The woman who saw things differently.
Adrea Rubin, a marketing visionary
Since the beginning of her career, Adrea Rubin established a strong presence in the insurance vertical. With her guidance, Adrea Rubin Marketing has become the acknowledged leader in the insurance and financial services sectors. Adrea’s “think different” approach uses her creativity, marketing strategy and product knowledge to differentiate her services from other marketing firms. It’s her thinking and her team’s execution that makes the difference. ARM excels in helping companies acquire, retain, monetize and reactivate customers. Adrea knows how to make complex data simple.
ARM’s marketing strategy is always ahead of the curve — and that’s what makes us so successful.
Here’s where it all started
Adrea Rubin’s career began when the DMA hired her as the membership director for the Direct Marketing Insurance Council. The council members consisted of the largest direct to consumer insurance carriers, including Colonial Penn Insurance. Colonial Penn then approached Adrea with an opportunity she couldn’t refuse. She joined the company and learned insurance direct marketing from the inside out. Adrea developed customer acquisition strategies for all of the AARP-endorsed life, health, property and casualty insurance products. When Adrea established her own firm in 1990, all of her clients – including Colonial Penn – followed.
Insurance carriers were the first mass marketers to utilize demographic and psychographic data, analytics and modeling, and integrated data sources as key components of their marketing efforts. Adrea was on the cutting edge; she built custom models and analyzed purchase behavior in insurance long before the rest of the industry embraced these practices.
When big data arrived, she was already there. Where mailing lists allowed marketers to reach individuals, the utilization of compiled data enabled Adrea to incorporate additional elements that helped construct a three-dimensional view of consumer lifestyles and buying patterns.
Being ahead of the curve continues to be the hallmark of ARM’s long-term success.
Who We Are
Since 1990, Adrea Rubin Marketing has taken a 360-degree view on integrated multi-channel marketing strategies to help its clients acquire, retain, monetize, and reactivate customers. The firm’s services include online and offline data procurement, lead generation, competitive insights, custom modeling and analytics, creative messaging, and consultation supported by solid solutions to drive business growth. Adrea Rubin is instrumental in developing the firm’s product offerings and strategic direction.
Our involvement with numerous verticals—including Insurance and Financial Services, Healthcare, Retail/Catalog, as well as Generational Marketing—has allowed our marketing team to be at the forefront of our field and has allowed us to establish ourselves as dynamic industry leaders. We’re staffed with experienced direct marketing professionals, whose mission is to provide maximum ROI, utilizing cost-effective, profitable, direct marketing solutions for our clients.
Pioneer for women in financial services, when there were few women in C-level positions in insurance.
Handpicked by Colonial Penn / AARP to learn insurance direct marketing from the carrier perspective—working on life, health, and casualty & property.
Identified niche population for direct response marketing; became first user of TV generated names.