Client Case Study
Web Based Lead Generation for Insurance
An insurance carrier wanted to take advantage of the opportunities provided by quote aggregator data.
- Client wanted to generate additional premium from online transactions
- Project required digital media, technology and target audience expertise
- Client resources for procuring and processing leads were limited
- Increase in consumer online research, quote requests and e-App capabilities
- Annual Enrollment Period prime season for policy sales
- ARM needed to identify and validate different media opportunities and sources for leads
- Once sources were selected, campaign assets needed to be created, campaign benchmarks and test parameters needed to be established
- Timing of campaign
- Overall budget
- Target CPA
The Carrier instituted a lead generation program during the open enrollment period. The campaign exceeded initial benchmarks and has turned into a core program year round.