DIRECT >>> TO THE POINT

A Mother’s Love

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Sometimes you find someone and it is so clear that two of you belong together. Your heart feels love and it is like nothing you ever felt before. It is something entirely different. You look into the most beautiful eyes and you see your soul looking back at you. You can imagine your life will…

Calibrant wins Two 2019 Gold Hermes Creative Awards

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With over 6,000 global submissions, Calibrant wins Two 2019 Gold Hermes Creative Awards for the New Calibrant Website and Logo @CalibrantNYC www.calibrant.com.

Customer Experience Is The Next Competitive Battleground

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for every dollar spent, and the best customer service. Now all we hear about is providing the best “customer experience.” Did you know that 89% of consumers say they have switched business to a competitor…

Adrea Rubin Marketing Inc. is proud to announce the launch of its affiliate company, Calibrant Digital

Adrea Rubin Marketing Inc. is proud to announce the launch of its affiliate company, Calibrant Digital. Calibrant is an online marketing and consulting firm that will help its partners in regulated industries including insurance (life, health, property and casualty) and financial services redefine how they use digital. Calibrant creates customized digital experiences for consumers using deep…

Happy

I’m happy my Pawsome Mother chose me I’m happy about Pet Insurance I’m happy I’m still dancing with my pals I’m happy to have my own Band I’m happy it’s a holiday weekend at the beach

An Eye for Compassion

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Three months ago, my life changed in an instant. Literally with a blink of my eyes, I experienced the most frightening episode I could imagine. As my husband drove to our weekend home, images in the distance all became distorted. I felt like was in a 3D Fast and Furious movie. When I looked in…

Best Friend Insurance

Last week was National Best Friends day. In April, it was National Pet Day. Both “holidays” made me sentimental for the dogs I have had in my life. For many people, their pet is their best friend. There have been many studies on how a pet can be a positive influence on the health of…

Meet the New Insurance Agents – Alexa and Siri

This holiday season, Amazon sold an estimated 4 million Echo devices. Google Home devices were sold out at retail outlets. Worldwide, there are over 1 Billion active iPhone devices. Each of these products has voice interface activity capabilities. This new technology and its evolving uses are changing how we interact with our devices, retailers and…

To Print or Not to Print? That is the Question

Since Tiffany & Co first printed their Blue Book, back in 1895, and said to be the first catalog printed, mailers have been vying for mailbox space and consumers dollars. Yet, is direct mail print is dead? Do we really need to be spending our dollars on printing catalogs, envelopes, requests for donations? To print…

New Year in New York

My name is Oscar. I want to tell you a “tail” about the power of social media. It is a “pawsome” story about my “humom’s” great idea to create a twitter community for animals. My 3 best dog friends, LJ Doodle, Toby and Hiru and I became friends through twitter 2 years ago. We spend…