Adrea J. Rubin, Adrea Rubin Marketing Inc.
January 15th, 2007
As I write this article, I am contemplating the benefits for list owners my firm represents to participate in prospect databases. A new wave is sweeping across consumer list acquisition that begs the question: do we, as list professionals, advise our clients to ‘Deal…or No Deal’? ...
Kerri Ann Mulhern, Adrea Rubin Marketing Inc.
December 8th, 2006
“I’m just a tiny fish. I’m sure after this mailing, you’ll forget about us.” This new client is a respectable cataloger with many years in direct mail. He represents a niche market that just doesn’t prospect much, and he was certain that once the novelty wore off, my attention to his account would ...
Adrea J. Rubin, Adrea Rubin Marketing, Inc.
January 26th, 2006
As I write this article, I’m looking around my desk at stacks of legal documents that my attorney is in the process of reviewing for my company. They include non-disclosure agreements, indemnification letters, list rental agreements and credit bureau-prescreen ...
Kristen Bremner, Senior Editor, DM News
May 2nd, 2005
While the terrorist attacks of 9/11 served as a wake-up call regarding national security, two list companies developed business contingency plans in the time since- and they recently put those plans to the test.
"September 11 was definitely a wake-up," said Adrea Rubin, CEO of Adrea Rubin Marketing...
