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Insurance Marketing to Goldfish

A goldfish has an attention span of 8 seconds. That is why they are content to keep swimming around and around in their little bowls. By the time they complete a few laps they have forgotten what they have already seen. The couch, chair and picture on the wall look brand new 10,800 times each…

What does Amazon Prime and the Pied Piper have in common?

TEST, EXAMINE, DETERMINE Defined simply as the act of subjecting to an experimental test in order to determine how well something works. Historically we tend to be followers, sheep, once one goes, the flock will follow. In testing non vertical markets, this follower mentality holds true and we need to challenge the conventional wisdom of…

Enabling the Disabled – Income Insurance Protection for the Future

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May is Disability Awareness Month. As this year’s campaign concludes, it is important that carriers and insurance agents continue to educate consumers about this product year round. No matter what your chosen job or occupation is, everyone is concerned about their financial stability if they no longer were collecting an income. Financial advisors often talk…

Not your Grandmother’s Medicare…But still your Grandfather’s Agent

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Adrea and I recently attended a conference for Medicare Supplement. As we looked around the meeting rooms during the sessions for Agents only, it was obvious that the Agents selling this product closely resembled the eligible population. These agents looked like the text book definition of an insurance agent. They were definitely the kind of…

I Do, I Don’t Beta Testing Love

In today’s on demand economy, consumers are used to subscription based or per-use models. This holds especially true for millennials. The way this generation interacts with the world and each other is different than any generation before. This includes dating, relationships and marriage. The process of building romantic relationships has become technology driven, through online…

Insurance Bait and Switch

There has been negative publicity for life insurance carriers lately, and it may impact the way consumers view and interact with agents and carriers. In 2014, life insurance ownership was at an all time low. According to MIB Life Index, policy applications have seen an average increase of 5% year over year in the last…

Woman Power – From Madam Curie to Jennifer Lawrence

I never heard of International Women’s Day on March 8th until this week. My Twitter feed was filled with tweets on this subject, all of which I read. The content helped solidify my beliefs about women in the workforce. International Women’s Day was established in 1908 when there was opposition, unrest and inequality causing women…

Affordable Healthcare Act – Affordable For Whom?

Open enrollment for healthcare has ended as of January 31st with nearly 13 million people enrolled. It is time for a gut check. As my friends and family share their experiences with obtaining healthcare, I have come to the conclusion that affordable healthcare is not so affordable for all. The ACA is a blessing for…

Drivers to Change in Auto Insurance

As a resident of NYC, I do not own a car, or carry personal auto insurance. When I am at an airport and rent a car, I always take full coverage. The customer service rep is always surprised that I purchase all of the insurance coverage. While a personal auto policy would cover some of…

From Flop to Mop – How an Entrepreneur Cleaned Up

I am an avid movie goer. Many of the movies I see strike a familiar chord within me, but none of them have ever compelled me to write a blog and share my own experiences until “Joy.” Joy is a true modern day Cinderella story about one entrepreneur’s conflict ridden rise to success. The story…