How Influential Are Celebrities in Advertising?

  As it turns out, Celebrities are not particularly influential (and in fact underperform) from an advertising perspective. Just 1 in 10 respondents claim to engage with ads due to a celebrity endorsement…..   AceMetrix-Effectiveness-TV-Ads-Featuring-Celebrities-Feb2014       Harris-Celebrities-Making-A-Difference-Nov2013 Read the original article at Marketing Charts