marketing, Atlantic City, Birthday, blog, Borgata, brand, business growth, customer acquisition, direct mail, direct marketing, loyalty marketing, marketing, multi-channel marketing, one-to-one marketing, retention, sales, To the Point
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Adrea Rubin Introduces New Look and New Blog – To The Point
“The primary focus of any company should be to evolve, adapt and listen to its customers in order to steadily grow. We’re excited to continue to differentiate our company and meet those needs, and to provide marketers with traditional and … Continue reading
Posted in Multi-Channel Marketing
Tagged adrea rubin, Adrea Rubin Marketing, Adrea Rubin Media Minute, blog, brand, business growth, customer acquisition, data, direct mail, financial services, insurance, interactive media, marketing, multi-channel marketing, new blog, new look, reactivation, retention, To the Point
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