Client Case Study

Web Based Lead Generation for Insurance

 

Objective

An insurance carrier wanted to take advantage of the opportunities provided by quote aggregator data.

  • Client wanted to generate additional premium from online transactions
  • Project required digital media, technology and target audience expertise
  • Client resources for procuring and processing leads were limited

Business Context

  • Increase in consumer online research, quote requests and e-App capabilities
  • Annual Enrollment Period prime season for policy sales

Strategy

  • ARM needed to identify and validate different media opportunities and sources for leads
  • Once sources were selected, campaign assets needed to be created, campaign benchmarks and test parameters needed to be established
    • Timing of campaign
    • Overall budget
    • Target CPA

Results

The Carrier instituted a lead generation program during the open enrollment period. The campaign exceeded initial benchmarks and has turned into a core program year round.