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Tag Archives: To the Point
Insurance Companies and Banks Give Back After Hurricane Sandy
In the wake of the storms that have hit the New York tri-state area, my hometown, it is heartwarming to see how many people are providing relief to those in need. I typically use this blog to talk about marketing. … Continue reading
Posted in Hurricane Sandy, Insurance, Marketing
Tagged adrea rubin, Adrea Rubin Marketing, blog, insurance, To the Point
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Staying Afloat After the Storm
The fall is always a busy travel season for me. I returned from my trip to Greece and Turkey exhilarated. I was looking forward to attending the DMA Annual Conference in Las Vegas the next week. At the conference, the firm unveiled a … Continue reading
Posted in Hurricane Sandy, Insurance
Tagged Adrea Rubin Marketing, blog, Hurricane Sandy, insurance, To the Point
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The Tooth Fairy and the Unbanked
There is a time when each of us begins our relationship with money. For some, the relationship begins with the tooth fairy when she leaves us a dollar under our … Continue reading
Posted in Banks, Brand Marketing, Direct Mail, Direct Marketing, Email Marketing, Marketing, Money
Tagged adrea rubin, Adrea Rubin Marketing, blog, business growth, Communication, customer acquisition, direct mail, direct marketing, Facebook, loyalty marketing, money, Social Media, To the Point, Twitter
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Pet Insurance: the Doctor Will See You Now
My name is Oscar. While Adrea is out of the office speaking at an insurance convention, I am going to use this blog to speak about a topic that is very important to me – Pet Insurance.
Posted in Direct Mail, Direct Marketing, Insurance, Marketing, Multi-Channel Marketing, Pet Insurance
Tagged 24 Pet Watch, adrea rubin, Adrea Rubin Marketing, AKC, American Kennel Club, blog, customer acquisition, direct mail, direct marketing, Embrace Insurance, Farmers Insurance, Hartville, Hartville Insurance, Healthcare, Healthy Paws, insurance, marketing, Met Life, multi-channel marketing, Nationwide, Pe4tfirst, pet insurance, Pet Parents, Pet Plan USA, Pets Best, Progressive Insurance, Purina Care, To the Point, Trupanion, VPI
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Boomers: Iconic at Any Age
Youth and aging are an extreme contradiction. As I continue to get older, it becomes more obvious that the youth side of the equation rules advertising and marketing. I am in an industry that wants to target the 20-to-34 year old … Continue reading
Posted in Baby Boomers, Direct Mail, Direct Marketing, Marketing, Multi-Channel Marketing, Seniors
Tagged 50+, adrea rubin, Adrea Rubin Marketing, advertising, Alpha Boomers, boomers, demographics, Facebook, financial services, insurance, Life cycle, marketing, mature, multi-channel marketing, Senior Moment, seniors, Social Media, the changing face of 50, To the Point, YouTube
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The Year We Stopped Talking
I have always been a social person and enjoy conversations with friends, business colleagues, and family. As a young adult and trying to find my place in the world, I was told by my wise grandmother to do what I … Continue reading
Posted in Direct Mail, Direct Marketing, Email Marketing, Lead Generation, Marketing, Multi-Channel Marketing, Social Media
Tagged adrea rubin, Adrea Rubin Marketing, Apple IPad, Blackberry, blog, Blogging, Communication, Connectivity, Conversations, customer acquisition, direct mail, Facebook, Generational Marketing, Generations, Human Expression in the Age of Communication Overload, IPad, Kindle, LinkedIn, marketing, Messaging, Mobile Phone, one-to-one marketing, Social Media, Texting, To the Point, Tweeting, Twitter, webinars, Why We Expect More From Technology and Less From Each Other
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Goobers, Raisinets and Geico
All of us find our own way to relax and unwind after a demanding work week. For me, it is going to the movies. I have been an avid movie-goer since I was a young child and saw Vincent Price … Continue reading
Posted in Direct Mail, Email Marketing, Marketing, Multi-Channel Marketing
Tagged adrea rubin, Adrea Rubin Marketing, allstate, auto insurance, blog, brand, communications, customer acquisition, direct mail, direct marketing, email, email marketing, gecko, geico, goobers, loyalty marketing, marketing, movies, multi-channel marketing, progressive, raisinets, reactivation, retention, sales, theaters, theatres, To the Point
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You Can Have Your Cake And Eat It Too
I want to share with you the best one-to-one marketing campaign I have personally experienced. Every year on my birthday, I visit my money in either Atlantic City or Las Vegas. I am a bored quarter slot machine player who is unable to pick … Continue reading
Posted in Direct Mail, Marketing, Multi-Channel Marketing
Tagged adrea rubin, Adrea Rubin Marketing, Atlantic City, Birthday, blog, Borgata, brand, business growth, customer acquisition, direct mail, direct marketing, loyalty marketing, marketing, multi-channel marketing, one-to-one marketing, retention, sales, To the Point
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