How Influential Are Celebrities in Advertising?

 

As it turns out, Celebrities are not particularly influential (and in fact underperform) from an advertising perspective.
Just 1 in 10 respondents claim to engage with ads due to a celebrity endorsement…..

 

AceMetrix-Effectiveness-TV-Ads-Featuring-Celebrities-Feb2014

 

 

 

Harris-Celebrities-Making-A-Difference-Nov2013

Read the original article at Marketing Charts