Client Case Study

Financial Services Institution

 

Challenge

The client dissolved their 18 year relationship with a previous data partner. Adrea Rubin Marketing was engaged to ensure direct mail solicitations were in home before competitive offers.

  • ARM could manage their direct marketing efforts more efficiently
  • Lower acquisition costs
  • Client wanted > faster, cheaper, better

 

Strategy

  • Negotiate with hundreds of list owners to participate in a proprietary flagship consumer database.
  • Convince data sources to release updates directly to a processing center.
  • Persuade list owners to accept mandatory uniform pricing parameters for database participation.
  • Consolidate hundreds of lists and identify list families with strong corporate buying power
  • Mail planning, campaign optimization and oversight of the entire process

 

Results

  • 99% database participation in a two-year period.
  • Significant reduction in mailing list costs and ensured the bank savings year over year.
  • A savings of $17 million was realized over an 8 year period