Adrea Rubin Marketing owns a proprietary datacard system that provides the extraordinary capability to finely
segment multiple marketing variables for all consumer, business and fundraising lists, as well as package
Insert, co-ops, card decks and statement stuffer programs. This database is updated daily and maintained by a
dedicated staff in the Adrea Rubin Marketing offices.
The system is easily accessible via the Internet. Mailers connect to a designated server at Adrea Rubin
Marketing. The system is password-protected and all use of the system remains confidential.
This powerful and unique system provides extensive sorting of up to five hundred distinct marketing
characteristics coded on each datacard. This is much more than the simple word searches used by other
brokerage companies and enables Adrea Rubin Marketing to rapidly and accurately pinpoint both core and
ancillary markets for our clients.
Considered a 'thinking broker's' datacard system,
Targettool™
continues to keep Adrea
Rubin Marketing up to date with all new files released to the market and in command of the vast list universe
available to all mailers.
