UNFILTERED

An Empty-nester’s road to downsizing: From Home Insurance to Renters Insurance

We are empty-nesters, now what? As we wait for our new, but much smaller home to be built we have moved into a small two-bedroom apartment. Talk about downsizing, from 3,000 square feet to 1,000 square feet is a lot of space to lose but so worth it. Clean up is easy and there is…

You don’t know data!

The ‘90’s! Trolls, big hair, Teletubbies, boy bands, Ferbies, The Spice Girls and the Rachel haircut. All fads we do not want to see coming back!! In 1994 when I started my career in direct marketing as a “list broker”, other trends included: the utilization of email was for the most part non existent (except…

A Reformed Social Media Grinch

When social media first started, I was a “Social Media Grinch”. I couldn’t relate to Facebook and people taking endless selfies and pictures of their food. How could I ever say anything on Twitter in 140 characters? Brevity is not exactly my strong suit. As a marketer, I knew I had to embrace social media…

Insurance Blasphemy!

Type in “insurance quote” into any web browser and you will get over 225,000,000 results in 0.41 seconds (thanks, Google). Between auto, health, Medicare, life, dental, disability and other products, consumers can research or purchase all of their insurance coverage within minutes. The number of carriers and quote aggregators vying for a single lead is…

Reflections of An Accidental Marketer

I am a Board Trustee for the nonprofit organization Marketing EDGE. Their mission is to Educate, Develop, Grow and Employ college students in the field of marketing. Recently, I attended a Career Forum with over 400 college students who wanted to network with academics and professionals in the marketing industry. As I looked around the…

Telemedicine: Insurance Companies Wants Us to Dial Up Care

I have a friend who is a nurse and she always shares with me her love for her job and her patients. I found it fascinating that she cared for them while working from home or working from her office via the telephone. This was my first introduction to Telemedicine. I have to confess that…

I am an Empty-Nester and a Trigger Too!

We moved my youngest son into his new apartment. It was bitter sweet. It is a rite of passage. He is growing up and coming into his own. He is officially grown up and we are officially empty-nesters. As we purchased new furniture, house wares and some basic apartment essentials we realized how exciting but…

Chip and dip – Oops! I meant Chip and Pin Technology

Back in 2012, I had the opportunity to sit in on a webinar hosted by American Banker called “The End of the Magstripe? The State of EMV SMARTCARDS in the U.S.”.  Due to the rise in credit card fraud in the U.S., the webinar discussed in great detail the EMV Smartcard technology widely used in…

What Women Want in Life (Insurance)

Even with the heat wave that has hit New York this week, it feels like summer is coming to a close. With the Labor Day holiday just around the corner, I am looking forward to the next season. With the start of fall, I use that as my trigger to review my finances. I want…

Come over to the Dark Side of Chat

I am addicted to social media. I am on Facebook every day. I have two Twitter accounts, a LinkedIn account and I simply adore Pinterest. I have also tried Instagram, Snapchat, Google+ and other social media platforms. I have been on social media for about 8 years. I have met some of the nicest people…