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Reflections of An Accidental Marketer

I am a Board Trustee for the nonprofit organization Marketing EDGE. Their mission is to Educate, Develop, Grow and Employ college students in the field of marketing. Recently, I attended a Career Forum with over 400 college students who wanted to network with academics and professionals in the marketing industry. As I looked around the…

Telemedicine: Insurance Companies Wants Us to Dial Up Care

I have a friend who is a nurse and she always shares with me her love for her job and her patients. I found it fascinating that she cared for them while working from home or working from her office via the telephone. This was my first introduction to Telemedicine. I have to confess that…

I am an Empty-Nester and a Trigger Too!

We moved my youngest son into his new apartment. It was bitter sweet. It is a rite of passage. He is growing up and coming into his own. He is officially grown up and we are officially empty-nesters. As we purchased new furniture, house wares and some basic apartment essentials we realized how exciting but…

Chip and dip – Oops! I meant Chip and Pin Technology

Back in 2012, I had the opportunity to sit in on a webinar hosted by American Banker called “The End of the Magstripe? The State of EMV SMARTCARDS in the U.S.”.  Due to the rise in credit card fraud in the U.S., the webinar discussed in great detail the EMV Smartcard technology widely used in…

What Women Want in Life (Insurance)

Even with the heat wave that has hit New York this week, it feels like summer is coming to a close. With the Labor Day holiday just around the corner, I am looking forward to the next season. With the start of fall, I use that as my trigger to review my finances. I want…

Come over to the Dark Side of Chat

I am addicted to social media. I am on Facebook every day. I have two Twitter accounts, a LinkedIn account and I simply adore Pinterest. I have also tried Instagram, Snapchat, Google+ and other social media platforms. I have been on social media for about 8 years. I have met some of the nicest people…

Ode to A Client

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The year was 1990. Two life changing events occurred at the same time. The code for the Worldwide Web was finished and I opened my own business. I had left a firm where I was a shareholder and the only female on the Executive Board. I had developed a significant client base in Financial Services….

Boomer Perspective: Retirement Savings for Us Boomers and for Our Millennial Son

My retirement: Sitting on my porch sipping lemonade watching folks head off to work or jet setting to a resort of my choice. Ah! What a life, what a dream! Now that I am almost an empty-nester it is time to kick my retirement savings plan up a notch. We are downsizing our home, kicking…

In Celebration of 25 Years – #ARM25

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If you follow Adrea Rubin Marketing on Twitter (@adrearubin) or Facebook (Adrea Rubin Marketing), you have noticed a specific hashtag at the beginning of every post. The hashtag, #ARM25, signifies a special occasion for Adrea Rubin Marketing. This fall, we are proud to celebrate our 25th Anniversary. Over the next few months, and into the…

What’s in a Name?

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I wish my parents would have consulted an onomastician when they chose my name. They would have learned the meaning and history of the name Adrea with its Latin origin from the Adriatic Sea. Maybe they would have been advised to choose something simple like Mary. What is the first gift we are given after…