November 13th, 2019
Upsize in retirement? Some boomers are moving into bigger homes
When Ruth Brod retired from her job as a probation officer in 2004, she and her retired husband, Al, decided to sell their 1,600-square-foot house in New Hyde Park, N.Y. and move into a 2,800-square-foot house in Delray Beach, Fla. Having ample room to accommodate visiting friends and family was only part of the reason the couple decided to upsize in retirement.
Is retirement dying? The old work model is disappearing for boomers, Gen Xers
More Americans are opting to work well into retirement, a growing trend that threatens to upend the old workforce model.
Survey: Boomers don’t say ‘OK’ to this grocery service
Baby boomers are much less likely than younger consumers to participate in a particular omnichannel grocery activity.
Baby boomers will be the fastest-growing generation in the workforce next year, Glassdoor claims
Baby boomers will be the fastest-growing age category in the U.S. and U.K. workforces next year, according to a new report.
Americans Fear Coming Up Short In Retirement
A not-so-funny thing happens to many Americans on the way to retirement — they save and accumulate money for retirement, only to realize that when they do get ready to retire, they’re not sure that their saved money will last.
October 30th, 2019
Medical expenses are putting more seniors in poverty; AARP Nebraska warns of high drug prices
A veteran who’s saved but can’t afford to retire because of the cost of his medications. A disabled man who’s had to delay refilling prescriptions because of cost and suffered tremors in the meantime.
For Boomers Reframing Aging, Age-Proofing A Home Won’t Come Cheap
Dennis and Chris Cavner, in their early 70s, are preparing to move less than two blocks away into a 2,720-square-foot, ranch-style house they bought this year. But first a renovation is underway, taking the 45-year-old property all the way back to its studs. When the work is finished, these baby boomers are confident the move will land them in their forever home.
House Approves Update of Landmark Older Americans Act
The House of Representatives unanimously approved on Monday a bipartisan reauthorization of a landmark law that each year helps millions of older Americans age in their homes and communities through services including Meals on Wheels, family caregiver support and transportation.
Baby boomers’ expectations are pushing tech companies to update hearing devices
The expectations and lifestyles of baby boomers are quickly shaping the way new technologies are developing, and this includes hearing aids and related devices.
Boomers Are Least Likely to Want to Interact With Brands On Social Media
Across US age groups, social media usage is common ground, but that commonality masks many differences in usage. New research sheds some light on the reasons US consumers in different generations use social media and how they feel about these platforms.
October 23rd, 2019
Gray is the new black: Baby boomers still outspend millennials
While millennials have dominated headlines in recent years, baby boomers (those born between 1946 and 1964) have continued to dominate consumer spending in the U.S. In fact, consumers over 50 now account for more than half of all U.S. spending.
5 Home Upgrades Baby Boomers Love That Are Sure to Add Value
Baby boomers are the largest generation ever to retire (at around 74 million strong), and they’re continuing to alter just about everything in their wake—not the least of which are the real estate and design worlds.
The 2020 Medicare enrollment season brings fierce competition for baby boomers among insurers
With Medicare open enrollment getting underway this week, insurers are putting on the hard press to attract new baby boomers aging into the program, offering hundreds of plans and service options tailored to their individual medical needs.
Harvard Study Looks at Where, How Aging Baby Boomers Live
While a lot of attention is now focused on Millennials, the country is still aging. A new report from the Harvard Joint Center for Housing Studies looks at how the growing population of elderly is poised to change the characteristics of homeownership and the need to prepare for the ramifications.
Kindur Introduces SmartDraw, New Subscription Service to Help Baby Boomers Keep More of Their Money in Retirement
Today, Kindur has officially launched SmartDraw, a subscription service designed to empower baby boomers to retire fearlessly. With Kindur’s intuitive technology and the option to connect directly with a licensed financial advisor, SmartDraw enables customers to extend the life of their retirement nest egg.
October 16th, 2019
The Radio Agency Discusses Radio’s Potential as a Marketing Platform to Reach Baby Boomers
The Radio Agency, an industry-leading authority in the world of radio advertising and podcast advertising knows how advertisers can reach target audiences through the power of audio advertising. According to The Radio Agency, industry research shows that there’s a world of untapped possibilities for an often undervalued demographic: the 55+ age group.
Baby boomers want more food delivery, report finds
Aging baby boomers spur critical need for specialists in geriatric emergency care
October 9th, 2019
Half of Adults Don’t Have Emergency Savings, AARP Finds
9 Travel Trends and Habits of Baby Boomers
Baby Boomers’ ‘trillions of dollars’ of wealth increasingly at risk to fraudsters, family and friends
Baby Boomer generation is turning into the Baby Boozer generation says report
Not Dead Yet: Boomers Still Wield Significant Buying Power
October 2nd, 2019
When and How to Limit a Loved One’s Digital Devices
3 Reasons Why Renting Can Be Smarter Than Owning a Home in Retirement
States Focus on Rise of Elderly Populations
America’s Workforce: The Reality of Retirement Readiness
Boomers Aren’t as Influenced by Social Commerce as Younger Cohorts
September 25th, 2019
New survey of baby boomers shows mounting retirement challenges
On average, boomers have held more than a dozen jobs
How do the generations want to bank?
Baby Boomers Are Falling 70% Short of Their Target Retirement Savings. Here’s How to Catch Up
Baby Boomers Try to Stay in the Generational Mix as They Age
September 18th, 2019
From cohabitation to cohousing: How older baby boomers are revolutionizing senior living
Another Report Shows How Far Behind the Baby Boomers Are on Retirement Savings
Savvy Senior: Electric bikes are booming among baby boomers
This Could Be the Reason 40% of Baby Boomers Struggle in Retirement
September 11th, 2019
Retail Marketers: Top Shopping Behaviors for Gen X and Boomers
VR can help meet the challenges of an aging population
Retirement Crisis in America: Baby Boomer Savings Come Up Short
Baby Boomers Are Dangerously Short on Retirement Savings, Data Shows
September 4th, 2019
Retirement Trends Of Baby Boomers
Baby Boomers Are Giving Financial Help to Their Grown Children
The Senior Retirement Gap And How To Help Close It
Older Adults Fuel Recreational Pot Use
August 28th, 2019
Baby Boomers and Millennials Want More Frequent Communication
Thousands of Baby Boomers on Medicare, Social Security cause of exploding national debt, Cassidy says
More than half of Baby Boomers say they want to stay in their houses after they retire
Aging baby boomers raise the risk of a long-term-care crisis that the US isn’t remotely ready for
August 21st, 2019
The wealth gap between generations in the US has nearly doubled in the past 20 years — and the Great Recession, an unaffordable housing market, and astronomic student-loan debt are to blame
Baby Boom or Bust: How Airlines Can Cater to Boomers
WHO GOES BANKRUPT IN AMERICA? INCREASINGLY, THE ELDERLY
Don’t Alienate Boomers While Obsessing Over Millennials
August 14th, 2019
The number of older Americans filing for bankruptcy has surged by up to 300% in recent years — and boomers are no exception
Baby Boomers are binge-drinking more than Millennials. Here’s why
Your Baby Boomer Report Card
Caregivers Make Sacrifices As ‘Silver Tsunami’ Looms
August 7th, 2019
More Baby Boomers May Be Choosing to Age in Communities — Here’s Why
This is how boomers are reinventing retirement living
Retire? No, thanks. Boomers stay on the job longer
July 31st, 2019
Baby boomers are worth more than ever, but millennials are still lagging behind — and the reason why is clear
States struggle to plug holes in senior health care as Boomers retire
‘Baby-chaser index’ tracks boomers who move to be near grandchildren
Baby Boomers Spend Lots of Leisure Time Glued to Screens
Baby Boomers are staying in the labor force at rates not seen in generations for people their age
July 24th, 2019
Student Loan Debt Is Crippling Too Many Families
Housemate Wanted. Must Lift Heavy Objects
Divorce after 50 is absolutely destroying baby boomers’ finances
How and Why Entrepreneurs Should Focus on Seniors in 2019
July 17th, 2019
The baby boomers have had a great financial run, but will it all catch up to them in retirement?
Alphabet’s Sidewalk Labs backs Umbrella, a community marketplace for boomers
Consumer Shopping Trends and Statistics by the Generation: Gen Z, Millennials, Gen X, Boomers and the Silents
Baby boomers driving new interest in communal living
‘Baby-chaser index’ tracks boomers who move to be near grandchildren
July 10th, 2019
As Boomers Age, Financial Scammers Take Aim
How baby boomers are redefining what ‘old age looks like’
Video games: More women play now than teen boys do, millennials and boomers play, too
This is the No. 1 ZIP code in America for baby boomers
Poll: 1 in 4 Don’t Plan To Retire Despite Realities Of Aging
July 3rd, 2019
Boomers back on the dating scene seek cosmetic procedures to put their best face forward
T. Rowe Price: Baby Boomer Women Significantly Lag Baby Boomer Men In 401(K) Savings
These 8 updates makes it easier for Baby Boomers to live at home
Healthcare And Baby Boomers: Tech Adoption Is The Key To Better Outcomes
Seniors Seek Meaning, New Experiences, Financial Health In Retirement Years
June 26th, 2019
What Retailers Need to Know About Boomers
82.9% of Baby Boomers feel Very Qualified or Overqualified for Jobs they are applying
Baby boomers and retail: the need to re-engage the forgotten generation
Chicago housing market hurdle: As baby boomers stay put, millennials struggle to find starter homes
Where the Jobs Are for Older Workers
June 19th, 2019
Travel tip: AARP survey says Baby Boomers are on the move
Baby Boomers Excel in the Gig Economy, 31% Complete More than 3 Gigs a Week
Silicon Valley’s Booming Interest In Businesses For Boomers
Baby Boomers Are Seven Times More Likely to Share Fake News, Study Shows
How baby boomers are redefining what ‘old age looks like’
June 12th, 2019
The secrets that younger baby boomers know about healthy aging
Brands respond as Boomers cut back on sugar
Most boomers likely won’t downsize for another 20 years — too late for millennials
Millennials vs Baby Boomers: What they drive and why they drive them
June 5th, 2019
More baby boomers use medical marijuana, but they want their doctors to get wise to the risks and benefits
Senior Hunger Surges As Boomers Swell The Ranks Of The Nation’s Elderly
More than half of baby-boomer job seekers say they’ve faced age discrimination, and it’s costing them work
Are Baby Boomers Financial Marketers’ Millennial Secret Weapon?
May 29th, 2019
Baby Boomers Spend More Than Millennials — Yet Are Ignored By Advertisers
Annuity sales hit record levels as boomers look for safety and lifetime income
The sharing economy is coming for your retirement
Baby boomers becoming fastest-growing marijuana customer base
Why cohousing could be the answer for aging baby boomers
May 22nd, 2019
Preparing to care for the Baby Boomer wave that’s coming
Is Your Business Ignoring the Generation That Can Make You Rich?
Baby Boomers Are Embracing ‘Unretirement’ For Fulfilling Careers
Baby Boomers in No Rush to Retire
More baby boomers stay in their homes as they reach retirement, skipping downsizing
May 15th, 2019
Baby Boomers Driving Off Debt Cliff With Expensive Car Loans, According To New Study
Boomers, Elders and More: ‘Caregiving During Work Hours’ May 15
BoomerFirst: Building for Baby Boomers as the 1st Customer
Bingo? Not interested. Healthy, independent boomers are revolutionizing retirement living
Baby Boomers Are Embracing ‘Unretirement’ For Fulfilling Careers
May 8th, 2019
Long-Term Care Costs Limit Access for Half of Seniors by 2029
‘Gramping’ Is the Latest Travel Trend Grandparents Need to Know About (Video)
The Booming Boomer Market for Apple Watch
Forget Generational Stereotypes, Baby Boomers Are Just As Addicted To Smart Phones As Millennials
May 1st, 2019
New Survey Says Boomers Are More Savvy About Online Security Than Millennials
Baby boomers hampered by care cost worries
How baby boomers are transforming the idea of retirement
As baby boomers age, rates of vision loss are soaring. A 99-year-old Winnetka organization wants to help.
The Business Of Boomers Is Booming
April 24th, 2019
Student Debt Increasing the Strain on Older Americans
Cosmetic procedures boomers are choosing to stay looking younger
The Misconception Of Baby Boomers And The Age Of Technology
Amid shifting attitudes on medical marijuana, baby boomers are big buyers
Baby Boomers Are Fueling An Industry That Is Ripe For Disruption. The Rise of The Death Concierge.
April 17th, 2019
Census report: Baby boomers are expected to outnumber babies by 2030
Law Firms Weigh Retirement Rules as Baby Boomers Keep Practicing
Baby boomers face retirement crisis — little savings, high health costs and unrealistic expectations
Managing Baby Boomer Retirement When You’re Not Allowed to Ask
April 10th, 2019
Physical Abuse Against Older Adults on the Rise
Banking and The Impending Baby Boomer Crisis
What Retiring Baby Boomers Mean for the Economy
This Chart Shows How Much Millennials, Gen X and Baby Boomers Have Saved for Retirement. See How You Compare
Life Insurers Endorse Legislation To Boost Americans’ Retirement Security
April 3rd, 2019
42% of Baby Boomers Are Putting Their Retirement at Risk With This Mistake
How to Connect with Baby Boomers through Content Marketing
‘We’re dealing with an issue that’s unsexy’: New DTC brands are targeting baby boomers
CX Technologies Target Customers in the Baby Boomers Age Range
March 20th, 2019
As Parents And Grandparents Age, More And More Millennials Are Family Caregivers
Aging into invisibility
The Most Important Social Security Table You’ll Ever See
Having a ‘senior moment?’ Better call it something else
10 Most Well Guarded Secrets about Marketing to Baby Boomers
Boomers More Prepared For Death Than Life, Study Finds
March 13th, 2019
SANDWICH GENERATION: Baby boomers transition from career jobs to meaningful engagement
Many people over 50 are starting businesses, re-careering and moving into the non-profit sector as volunteer leaders and even as employees. Organizations like UMAC have started working directly with area boomers as they look for their what’s next
How to Connect with Baby Boomers through Content Marketing
It seems like every day there’s a new think piece about millennials. (We recently contributed to this phenomenon ourselves.) It’s worth taking a step back, however, to remember that there are other people in the world buying products and consuming content. The success of your company may largely depend on how well you can connect with these demographics.
Boomers and e-bikes were made for each other
Almost a year ago I wrote that we should worry about boomers on e-bikes, noting that “older, male Dutch e-bikers are dying in shocking numbers.” It turned out not to be entirely true; statistically it had nothing to do with the e-bikes.
Boomers Fondly Remembering Their Favorite Childhood Brands
If you’re a boomer, do you have fond memories of the Saturday morning TV shows that entertained you as a child? Those shows were engaging, but they were also vehicles for brand advertising. Chances are that’s how you first got to know your favorite cereal, soft drink and snack food brands.
3 Reasons Baby Boomers Are in Big Trouble When It Comes to Retirement
In 2019, many baby boomers are nearing retirement, if they aren’t there already. Unfortunately for many in this generation, retirement may not be all it’s cracked up to be. In fact, for far too many boomers, retirement is likely to be fraught with financial worries.
March 6th, 2019
Baby boomer health paradox: Living longer, but more obese than any other generation
The oldest baby boomers hit age 72 by year’s end.
Baby boomers are retiring in droves. Here are three big reasons for concern.
The youngest baby boomers are around 55 years old. The oldest are in their 70s. Most Americans don’t remember a workforce without the largest generation.
As more millennials become homeowners, seniors are becoming renters
High home prices aren’t stopping more Americans from becoming homeowners. But seniors are bucking that trend.
February 27th, 2019
6 Ways to Keep a Stellar Credit Score in Retirement
Many seniors probably don’t consider building and maintaining credit to be a top financial issue. After all, the home and car are paid off, and everything else is contained within a careful budget, right?
‘Aging Successfully’ Basically Means Not Aging At All
From where I sit on the aging food chain, 67 is not really the new 42 ― at least not according to my left knee, which still hurts like the dickens some 40 years after I wiped it out on a ski run on Vail’s back bowls. Thing is, it only hurts sometimes, and mostly, I just forget about it.
The Digital Video Series: Baby Boomers | Infographic
The number of boomers watching digital video on a monthly basis might not be as high as younger generations, but the 37.7 million who will do so this year are more likely to use computers and streaming services than their smartphones.
Why Are Boomers Still Working? Maybe We Just Don’t Know How To Retire
I am a 68-year-old baby boomer who still works full time. I am precisely who younger people point to when they hear the reports that more of them can’t find jobs and more of me still have ours.
Baby Boomers To Push U.S. Health Spending To $6 Trillion By 2027
National health expenditures are expected to reach nearly $6 trillion in less than 10 years, accounting for 19% of gross domestic product, the federal government said Wednesday.
February 20th, 2019
New Poll: Baby Boomers Want to Keep Working in Retirement
With the number of Canadians of core working-age at its lowest proportion on record and projected to keep falling1, a new survey conducted by The Harris Poll and commissioned by Express Employment Professionals, found that employed baby boomers want to keep working in retirement, but most say their company doesn’t offer the option.
Why are Baby Boomers facing higher prescription costs?
Health insurance Opens a New Window. is one of the biggest concerns for Baby Boomers as they retire and begin their golden years. But for those dealing with chronic heart disease or diabetes the cost for their medication could compromise their life savings and wipeout their retirement portfolio.
Generations Week: Baby Boomers
Baby Boomers say they’ve seen a lot of change during their lifetimes and they are the first generation to deal with a few unique problems.
Baby boomers are the ultimate promise-keepers
91% of baby boomers (55-64-year-olds) state they haven’t broken a single promise in the past six months, in stark comparison to their younger compatriots, according to a poll* by Cancer Research UK’s new legacies campaign, which is encouraging people to make a promise to leave a gift in their will.
February 13th, 2019
Five things baby boomers need to know as they grow older
Taking a deep dive into the life expectancy gap that exists between elderly men and women had Kathryn Crespin, a researcher at the University of Virginia’s Weldon Cooper Center for Public Service, feeling, at times, like a “Debbie Downer.”
Are boomers passing the torch when they retire, or just dropping it?
The boomer brain drain is the growing trend of boomer workers retiring and employers failing to have a succession plan, or knowledge transfer plan, in place. When many of these boomers leave, they take with them institutional knowledge and names of key contacts; these can be extremely useful to the workers (usually younger ones) who’ll take over for the retirees.
Many tech-savvy baby boomers now work remotely
An increasing number of Americans are choosing to work from their homes, at least part time, and many of those people are over 50.
The Baby Boomers Are Doing Just That. Booming.
When the unemployment rate dropped to below 5 percent in 2017, there was widespread belief that the economy was close to, if not at, full employment.
Baby boomers will be among the hardest hit by climate change
The 16-year-old activist Greta Thunberg complains about older generations: “You say you love your children above all else, and yet you are stealing their future in front of their very eyes.”
February 6th, 2019
PBS’ Baby Boomer-centric Website Spotlights Proprietary Reverse Mortgages
For baby boomers with highly valued properties, the new swath of proprietary reverse mortgage offerings may be something to take a closer look at.
How to Avoid Becoming a ‘Bored Boomer’ in Retirement
A Certified Financial Planner friend of mine shared a story over breakfast recently. One of his long-standing clients — let’s call him Jack — who had fully retired six months earlier, called out of the blue with a plea for help.
No Longer The Luckiest Generation: Boomer Finances Start To Roll Over
We Baby Boomers timed it perfectly. We came of age during an era of plentiful jobs and relatively high wages.
Why Life Settlements Will Continue To See Growth
Conning publishes a comprehensive annual research report on the state of the life settlement market, featuring a thorough examinations of trends, statistics and market drivers within the industry.
Are there gender differences in banking behavior?
There is considerable research on gender differences in financial decision making. A number of studies conclude that women, on average, are less risk-seeking than men.
January 30th, 2019
Want to plan for retirement? Take a lesson from Baby Boomers
Studies show that Baby Boomers are ahead of the game when it comes to planning for retirement.
Boomers shy away from downsizing, focusing on home improvements instead
Baby Boomers are shunning the idea of downsizing. According to a new survey, more and more older Americans are opting to age in place — and they’re focusing big on home improvements to make it happen.
Retirement? Boomers aren’t ready yet
Retirement isn’t for everybody — or at least not every baby boomer.
Senior Living Disruption Coming as Boomers Embrace Tech, Rely Less on Providers
Senior living is facing disruption on multiple fronts, but one trend in particular could be a game-changer: the increasing ability of older adults to remain independent and out of congregate housing until later in life.
Millennials, Gen X and Even Boomers Will Ditch Banks for Amazon
According to a report from Novantas, 58% of potential switchers — those consumers who are looking to move to a new primary financial institution or would consider doing so — are open to alternate providers like Amazon, Facebook, Apple, or Google. That finding represents a startling 14-point increase over the 2017 survey.
January 23rd, 2019
Paying off debt is a pressing issue for Gen X and younger boomers
While the majority of middle-class Americans in their 40s and 50s are saving for retirement, getting rid of debt is a more pressing concern.
The market for tech products for aging baby boomers is expected to balloon to $20 billion by 2020. Here are some of the best
Our elders may be wise in years but they’re not always very tech savvy, as anyone who’s had to provide tech support to an uncle or grandparent can attest.
Texas baby boomers carrying largest debt into retirement, according to report
Texas baby boomers might want to check on their 401K. They might not have enough squirreled away for retirement to cover their bills.
Baby Boomers Are Finding More Reasons to Retire Later
Since the 1980s and 1990s, there have been substantial increases in the number of seniors staying in the labor force through previously regular retirement ages, according to Wellesley College researcher Courtney Coile. She calls this one of “the most significant labor market trends” in the United States.
January 16th, 2019
How and Why Entrepreneurs Should Focus on Seniors in 2019
We see a lot of headlines about how our population is aging, but we don’t see what businesses are doing about it. By 2035, for the first time in American history, people aged 65 and older will outnumber those 18 and younger, and it’s time for entrepreneurs to take note.
You can blame your baby boomer parents for spreading fake news
Millennials may bear the blame for making $15 avocado toast a thing and killing American cheese, but the proliferation of fake news? Nope, they can thank their boomer parents for that.
Study Counts 50 Million US Retirees; Number To Grow 40 Percent By 2035
With baby boomers retiring by the thousands every week, while regulations and products change quickly, it can be hard to assess the ever-changing state of retirement in America.
How To Use Life Insurance In Better Estate Planning
If your client or someone they care about is among America’s estimated 75 million baby boomers, there are a few financial facts and figures you should know.
The Loneliest Generation: Americans, More Than Ever, Are Aging Alone
Danny Miner, a 66-year-old retired chemical plant supervisor, spends most days alone in his Tooele, Utah, apartment, with “Gunsmoke” reruns to keep him company and a phone that rarely rings.
January 9th, 2019
Looking Through The Lens At Life After 55: Baby Boomers Not Done Learning
About a dozen older adults crowd around a picnic table painted like the Mexican flag.
Older workers are driving job growth as boomers remain in workforce longer
Baby boomers should be hanging it up and kicking back.
Baby boomer travel trends to expect in 2019
2018 saw a shift in how Boomers travel; to start, seniors are now far more interested in a homely stay in an Airbnb over a hotel. So the question on everyone’s mind is what will 2019 bring?
The baby boomer generation is starting to retire – and no one is prepared
Baby Boomers (those born between 1946 and 1964) represent close to 75 million people in the United States today. They have been the largest generation for a very long time, with millennials just now set to outnumber them in 2019. The difference between these two groups is that one of them is just beginning their careers while the other is retiring or heading toward retirement.
POLL: OLDER AMERICANS ARE REALLY WORRIED ABOUT HEALTH INSURANCE
A new national poll suggests that many people in their 50s and early 60s harbor serious worries about their health insurance status, now and in the future.
