December 4th, 2019

7 Workplace Trends to Attract Boomers (and Other Generations) in 2020

A growing number of Baby Boomers are re-entering the workforce while even more are staying in their current positions long into their golden years.

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The Gray Divorce: The Growing Risk of Divorce Among Baby Boomers and Why It’s Important

Larry King is yet again getting divorced. While the news of Mr. King’s divorce should come as no surprise (this is his eighth, after all), the longevity of his eighth marriage (22 years) and the respective ages of he and his wife (85 and 59) underscore the rapid rise of divorce among Americans 50 years of age and older–a phenomenon coined, The Gray Divorce.

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Generational holiday spending for 2019

Holiday shopping may be underway, but that doesn’t mean the generations shop the same.

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How Each Generation Shops

From Baby Boomers to Generation Z, each generation has its own defining political and cultural traits that have characterized their coming-of-age and shopping habits.

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Baby boomers big on credit cards for holiday shopping, study shows

Three-quarters of American consumers expect to conduct at least half their holiday shopping online this year, and 1 in 3 say a credit card is their preferred method of payment. But some generations prefer shopping with credit cards more than others.

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November 27th, 2019

More Adults Over 50 Starting Their Own Businesses

Adults age 50 and older are starting new businesses at a rate that’s been growing for more than 20 years — and accelerating since 2008. Many of these new entrepreneurs are using skills developed during careers to start successful businesses, all while enjoying the experiences that come with working for themselves.

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Boomers apparently love Snapchat now

A new report from market research firm eMarketer has some good news for Snap investors: The company’s Snapchat app is finally seeing growth again following its disastrous redesign in 2018.

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Boomers Are Thriving on an ‘Unprecedented’ $9 Trillion Inheritance

The rich aren’t just getting richer. They’re getting older. And, fortunately for their children, they’re set to leave plenty of money in the bank.

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How InsurTech companies should approach senior customers

In the world of InsurTech, seniors largely remain an untapped market, with many companies opting to target tech-savvy millennials and Generation Z.

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November 20th, 2019

More married baby boomers combine finances than any generation after them, and it speaks to one of the ways money and marriage are changing

Marriage doesn’t always mean a joint checking account these days. In fact, many Americans are choosing to keep finances separate after tying the knot.

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Investors’ billions are chasing the baby boomer market

If you are in the real estate business it’s hard not to look at the 72 million baby boomers and think that this is going to be a giant market.

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Survey Finds Only 29% Americans Financially Healthy

The Financial Health Network, the nation’s authority on financial health, in partnership with Flourish, MetLife Foundation, and AARP, today released the U.S. Financial Health Pulse 2019 Trends Report.

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2/3 Of Caregivers Juggle Work And Caregiving

A new release of findings from Northwestern Mutual’s C.A.R.E. (Costs, Accountabilities, Realities, Expectations) Study reveals the degree to which caring for a friend or loved one can shift work responsibilities and overall career paths. 

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Is retirement dying? The old work model is disappearing for boomers, Gen Xers

More Americans are opting to work well into retirement, a growing trend that threatens to upend the old workforce model.

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November 13th, 2019

Upsize in retirement? Some boomers are moving into bigger homes

When Ruth Brod retired from her job as a probation officer in 2004, she and her retired husband, Al, decided to sell their 1,600-square-foot house in New Hyde Park, N.Y. and move into a 2,800-square-foot house in Delray Beach, Fla. Having ample room to accommodate visiting friends and family was only part of the reason the couple decided to upsize in retirement.

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Is retirement dying? The old work model is disappearing for boomers, Gen Xers

More Americans are opting to work well into retirement, a growing trend that threatens to upend the old workforce model.

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Survey: Boomers don’t say ‘OK’ to this grocery service

Baby boomers are much less likely than younger consumers to participate in a particular omnichannel grocery activity.

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Baby boomers will be the fastest-growing generation in the workforce next year, Glassdoor claims

Baby boomers will be the fastest-growing age category in the U.S. and U.K. workforces next year, according to a new report.

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Americans Fear Coming Up Short In Retirement

A not-so-funny thing happens to many Americans on the way to retirement — they save and accumulate money for retirement, only to realize that when they do get ready to retire, they’re not sure that their saved money will last.

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October 30th, 2019

Medical expenses are putting more seniors in poverty; AARP Nebraska warns of high drug prices

A veteran who’s saved but can’t afford to retire because of the cost of his medications. A disabled man who’s had to delay refilling prescriptions because of cost and suffered tremors in the meantime.

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For Boomers Reframing Aging, Age-Proofing A Home Won’t Come Cheap

Dennis and Chris Cavner, in their early 70s, are preparing to move less than two blocks away into a 2,720-square-foot, ranch-style house they bought this year. But first a renovation is underway, taking the 45-year-old property all the way back to its studs. When the work is finished, these baby boomers are confident the move will land them in their forever home.

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House Approves Update of Landmark Older Americans Act

The House of Representatives unanimously approved on Monday a bipartisan reauthorization of a landmark law that each year helps millions of older Americans age in their homes and communities through services including Meals on Wheels, family caregiver support and transportation.

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Baby boomers’ expectations are pushing tech companies to update hearing devices

The expectations and lifestyles of baby boomers are quickly shaping the way new technologies are developing, and this includes hearing aids and related devices.

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Boomers Are Least Likely to Want to Interact With Brands On Social Media

Across US age groups, social media usage is common ground, but that commonality masks many differences in usage. New research sheds some light on the reasons US consumers in different generations use social media and how they feel about these platforms.

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October 23rd, 2019

Gray is the new black: Baby boomers still outspend millennials

While millennials have dominated headlines in recent years, baby boomers (those born between 1946 and 1964) have continued to dominate consumer spending in the U.S. In fact, consumers over 50 now account for more than half of all U.S. spending.

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5 Home Upgrades Baby Boomers Love That Are Sure to Add Value

Baby boomers are the largest generation ever to retire (at around 74 million strong), and they’re continuing to alter just about everything in their wake—not the least of which are the real estate and design worlds.

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The 2020 Medicare enrollment season brings fierce competition for baby boomers among insurers

With Medicare open enrollment getting underway this week, insurers are putting on the hard press to attract new baby boomers aging into the program, offering hundreds of plans and service options tailored to their individual medical needs.

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Harvard Study Looks at Where, How Aging Baby Boomers Live

While a lot of attention is now focused on Millennials, the country is still aging. A new report from the Harvard Joint Center for Housing Studies looks at how the growing population of elderly is poised to change the characteristics of homeownership and the need to prepare for the ramifications.

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Kindur Introduces SmartDraw, New Subscription Service to Help Baby Boomers Keep More of Their Money in Retirement

Today, Kindur has officially launched SmartDraw, a subscription service designed to empower baby boomers to retire fearlessly. With Kindur’s intuitive technology and the option to connect directly with a licensed financial advisor, SmartDraw enables customers to extend the life of their retirement nest egg.

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October 16th, 2019

The Radio Agency Discusses Radio’s Potential as a Marketing Platform to Reach Baby Boomers

The Radio Agency, an industry-leading authority in the world of radio advertising and podcast advertising knows how advertisers can reach target audiences through the power of audio advertising. According to The Radio Agency, industry research shows that there’s a world of untapped possibilities for an often undervalued demographic: the 55+ age group.

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Baby boomers want more food delivery, report finds

New research from the National Restaurant Association shows that 51% of baby boomers want to order food delivery more often than they do now, reports to Restaurant Business. This compares with 43% of millennials.

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Aging baby boomers spur critical need for specialists in geriatric emergency care

It’s a quiet Monday morning when a nurse at Banner medical center gets a call from incoming paramedics: “We’re coming in with a 65-year-old male. He’s in a memory care area of a retirement home …”

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October 9th, 2019

Half of Adults Don’t Have Emergency Savings, AARP Finds

Half of adults age 50 and older do not have an emergency savings account, placing them at risk that an unexpected expense could create short-term and long-term financial problems, according to a new study from AARP’s Public Policy Institute.

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9 Travel Trends and Habits of Baby Boomers

Anyone who has watched Dirty Dancing remembers the iconic line, “Nobody puts Baby in the corner.”

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Baby Boomers’ ‘trillions of dollars’ of wealth increasingly at risk to fraudsters, family and friends

With about 10,000 Baby Boomers turning 65 every day in the U.S., the demographic is proving to be a prime financial target for not only fraudsters, but also for family members and friends.

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Baby Boomer generation is turning into the Baby Boozer generation says report

The Baby Boomer generation is turning into the Baby Boozer generation according to the findings of research published this week.

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Not Dead Yet: Boomers Still Wield Significant Buying Power

I was recently in a media presentation where they showed an image of “baby boomers” as two older, very gray adults.

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October 2nd, 2019

When and How to Limit a Loved One’s Digital Devices

Sally Balch Hurme’s 75-year-old husband, Arthur, has dementia. Every day she struggles to keep him safe in a world full of digital threats.

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3 Reasons Why Renting Can Be Smarter Than Owning a Home in Retirement

If you’re nearing retirement, it’s likely that renting is a distant memory. But if your retirement plan includes making a move, renting might be a sweeter financial and lifestyle fit.

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States Focus on Rise of Elderly Populations

THE AGING U.S. population is perhaps the most seismic demographic shift business leaders, state legislatures and health care providers will face in the next few decades, yet there aren’t many one-size-fits-all options for catering to an increasingly elderly America.

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America’s Workforce: The Reality of Retirement Readiness

What a beautiful image: a weeklong dream cruise along the Caribbean, with three generations of family laughing and enjoying the trip. There’s only one thing missing from this picture: the tens of millions of Americans who have little to no retirement savings. But preparing these Americans for their golden years is not an insurmountable task.

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Boomers Aren’t as Influenced by Social Commerce as Younger Cohorts

Social media has become a hub of influence on many consumers’ shopping. Boomers, though, have been wary of this, whether via ads, postings by fellow consumers or the cajolery of “influencers.”

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September 25th, 2019

New survey of baby boomers shows mounting retirement challenges

Millennials are normally the ones stressing out over their lack of retirement savings, but a new survey suggests baby boomers may have an even bigger reason to worry.

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On average, boomers have held more than a dozen jobs

With the rise of the “gig economy” and the decline of pensions, common wisdom holds that older generations stayed loyal to one company, while today’s young folks are likelier to hop from job to job.

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How do the generations want to bank?

Many of the changes happening in banking today have been designed to embrace the Millennial generation.

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Baby Boomers Are Falling 70% Short of Their Target Retirement Savings. Here’s How to Catch Up

Retirement is becoming more and more expensive, with the average workers estimating they’ll need to have about $1.7 million saved, according to a survey from Charles Schwab.

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Baby Boomers Try to Stay in the Generational Mix as They Age

Members of the baby boomer generation, who in their youth proclaimed, “Don’t trust anyone over 30,” would rather not be segregated with people their own age as they grow older.

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September 18th, 2019

From cohabitation to cohousing: How older baby boomers are revolutionizing senior living

One of the major questions of growing older is “Where do I want to live as I age?” For many baby boomers, an important goal is staying independent as long as possible. Many in this generation desire to age in their homes and make their own choices as long as possible.

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Another Report Shows How Far Behind the Baby Boomers Are on Retirement Savings

Many Americans have a certain vision about what their retirement will look like: Some picture a life spent pursuing their passions and hobbies. Others hope to travel, or spend more time with family.

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Savvy Senior: Electric bikes are booming among baby boomers

Many older e-bike owners say that they ride more frequently and go further and longer than they ever would with a traditional bike. Here’s what you should know about e-bikes, along with some tips to help you choose one.

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This Could Be the Reason 40% of Baby Boomers Struggle in Retirement

Credit card debt is a problem at any age, but it’s especially troubling later in life. Unfortunately, 40% of baby boomers are still in the process of paying off credit card debt, according to a new survey from real estate company Clever. And that could hurt their retirement in more ways than one.

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September 11th, 2019

Retail Marketers: Top Shopping Behaviors for Gen X and Boomers

Many businesses are hyper-targeting marketing efforts to millennials and Gen Z, but new research released today highlights the shopping patterns of the older, larger core generations: Gen X and baby boomers.

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VR can help meet the challenges of an aging population

By 2035, as baby boomers age, the elderly will outnumber children for the first time in U.S. history. It is a demographic curiosity that will similarly play out around the world as populations lean increasingly elderly leading up to 2030, by which time every baby boomer in the planet will be over 65.

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Retirement Crisis in America: Baby Boomer Savings Come Up Short

Retirement has always been a core part of the American Dream – after years of hard work, everyone deserves to kick up their feet and enjoy the golden years.

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Baby Boomers Are Dangerously Short on Retirement Savings, Data Shows

When you’re in your 20s or 30s without much in the way of retirement savings, it’s most certainly a wakeup call, but it’s not necessarily cause for panic.

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September 4th, 2019

Retirement Trends Of Baby Boomers

Baby boomers are entering retirement with the confidence that the best years are still to come. Rightfully so, considering boomers are the first generation to grow up expecting life to continue improving.

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Baby Boomers Are Giving Financial Help to Their Grown Children

For many parents, it’s second nature to want to make financial sacrifices to support their children, even after they’ve become adults.

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The Senior Retirement Gap And How To Help Close It

The good news: Today’s seniors are living longer, healthier lives thanks to advances in medical science and senior health. The collateral negative impact: Retirement savings haven’t adjusted, meaning more seniors won’t be financially prepared to enjoy their longer lifespan.

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Older Adults Fuel Recreational Pot Use

It’s Friday night in downtown Oakland, California, and the monthly meeting of the T’Oakland Senior Canna Club is in full swing. There’s an herbal tang in the air, soft music on the sound system and a pile of weed in the community rolling pan.

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August 28th, 2019

Baby Boomers and Millennials Want More Frequent Communication

Years before the oldest baby boomers reached retirement age, the healthcare industry began to prepare for the impact of an aging generation. Healthcare providers and organizations have dedicated time and resources to studying the needs of boomers and adapting to meet them.

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Thousands of Baby Boomers on Medicare, Social Security cause of exploding national debt, Cassidy says

The national debt is exploding because of the number of Baby Boomers becoming eligible for Medicare and Social Security, U.S. Sen. Bill Cassidy said during a meeting in Opelousas on Monday.

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More than half of Baby Boomers say they want to stay in their houses after they retire

Even as Millennials enter the homebuying market, many Baby Boomers indicate they plan to stay in their homes throughout their retirements, according to a new study from PropertyShark.

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Aging baby boomers raise the risk of a long-term-care crisis that the US isn’t remotely ready for

Taking care of the aging population is a crisis in the making, and no one — not families, not government programs, and not the healthcare workforce — is prepared for it.

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August 21st, 2019

The wealth gap between generations in the US has nearly doubled in the past 20 years — and the Great Recession, an unaffordable housing market, and astronomic student-loan debt are to blame

Look no further than the widening generational wealth gap to see just how financially behind millennials are.

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Baby Boom or Bust: How Airlines Can Cater to Boomers

Patti Smith was born in the inaugural year of the so-called baby boom, and she doesn’t like airport kiosks. “The girl behind the counter insisted I use the kiosk,” the punk poet laureate recalls in a travel anecdote in her memoir M Train. “I want a person to give me my boarding pass, but she insisted I type my information on a screen using the damn kiosk.”

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WHO GOES BANKRUPT IN AMERICA? INCREASINGLY, THE ELDERLY

Every month, 73-year-old Suzan Benge lives on just $771 in disability payments, $100 in food stamps and $14 in state low-income subsidy. So when her credit card debt hit $18,000 earlier this year, she felt she had little choice but to join the rising tide of American seniors filing for bankruptcy.

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Don’t Alienate Boomers While Obsessing Over Millennials

We constantly hear about how important it is for businesses to reach out to young consumers. Millennials are about to surpass Baby Boomers as the largest generation and they’re already the largest generation in the U.S. labor force, according to Pew Research Center.

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August 14th, 2019

The number of older Americans filing for bankruptcy has surged by up to 300% in recent years — and boomers are no exception

Baby boomers’ bank accounts have seen better days.

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Baby Boomers are binge-drinking more than Millennials. Here’s why

Despite all the recent think pieces about the rise of sobriety, a new study found that about one in 10 adults in the over-65 age range are binge drinking.

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Your Baby Boomer Report Card

If there’s one thing young adults can agree on, it is that baby boomers have ruined the world. This seems a tad harsh. So maybe it’s time for a resentment-free assessment of the boomers, conducted by a trained pop sociologist with no ax to grind.

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Caregivers Make Sacrifices As ‘Silver Tsunami’ Looms

The realities of caregiving are hitting home for Americans, as a majority of boomers who expect to be caregivers (92%) are willing to make lifestyle sacrifices to provide care to a family member or loved one.

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August 7th, 2019

More Baby Boomers May Be Choosing to Age in Communities — Here’s Why

Have you heard of Priya Senior Living? Located in Fremont, California, the senior living property caters to aging residents looking to enjoy the culture of India. It’s sold out.

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This is how boomers are reinventing retirement living

Louise Rausa, 72, lived in world-class cities including Paris and New York, and she spent part of her adulthood in co-housing communities in the western United States where residents shared a kitchen, garden and outdoor space.

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Retire? No, thanks. Boomers stay on the job longer

Most members of the baby boom generation are still on the job, and they’re working longer than people their age have in more than half a century, new data from Pew Research Center shows.

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July 31st, 2019

Baby boomers are worth more than ever, but millennials are still lagging behind — and the reason why is clear

Comparing baby boomers to millennials might be comparing apples to oranges. But new data shows that millennials are losing ground compared to the generation before them at the same age.

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States struggle to plug holes in senior health care as Boomers retire

The cost of caring for retiring Baby Boomers has been a growing concern for the health care industry, which is weighing various options to attack the looming crisis.

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‘Baby-chaser index’ tracks boomers who move to be near grandchildren

No need to take that trip to grandma’s house — she may be coming to you.

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Baby Boomers Spend Lots of Leisure Time Glued to Screens

In the past decade, Americans ages 60 and older have increased the time they spend on computers, tablets, phones or watching T.V. by nearly 30 minutes per day. And that means the Baby Boomer generation and those older spend more than half of their daily leisure time in front of screens.

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Baby Boomers are staying in the labor force at rates not seen in generations for people their age

The majority of Baby Boomers (U.S. adults born 1946 to 1964) are still in the labor force, and the oldest among them are staying in the labor force at the highest annual rate for people their age in more than half a century. 

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July 24th, 2019

Student Loan Debt Is Crippling Too Many Families

People 50+ make up 20 percent of Americans still paying for an education

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Housemate Wanted. Must Lift Heavy Objects

To care for one another, many retirees are living together

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Divorce after 50 is absolutely destroying baby boomers’ finances

Boomers are ending marriages, sometimes for the second or third time, wrecking their finances on an unprecedented scale and never bouncing back

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How and Why Entrepreneurs Should Focus on Seniors in 2019

You know those images of meek old ladies sitting in their gardens? Uh-uh. That’s not reality.

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July 17th, 2019

The baby boomers have had a great financial run, but will it all catch up to them in retirement?

Baby boomers are a pampered lot. We get all the breaks. While young adults struggle to make ends meet, we pay less on the bus, at the movies and at the drug store on Tuesday. We’re catered to by the media (Golden Oldie radio stations) and the entertainment industry (‘A Star is Born’ remake).

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Alphabet’s Sidewalk Labs backs Umbrella, a community marketplace for boomers

Roughly 55 million people in the U.S. are 65 or older, which comes to around 16% of the population. Between the 2000 and 2010 census, the 65+ age group increased by 15.1% — notably greater than the 9.7% growth rate attributed to the broader population.

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Consumer Shopping Trends and Statistics by the Generation: Gen Z, Millennials, Gen X, Boomers and the Silents

The 1970s phenomenon of communal living is making a comeback in the United States, popular among retiring baby boomers looking to reduce their environmental footprint and stay connected socially.

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Baby boomers driving new interest in communal living

Marketers have been focusing heavily in recent years on marketing to millennials as they establish households and come into more spending power. For some time, marketers have been adjusting their marketing tactics to appeal to this age group, those consumers who are approximately between 23-39 years old. And for good reason, millennials spend about $600 billion in the United States each year and their average yearly expenditures total around $47,112. (Accenture)

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‘Baby-chaser index’ tracks boomers who move to be near grandchildren

Where millennials lead, their parents and grandparents may follow

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July 10th, 2019

As Boomers Age, Financial Scammers Take Aim

Marti DeLiema has been researching financial fraud among older Americans since her PhD work at USC in 2010. “Baby boomers hold the majority of wealth in the country,” she said in a phone conversation recently, “and that can paint a target on their back as they age.”

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How baby boomers are redefining what ‘old age looks like’

My perception of old age is inextricably linked to my grandmother. When I was a kid, I thought this 65-year-old, white-haired woman whose entire body wobbled when she walked was very old. Now that I’m 66, my personal perception — or perhaps, misperception — of old age has changed. I suspect I’ve got lots of company.

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Video games: More women play now than teen boys do, millennials and boomers play, too

Contrary to popular belief, video games aren’t dominated by 12-year-old boys.

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This is the No. 1 ZIP code in America for baby boomers

Call them boomtowns — for boomers.

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Poll: 1 in 4 Don’t Plan To Retire Despite Realities Of Aging

Nearly one-quarter of Americans say they never plan to retire, according to a poll that suggests a disconnection between individuals’ retirement plans and the realities of aging in the workforce.

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July 3rd, 2019

Boomers back on the dating scene seek cosmetic procedures to put their best face forward

The rise of dating websites and apps have changed the dating scene, leading singles to make judgments on potential dates as fast as they can swipe their screen.

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T. Rowe Price: Baby Boomer Women Significantly Lag Baby Boomer Men In 401(K) Savings

Baby boomer women have a median 401(k) savings balance of $59,000, less than half of the $138,000, median balance of baby boomer men, according to a recent T. Rowe Pricesurvey focused on the financial behavior and attitudes related to gender.

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These 8 updates makes it easier for Baby Boomers to live at home

Older homeowners are spending the most on remodeling and they prefer to spend on remodeling rather than buy new homes.

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Healthcare And Baby Boomers: Tech Adoption Is The Key To Better Outcomes

They grew up on rock ‘n’ roll, drove Mustangs and Corvettes, and made social protests the norm. They were nicknamed the Me Generation because they invested more of their time and money in themselves on things like self-realization, self-actualization and self-help.

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Seniors Seek Meaning, New Experiences, Financial Health In Retirement Years

In a new survey, nearly 70% of Americans ages 62 and older said physical health is most important to them as they age, followed in order by cognitive health (16%), social health (13%) and financial health (6%).

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June 26th, 2019

What Retailers Need to Know About Boomers

Baby boomers already know how to go to a brick-and-mortar store and buy things. So unless there’s an obvious benefit of convenience or better prices, they’re not rushing to master newer, more tech-heavy shopping methods.

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82.9% of Baby Boomers feel Very Qualified or Overqualified for Jobs they are applying

A new iHire study showed that 52.5% of baby boomers have experienced age discrimination in their job search while 65.6% feel “very qualified” for positions for which they’re applying.

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Baby boomers and retail: the need to re-engage the forgotten generation

Over the last few years, advertisers have rushed to woo millennial consumers, leaving their older counterparts feeling overlooked or alienated.

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Chicago housing market hurdle: As baby boomers stay put, millennials struggle to find starter homes

Looking for a nice midcentury modern in the western suburbs and wondering why those stubborn baby boomers won’t move out and on so people like you can move in?

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Where the Jobs Are for Older Workers

Older adults in major metropolitan areas, especially in the Northeast and around Washington, D.C., are more likely to continue working past age 65 than those in other areas around the country, according to an analysis of census data by the Associated Press-NORC Center for Public Affairs Research.

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June 19th, 2019

Travel tip: AARP survey says Baby Boomers are on the move

Baby Boomers aren’t just sitting at home watching the grass grow. An AARP survey of 2019 Boomer travel plans revealed these tidbits:

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Baby Boomers Excel in the Gig Economy, 31% Complete More than 3 Gigs a Week

The gig economy is allowing people to work when and where they want. And increasingly baby boomers are making up a larger percentage of this workforce. So much so, 31% of them are completing more than three gigs a week.

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Silicon Valley’s Booming Interest In Businesses For Boomers

There’s been a lot of hand-wringing about the lack of innovation and investment in products and services for older Americans. But after attending the 2019 Silicon Valley Boomer Venture Summit in Berkeley, Calif., and moderating three sessions there, I’m here to report that it looks like things are changing — for the better.

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Baby Boomers Are Seven Times More Likely to Share Fake News, Study Shows

Baby boomers share nearly seven times as many fake news articles on Facebook as adults under 30, a new study finds.

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How baby boomers are redefining what ‘old age looks like’

My perception of old age is inextricably linked to my grandmother. When I was a kid, I thought this 65-year-old, white-haired woman whose entire body wobbled when she walked was very old. Now that I’m 66, my personal perception — or perhaps, misperception — of old age has changed. I suspect I’ve got lots of company.

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June 12th, 2019

The secrets that younger baby boomers know about healthy aging

For those who are lucky enough to become centenarians, there’s usually one question they are constantly asked: “What’s your secret?”

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Brands respond as Boomers cut back on sugar

Half of Baby Boomers are cutting back on sugar or buying products that contain less of it.

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Most boomers likely won’t downsize for another 20 years — too late for millennials

North Americans are known to move through a fairly predictable “housing life cycle.”

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Millennials vs Baby Boomers: What they drive and why they drive them

The gap between millennials and baby boomers in terms of lifestyles, perspectives and beliefs may be wide in some respects. I wondered, is the divide between their ride as wide?

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June 5th, 2019

More baby boomers use medical marijuana, but they want their doctors to get wise to the risks and benefits

Baby boomers’ marijuana use has edged upward in the past decade, but recent research suggests some still have a hard time getting a hold of the drug.

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Senior Hunger Surges As Boomers Swell The Ranks Of The Nation’s Elderly

The massive Baby Boomer generation which brought America the happiness of rock & roll and the Ford Mustang en masse is poised to trigger a surge in a scourge:

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More than half of baby-boomer job seekers say they’ve faced age discrimination, and it’s costing them work

Aging baby boomers need more money medical care and other expenses, but they can’t afford it because they’re only finding low-wage work and are dealing with age discrimination on top of that.

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Are Baby Boomers Financial Marketers’ Millennial Secret Weapon?

Forget Yelp and social media influencers: When it comes to choosing a financial institution, new research indicates that younger Millennials turn to their family and friends above anyone else.

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May 29th, 2019

Baby Boomers Spend More Than Millennials — Yet Are Ignored By Advertisers

Nobody likes to be ignored. Remember Glenn Close in “Fatal Attraction”? So why do advertisers ignore boomers to focus on the “it” demos: millennials and Gen Z?

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Annuity sales hit record levels as boomers look for safety and lifetime income

Baby boomers craving financial certainty and shunning stock market risk were practically standing in line to buy annuities early this year, according to an insurance research organization which reported sales reached the highest level in a decade.

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The sharing economy is coming for your retirement

Louise Rausa, 72, lived in world-class cities including Paris and New York, and she spent part of her adulthood in co-housing communities in the western United States where residents shared a kitchen, garden and outdoor space.

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Baby boomers becoming fastest-growing marijuana customer base

There’s an interesting phenomenon happening these days. A generation that came of age as marijuana came onto the scene is now rediscovering it.

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Why cohousing could be the answer for aging baby boomers

In a recent post, Why the future of housing should be multifamily and multigenerational, I mentioned cohousing, which was started in Denmark primarily by young families as a way of sharing resources like childcare.

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May 22nd, 2019

Preparing to care for the Baby Boomer wave that’s coming

Ten thousand Baby Boomers turn 65 every day. By 2029, the entire generation born between 1946 and 1964 will be at least that old. What happens next concerns millions of Americans.

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Is Your Business Ignoring the Generation That Can Make You Rich?

Two people with a total of $100 walk into your newly opened business. One person gets to spend $30 of the total; the other will spend $70. Which one do you target first?

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Baby Boomers Are Embracing ‘Unretirement’ For Fulfilling Careers

As life spans continue to extend, the good news is we’re living longer, hopefully healthier lives. According to the Stanford Center on Longevity, the reality is that many Americans aren’t financially prepared for these additional years.

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Baby Boomers in No Rush to Retire

“The vast majority of baby boomers delayed work, delayed marriage, delayed childbirth, and delayed growing up. They’ve always done everything later, and you can bet they’ll delay retirement.”

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More baby boomers stay in their homes as they reach retirement, skipping downsizing

It’s always been a sort of final chapter of the American dream: Get married and have kids. Buy a house. Move to a bigger house. Downsize to a smaller one.

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May 15th, 2019

Baby Boomers Driving Off Debt Cliff With Expensive Car Loans, According To New Study

Why doesn’t car loan debt have the same emotional resonance as a source of panic compared to student loan debt:?

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Boomers, Elders and More: ‘Caregiving During Work Hours’ May 15

The Boomers, Elders and More speaker series will present “Caregiving During Work Hours” from noon to 1 p.m. Wednesday, May 15, at the Godchaux Nursing Annex, Room 166.

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BoomerFirst: Building for Baby Boomers as the 1st Customer

Recently, my husband and I managed a variety of parental life events that have opened our eyes to the huge gap in technology for Baby Boomers.

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Bingo? Not interested. Healthy, independent boomers are revolutionizing retirement living

Baby boomers are changing the landscape of retirement living, and for seniors, it’s meaning more choices and a shift toward purposeful living.

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Baby Boomers Are Embracing ‘Unretirement’ For Fulfilling Careers

As life spans continue to extend, the good news is we’re living longer, hopefully healthier lives. According to the Stanford Center on Longevity, the reality is that many Americans aren’t financially prepared for these additional years.

More

May 8th, 2019

Long-Term Care Costs Limit Access for Half of Seniors by 2029

Half of middle-income seniors won’t be able to afford long-term care, assisted living, or other healthcare services by 2029, according to a new study out of NORC at the University of Chicago.

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‘Gramping’ Is the Latest Travel Trend Grandparents Need to Know About (Video)

You’ve heard about solomoons and glamping, but get ready for the next travel trend: gramping.

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The Booming Boomer Market for Apple Watch

In 1997, while on one of my trips to Japan, I spent some time with local executives who were in the wireless business. During one of our dinners, we started talking about the culture in Japan and how their elders are revered.

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Forget Generational Stereotypes, Baby Boomers Are Just As Addicted To Smart Phones As Millennials

Weeks ago I was shocked to report the amount of screen time that the average American consumes every day (more than 12 hours) looking at smart phones, computers and televisions, and further to write about the toll it seems to be having on young adults and babies mental and physical health.

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May 1st, 2019

New Survey Says Boomers Are More Savvy About Online Security Than Millennials

Baby boomers beat out tech-savvy millennials in guarding their online security, according to a survey of over 4,000 internet users from 18 to over 65 years old released on March 1 from new media company Axios.

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Baby boomers hampered by care cost worries

Concerns about care costs are holding back baby boomers from spending in retirement, new research has warned.

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How baby boomers are transforming the idea of retirement

Every day, 10,000 baby boomers hit the retirement age of 65. In fact, there are over 70 million people in the retirement age range living in the United States right now, with a huge portion of them already out of the workforce and many more planning to join them soon.

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As baby boomers age, rates of vision loss are soaring. A 99-year-old Winnetka organization wants to help.

For the burgeoning sector of baby boomers who are struggling with vision loss, the so-called golden years can be clouded by despair and darkness.

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The Business Of Boomers Is Booming

The largest population cohort in America is aging and that can be both good news and bad news, depending on how you look at it.

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April 24th, 2019

Student Debt Increasing the Strain on Older Americans

When Louise Griffin visited a state university in the Southeast with her high school marching band, she fell in love with the school. It was, she declared, where she wanted to go. No matter that she lived in Pennsylvania, where a public college probably would have cost less. “She had her heart set on this one,” says her mother, Esther.

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Cosmetic procedures boomers are choosing to stay looking younger

Leslie Carbajal is in her mid 30s and is doing a little filler to diminish her very small signs of aging.

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The Misconception Of Baby Boomers And The Age Of Technology

Walk into any digital marketing meeting and you’re bound to hear “Target millennials,” “This is what Gen Z wants,” and “The new generation responds well to this content.”

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Amid shifting attitudes on medical marijuana, baby boomers are big buyers

Every day, Helen Narke battles a burning sensation in her mouth that is never expected to go away.

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Baby Boomers Are Fueling An Industry That Is Ripe For Disruption. The Rise of The Death Concierge.

If you have not visited the Costco website recently, you might not have noticed a new category they added: funeral. They currently list caskets and urns. If Costco is getting into the business of death, then this must be a large and growing industry.

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April 17th, 2019

Census report: Baby boomers are expected to outnumber babies by 2030

In about 10 years, the census expects all baby boomers will be over the age of 65 and older people are projected to outnumber children for the first time in U.S. history.

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Law Firms Weigh Retirement Rules as Baby Boomers Keep Practicing

Baby Boomers are edging near and crossing over customary retirement age, but an expected wave of partner departures has yet to surface since many lawyers are working past 65, and some into their 70s.

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Baby boomers face retirement crisis — little savings, high health costs and unrealistic expectations

April is National Financial Literacy Month, but this week is National Retirement Planning Week, which means it’s time for yet another round of depressing statistics about how unprepared we all are for retirement.

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Managing Baby Boomer Retirement When You’re Not Allowed to Ask

When a service technician with more than 30 years of tenure at Ingersoll Rand Plc told his bosses he was considering retirement—his knees were no longer strong enough for him to climb rooftops—they created a new job for him and urged him to stay on.

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April 10th, 2019

Physical Abuse Against Older Adults on the Rise

As the number of Americans 60 and older rises, the rate of violence against them is rising even faster, according to a report Friday from the Centers for Disease Control and Prevention (CDC).

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Banking and The Impending Baby Boomer Crisis

When Millennials get most of marketers’ attention — followed closely by Generation Z — one might easily get the impression that Baby Boomers have become irrelevant.

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What Retiring Baby Boomers Mean for the Economy

Almost 10,000 baby boomers turn 65 every day. The famed generation, defined as those born between 1946 and 1964, is causing something of a stir as they reach retirement age in droves. In 2031, the U.S. population over the age of 65 will number 75 million, almost double what it was just 23 years prior in 2008.

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This Chart Shows How Much Millennials, Gen X and Baby Boomers Have Saved for Retirement. See How You Compare

Millennials are lazier, more entitled and less prepared for adult life than the generations before them — or so the thinking goes. But when it comes to saving for retirement, at least, that may not be true: Millennials are surprisingly aligned with both Baby Boomers and Gen Xers when it comes to planning for their golden years.

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Life Insurers Endorse Legislation To Boost Americans’ Retirement Security

American Council of Life Insurers (ACLI) President and CEO Susan Neely announced today ACLI’s support for the Retirement Enhancement and Savings Act (RESA) that was introduced by Senate Finance Committee Chairman Chuck Grassley (R-Iowa) and Ranking Member Ron Wyden (D-Ore.).

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April 3rd, 2019

42% of Baby Boomers Are Putting Their Retirement at Risk With This Mistake

Take a moment and think about where all your money is going each month. Do you have an idea of the dollar amount you spend on necessities versus nonnecessities? If not, you’re not alone — and it’s potentially hurting your chances of enjoying a comfortable retirement.

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How to Connect with Baby Boomers through Content Marketing

It seems like every day there’s a new think piece about millennials. (We recently contributed to this phenomenon ourselves.) It’s worth taking a step back, however, to remember that there are other people in the world buying products and consuming content. The success of your company may largely depend on how well you can connect with these demographics.

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‘We’re dealing with an issue that’s unsexy’: New DTC brands are targeting baby boomers

New direct-to-consumer brands are moving on from millennials and targeting baby boomers instead.

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CX Technologies Target Customers in the Baby Boomers Age Range

What is the baby boomers age range? According to Pew Internet, there are around 70 million baby boomers. This generation was born between 1946 and 1964, making the baby boomer age range from 55 to 73 this year.

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March 20th, 2019

As Parents And Grandparents Age, More And More Millennials Are Family Caregivers

Nitzia Chama arrived in Los Angeles from Veracruz, Mexico with dreams of becoming an actress. Eight years later, at age 30, she is balancing freelance gigs, running errands with her grandparents and attending health education classes to learn more about diabetes.

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Aging into invisibility

A recent article in The Atlantic, titled “The Invisibility of Older Women,” by Akiko Busch, struck a deep chord. Having turned 65 last month, I have been welcomed, on more than one occasion, to the age of Medicare.

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The Most Important Social Security Table You’ll Ever See

Whether you realize it or not, Social Security is our nation’s most important social program. Of the 63 million benefit checks divvied out each month, more than 22 million are responsible for lifting individuals above the federal poverty level, which in 2019 is $12,490 in earned income for a single individual.

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Having a ‘senior moment?’ Better call it something else

It’s official. Nobody likes to be called old or any variation there of.

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10 Most Well Guarded Secrets about Marketing to Baby Boomers

Baby Boomers are that generation that were born between 1946 and 1964. According to the US Census Bureau, over the next decade the number of 50+ Americans will grow by 16 million . That’s three times the pace of younger groups like Millennials.

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Boomers More Prepared For Death Than Life, Study Finds

Today’s baby boomers are more financially prepared for death than life, according to the latest research from the Bankers Life Center for a Secure Retirement®.

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March 13th, 2019

SANDWICH GENERATION: Baby boomers transition from career jobs to meaningful engagement

Many people over 50 are starting businesses, re-careering and moving into the non-profit sector as volunteer leaders and even as employees. Organizations like UMAC have started working directly with area boomers as they look for their what’s next

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How to Connect with Baby Boomers through Content Marketing

It seems like every day there’s a new think piece about millennials. (We recently contributed to this phenomenon ourselves.) It’s worth taking a step back, however, to remember that there are other people in the world buying products and consuming content. The success of your company may largely depend on how well you can connect with these demographics.

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Boomers and e-bikes were made for each other

Almost a year ago I wrote that we should worry about boomers on e-bikes, noting that “older, male Dutch e-bikers are dying in shocking numbers.” It turned out not to be entirely true; statistically it had nothing to do with the e-bikes.

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Boomers Fondly Remembering Their Favorite Childhood Brands

If you’re a boomer, do you have fond memories of the Saturday morning TV shows that entertained you as a child? Those shows were engaging, but they were also vehicles for brand advertising. Chances are that’s how you first got to know your favorite cereal, soft drink and snack food brands.

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3 Reasons Baby Boomers Are in Big Trouble When It Comes to Retirement

In 2019, many baby boomers are nearing retirement, if they aren’t there already. Unfortunately for many in this generation, retirement may not be all it’s cracked up to be. In fact, for far too many boomers, retirement is likely to be fraught with financial worries.

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March 6th, 2019

Baby boomer health paradox: Living longer, but more obese than any other generation

The oldest baby boomers hit age 72 by year’s end.

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Baby boomers are retiring in droves. Here are three big reasons for concern.

The youngest baby boomers are around 55 years old. The oldest are in their 70s. Most Americans don’t remember a workforce without the largest generation.

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As more millennials become homeowners, seniors are becoming renters

High home prices aren’t stopping more Americans from becoming homeowners. But seniors are bucking that trend.

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February 27th, 2019

6 Ways to Keep a Stellar Credit Score in Retirement

Many seniors probably don’t consider building and maintaining credit to be a top financial issue. After all, the home and car are paid off, and everything else is contained within a careful budget, right?

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‘Aging Successfully’ Basically Means Not Aging At All

From where I sit on the aging food chain, 67 is not really the new 42 ― at least not according to my left knee, which still hurts like the dickens some 40 years after I wiped it out on a ski run on Vail’s back bowls. Thing is, it only hurts sometimes, and mostly, I just forget about it.

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The Digital Video Series: Baby Boomers | Infographic

The number of boomers watching digital video on a monthly basis might not be as high as younger generations, but the 37.7 million who will do so this year are more likely to use computers and streaming services than their smartphones.

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Why Are Boomers Still Working? Maybe We Just Don’t Know How To Retire

I am a 68-year-old baby boomer who still works full time. I am precisely who younger people point to when they hear the reports that more of them can’t find jobs and more of me still have ours.

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Baby Boomers To Push U.S. Health Spending To $6 Trillion By 2027

National health expenditures are expected to reach nearly $6 trillion in less than 10 years, accounting for 19% of gross domestic product, the federal government said Wednesday.

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February 20th, 2019

New Poll: Baby Boomers Want to Keep Working in Retirement

With the number of Canadians of core working-age at its lowest proportion on record and projected to keep falling1, a new survey conducted by The Harris Poll and commissioned by Express Employment Professionals, found that employed baby boomers want to keep working in retirement, but most say their company doesn’t offer the option.

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Why are Baby Boomers facing higher prescription costs?

Health insurance Opens a New Window. is one of the biggest concerns for Baby Boomers as they retire and begin their golden years. But for those dealing with chronic heart disease or diabetes the cost for their medication could compromise their life savings and wipeout their retirement portfolio.

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Generations Week: Baby Boomers

Baby Boomers say they’ve seen a lot of change during their lifetimes and they are the first generation to deal with a few unique problems.

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Baby boomers are the ultimate promise-keepers

91% of baby boomers (55-64-year-olds) state they haven’t broken a single promise in the past six months, in stark comparison to their younger compatriots, according to a poll* by Cancer Research UK’s new legacies campaign, which is encouraging people to make a promise to leave a gift in their will.

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February 13th, 2019

Five things baby boomers need to know as they grow older

Taking a deep dive into the life expectancy gap that exists between elderly men and women had Kathryn Crespin, a researcher at the University of Virginia’s Weldon Cooper Center for Public Service, feeling, at times, like a “Debbie Downer.”

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Are boomers passing the torch when they retire, or just dropping it?

The boomer brain drain is the growing trend of boomer workers retiring and employers failing to have a succession plan, or knowledge transfer plan, in place. When many of these boomers leave, they take with them institutional knowledge and names of key contacts; these can be extremely useful to the workers (usually younger ones) who’ll take over for the retirees.

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Many tech-savvy baby boomers now work remotely

An increasing number of Americans are choosing to work from their homes, at least part time, and many of those people are over 50.

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The Baby Boomers Are Doing Just That. Booming.

When the unemployment rate dropped to below 5 percent in 2017, there was widespread belief that the economy was close to, if not at, full employment.

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Baby boomers will be among the hardest hit by climate change

The 16-year-old activist Greta Thunberg complains about older generations: “You say you love your children above all else, and yet you are stealing their future in front of their very eyes.”

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February 6th, 2019

PBS’ Baby Boomer-centric Website Spotlights Proprietary Reverse Mortgages

For baby boomers with highly valued properties, the new swath of proprietary reverse mortgage offerings may be something to take a closer look at.

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How to Avoid Becoming a ‘Bored Boomer’ in Retirement

A Certified Financial Planner friend of mine shared a story over breakfast recently. One of his long-standing clients — let’s call him Jack — who had fully retired six months earlier, called out of the blue with a plea for help.

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No Longer The Luckiest Generation: Boomer Finances Start To Roll Over

We Baby Boomers timed it perfectly. We came of age during an era of plentiful jobs and relatively high wages.

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Why Life Settlements Will Continue To See Growth

Conning publishes a comprehensive annual research report on the state of the life settlement market, featuring a thorough examinations of trends, statistics and market drivers within the industry.

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Are there gender differences in banking behavior?

There is considerable research on gender differences in financial decision making. A number of studies conclude that women, on average, are less risk-seeking than men.

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January 30th, 2019

Want to plan for retirement? Take a lesson from Baby Boomers

Studies show that Baby Boomers are ahead of the game when it comes to planning for retirement.

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Boomers shy away from downsizing, focusing on home improvements instead

Baby Boomers are shunning the idea of downsizing. According to a new survey, more and more older Americans are opting to age in place — and they’re focusing big on home improvements to make it happen.

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Retirement? Boomers aren’t ready yet

Retirement isn’t for everybody — or at least not every baby boomer.

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Senior Living Disruption Coming as Boomers Embrace Tech, Rely Less on Providers

Senior living is facing disruption on multiple fronts, but one trend in particular could be a game-changer: the increasing ability of older adults to remain independent and out of congregate housing until later in life.

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Millennials, Gen X and Even Boomers Will Ditch Banks for Amazon

According to a report from Novantas, 58% of potential switchers — those consumers who are looking to move to a new primary financial institution or would consider doing so — are open to alternate providers like Amazon, Facebook, Apple, or Google. That finding represents a startling 14-point increase over the 2017 survey.

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January 23rd, 2019

Paying off debt is a pressing issue for Gen X and younger boomers

While the majority of middle-class Americans in their 40s and 50s are saving for retirement, getting rid of debt is a more pressing concern.

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The market for tech products for aging baby boomers is expected to balloon to $20 billion by 2020. Here are some of the best

Our elders may be wise in years but they’re not always very tech savvy, as anyone who’s had to provide tech support to an uncle or grandparent can attest.

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Texas baby boomers carrying largest debt into retirement, according to report

Texas baby boomers might want to check on their 401K. They might not have enough squirreled away for retirement to cover their bills.

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Baby Boomers Are Finding More Reasons to Retire Later

Since the 1980s and 1990s, there have been substantial increases in the number of seniors staying in the labor force through previously regular retirement ages, according to Wellesley College researcher Courtney Coile. She calls this one of “the most significant labor market trends” in the United States.

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January 16th, 2019

How and Why Entrepreneurs Should Focus on Seniors in 2019

We see a lot of headlines about how our population is aging, but we don’t see what businesses are doing about it. By 2035, for the first time in American history, people aged 65 and older will outnumber those 18 and younger, and it’s time for entrepreneurs to take note.

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You can blame your baby boomer parents for spreading fake news

Millennials may bear the blame for making $15 avocado toast a thing and killing American cheese, but the proliferation of fake news? Nope, they can thank their boomer parents for that.

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Study Counts 50 Million US Retirees; Number To Grow 40 Percent By 2035

With baby boomers retiring by the thousands every week, while regulations and products change quickly, it can be hard to assess the ever-changing state of retirement in America.

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How To Use Life Insurance In Better Estate Planning

If your client or someone they care about is among America’s estimated 75 million baby boomers, there are a few financial facts and figures you should know.

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The Loneliest Generation: Americans, More Than Ever, Are Aging Alone

Danny Miner, a 66-year-old retired chemical plant supervisor, spends most days alone in his Tooele, Utah, apartment, with “Gunsmoke” reruns to keep him company and a phone that rarely rings.

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January 9th, 2019

Looking Through The Lens At Life After 55: Baby Boomers Not Done Learning

About a dozen older adults crowd around a picnic table painted like the Mexican flag.

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Older workers are driving job growth as boomers remain in workforce longer

Baby boomers should be hanging it up and kicking back.

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Baby boomer travel trends to expect in 2019

2018 saw a shift in how Boomers travel; to start, seniors are now far more interested in a homely stay in an Airbnb over a hotel. So the question on everyone’s mind is what will 2019 bring?

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The baby boomer generation is starting to retire – and no one is prepared

Baby Boomers (those born between 1946 and 1964) represent close to 75 million people in the United States today. They have been the largest generation for a very long time, with millennials just now set to outnumber them in 2019. The difference between these two groups is that one of them is just beginning their careers while the other is retiring or heading toward retirement.

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POLL: OLDER AMERICANS ARE REALLY WORRIED ABOUT HEALTH INSURANCE

A new national poll suggests that many people in their 50s and early 60s harbor serious worries about their health insurance status, now and in the future.

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