"WARRANTY IT!" PRODUCT REGISTRANTS
a Dresden Direct list

inquire 532,037 1,601,312 7,996,451	1 Week Hotline 1 Month Hotline 3 Month Hotline 12 Month Registrants	$95.00/M $75.00/M $70.00/M $65.00/M

WARRANTY IT captures conscientious consumers who have recently registered their new product with the manufacturer by filling out a warranty card within weeks of its purchase.

Compiled on a weekly basis, WARRANTY IT provides a steady stream of the freshest active product buyers on the market today! Accompanied by self-reported age and income information, WARRANTY IT is highly selectable, and should be considered for a variety of product, catalog, financial and insurance offers.

1-Month Age Counts
18-24: 22,888
25-34: 73,451
35-44: 91,021
45-54: 126,441
55-64: 121,001
65+: 129,454

1-Month Income Counts
Less than 20k: 73,012
20K-39.9K: 111,242
40K-49.9K: 60,445
50K-74.9K: 121,741
75K-99.9K: 80,123
100K+: 106,451

UPDATE: Weekly

SOURCE: 100% Warranty Card Registrants

MINIMUM ORDER: 5,000

20% COMMISSION TO BROKERS

SAMPLE MAILING PIECE REQUIRED

• Cancellations prior to mail date subject to $100.00/F fee plus $7.00/M run charges. After mail date, mailer will incur full charges.
  
• Net Name Arrangement: 85% plus $7.00/M run charges on 50,000 minimum.