This week, I have the honor of being a co-chair, along with Tony Baldus, Jim Galli, and Liz Sheehan, of the 2014 PIMA Midyear Meeting and Trade Show in Napa Valley, California. I will be joining Stefan Willimann, CEO of SIGMA Marketing Insights, to present a session entitled The State – and Future – of Omni-Channel ROI. We will be discussing direct marketing’s application and future in the ever-changing multi-channel environment, and where our clients are seeing measurable success in reaching new customers offline and online.
For nearly 40 years, PIMA (the Professional Insurance Marketing Association) has served the leading Brokers, Distributors, Administrators, Product Manufacturers, Underwriters & Direct Marketers of insurance programs and related affinity benefits and services. PIMA connects more than 100 leading companies in a $15+ billion niche of the $60 billion affinity industry. It empowers its members to thrive in a dynamic marketplace through networking and the sharing of relevant information and content.
It is a privilege to participate in vibrant organizations such as PIMA, which brings together like-minded professionals to learn about critical issues facing their respective industries. I am excited to be a part of this event, and look forward to an interesting and productive conference.