UNFILTERED

I Do, I Don’t Beta Testing Love

In today’s on demand economy, consumers are used to subscription based or per-use models. This holds especially true for millennials. The way this generation interacts with the world and each other is different than any generation before. This includes dating, relationships and marriage. The process of building romantic relationships has become technology driven, through online…

Insurance Bait and Switch

There has been negative publicity for life insurance carriers lately, and it may impact the way consumers view and interact with agents and carriers. In 2014, life insurance ownership was at an all time low. According to MIB Life Index, policy applications have seen an average increase of 5% year over year in the last…

Woman Power – From Madam Curie to Jennifer Lawrence

I never heard of International Women’s Day on March 8th until this week. My Twitter feed was filled with tweets on this subject, all of which I read. The content helped solidify my beliefs about women in the workforce. International Women’s Day was established in 1908 when there was opposition, unrest and inequality causing women…

Affordable Healthcare Act – Affordable For Whom?

Open enrollment for healthcare has ended as of January 31st with nearly 13 million people enrolled. It is time for a gut check. As my friends and family share their experiences with obtaining healthcare, I have come to the conclusion that affordable healthcare is not so affordable for all. The ACA is a blessing for…

Drivers to Change in Auto Insurance

As a resident of NYC, I do not own a car, or carry personal auto insurance. When I am at an airport and rent a car, I always take full coverage. The customer service rep is always surprised that I purchase all of the insurance coverage. While a personal auto policy would cover some of…

From Flop to Mop – How an Entrepreneur Cleaned Up

I am an avid movie goer. Many of the movies I see strike a familiar chord within me, but none of them have ever compelled me to write a blog and share my own experiences until “Joy.” Joy is a true modern day Cinderella story about one entrepreneur’s conflict ridden rise to success. The story…

An Empty-nester’s road to downsizing: From Home Insurance to Renters Insurance

We are empty-nesters, now what? As we wait for our new, but much smaller home to be built we have moved into a small two-bedroom apartment. Talk about downsizing, from 3,000 square feet to 1,000 square feet is a lot of space to lose but so worth it. Clean up is easy and there is…

You don’t know data!

The ‘90’s! Trolls, big hair, Teletubbies, boy bands, Ferbies, The Spice Girls and the Rachel haircut. All fads we do not want to see coming back!! In 1994 when I started my career in direct marketing as a “list broker”, other trends included: the utilization of email was for the most part non existent (except…

A Reformed Social Media Grinch

When social media first started, I was a “Social Media Grinch”. I couldn’t relate to Facebook and people taking endless selfies and pictures of their food. How could I ever say anything on Twitter in 140 characters? Brevity is not exactly my strong suit. As a marketer, I knew I had to embrace social media…

Insurance Blasphemy!

Type in “insurance quote” into any web browser and you will get over 225,000,000 results in 0.41 seconds (thanks, Google). Between auto, health, Medicare, life, dental, disability and other products, consumers can research or purchase all of their insurance coverage within minutes. The number of carriers and quote aggregators vying for a single lead is…