Best Friend Insurance
Last week was National Best Friends day. In April, it was National Pet Day. Both “holidays” made me sentimental for the dogs I have had in my life. For many people, their pet is their best friend. There have been many studies on how a pet can be a positive influence on the health of…
Meet the New Insurance Agents – Alexa and Siri
This holiday season, Amazon sold an estimated 4 million Echo devices. Google Home devices were sold out at retail outlets. Worldwide, there are over 1 Billion active iPhone devices. Each of these products has voice interface activity capabilities. This new technology and its evolving uses are changing how we interact with our devices, retailers and…
Insurance Marketing to Goldfish
A goldfish has an attention span of 8 seconds. That is why they are content to keep swimming around and around in their little bowls. By the time they complete a few laps they have forgotten what they have already seen. The couch, chair and picture on the wall look brand new 10,800 times each…
Not your Grandmother’s Medicare…But still your Grandfather’s Agent
Adrea and I recently attended a conference for Medicare Supplement. As we looked around the meeting rooms during the sessions for Agents only, it was obvious that the Agents selling this product closely resembled the eligible population. These agents looked like the text book definition of an insurance agent. They were definitely the kind of…
Enabling the Disabled – Income Insurance Protection for the Future
May is Disability Awareness Month. As this year’s campaign concludes, it is important that carriers and insurance agents continue to educate consumers about this product year round. No matter what your chosen job or occupation is, everyone is concerned about their financial stability if they no longer were collecting an income. Financial advisors often talk…
Insurance Bait and Switch
There has been negative publicity for life insurance carriers lately, and it may impact the way consumers view and interact with agents and carriers. In 2014, life insurance ownership was at an all time low. According to MIB Life Index, policy applications have seen an average increase of 5% year over year in the last…
Drivers to Change in Auto Insurance
As a resident of NYC, I do not own a car, or carry personal auto insurance. When I am at an airport and rent a car, I always take full coverage. The customer service rep is always surprised that I purchase all of the insurance coverage. While a personal auto policy would cover some of…
Insurance Blasphemy!
Type in “insurance quote” into any web browser and you will get over 225,000,000 results in 0.41 seconds (thanks, Google). Between auto, health, Medicare, life, dental, disability and other products, consumers can research or purchase all of their insurance coverage within minutes. The number of carriers and quote aggregators vying for a single lead is…
What Women Want in Life (Insurance)
Even with the heat wave that has hit New York this week, it feels like summer is coming to a close. With the Labor Day holiday just around the corner, I am looking forward to the next season. With the start of fall, I use that as my trigger to review my finances. I want…
Sunscreen and other Summertime Activity Protection
The end of May is approaching, and with the Memorial Day holiday this weekend, so is the beginning of summer. The start of summer brings specific summer accidents. These accidents include grilling, fireworks, camping, bike riding, swimming and water-related activities, and gardening / lawn care. In addition to this month being the unofficial start of…