DIRECT >>> TO THE POINT

Pet Insurance: the Doctor Will See You Now – Part 2

My name is Oscar. I have written a blog about Pet Insurance in the past. To read it click here… I recently got a new job. Unlike my human parents, I am not guaranteed health insurance by my employer. I need to maintain my good health and sparkling white teeth. There is also no disability…

Defining omni-channel marketing in the affinity marketing space.

To create the customer journey we must use consumer data to build and insure how the customer will act at each stage of his insurance life cycle. Insurance marketers are still in The early stages of understanding the internet and all that it means. We need to be positioned with innovative products, distribution methods, partnerships, and…

To tell the truth

By the age of four, 90% of children have grasped the concept of lying and 76% of adults said it’s ok to “lie” sometimes. When you received a warranty card with request for self reported data had you lied about your age or income? How much your home is worth? They say 20% of us…

Retail Banking, Online Banking and Credit Card Banking – Oh My!

If you are not aware from my prior postings, I am a Boomer who has recently become an Empty-nester. I have been sharing with you my journey from becoming an Empty-nester by strongly suggesting my millennial sons begin their own life journey. I have downsized my home, upgraded and adjusted our insurance coverage, and now…

Insurance Marketing to Goldfish

A goldfish has an attention span of 8 seconds. That is why they are content to keep swimming around and around in their little bowls. By the time they complete a few laps they have forgotten what they have already seen. The couch, chair and picture on the wall look brand new 10,800 times each…

What does Amazon Prime and the Pied Piper have in common?

TEST, EXAMINE, DETERMINE Defined simply as the act of subjecting to an experimental test in order to determine how well something works. Historically we tend to be followers, sheep, once one goes, the flock will follow. In testing non vertical markets, this follower mentality holds true and we need to challenge the conventional wisdom of…

Off the Blimp and into the Dog House

My name is Oscar. I am a self-appointed spokesperson for dogs and animals of all kinds. This is an open letter to MetLife who may retire my pal Snoopy to his dog house. I asked myself why, when my beagle friend has been a part of the insurer’s brand since 1985 and may now be…

Enabling the Disabled – Income Insurance Protection for the Future

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May is Disability Awareness Month. As this year’s campaign concludes, it is important that carriers and insurance agents continue to educate consumers about this product year round. No matter what your chosen job or occupation is, everyone is concerned about their financial stability if they no longer were collecting an income. Financial advisors often talk…

Not your Grandmother’s Medicare…But still your Grandfather’s Agent

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Adrea and I recently attended a conference for Medicare Supplement. As we looked around the meeting rooms during the sessions for Agents only, it was obvious that the Agents selling this product closely resembled the eligible population. These agents looked like the text book definition of an insurance agent. They were definitely the kind of…

I Do, I Don’t Beta Testing Love

In today’s on demand economy, consumers are used to subscription based or per-use models. This holds especially true for millennials. The way this generation interacts with the world and each other is different than any generation before. This includes dating, relationships and marriage. The process of building romantic relationships has become technology driven, through online…