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Boomer Perspective: Long Term Care Insurance – The ‘Use it’ or ‘Lose it’ Insurance

As a young boomer on the verge of becoming an empty-nester, I have begun to focus my attention and efforts towards aging. I am not focused on growing old but I am concerned who will take care of me in my elderly years. After caring for myself for over 30 years, the possibility of being…

Marketing to Millennials: Be prepared to be voted off the Island

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It is hard for any of us to face harsh reality. I realize that I will never be one of the 80 million Millennials who control more than 1.3 trillion of direct spending power. I wish I was born between 1977 and 2000. There are days I act like a Millennial when I am predictably…

Sunscreen and other Summertime Activity Protection

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The end of May is approaching, and with the Memorial Day holiday this weekend, so is the beginning of summer. The start of summer brings specific summer accidents. These accidents include grilling, fireworks, camping, bike riding, swimming and water-related activities, and gardening / lawn care. In addition to this month being the unofficial start of…

A Millennial’s Road to Adrea Rubin Marketing and the Ever-feared Job Search – Part 1

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It was May 2014.  I had finally completed all my education.  Elementary school was behind me.  High school was a distant memory.  Undergraduate school was the past. Now, finally, graduate school was over and done with.  Needless to say, I had spent the majority of my 25 years in school.  I loved school, learning and…

Boomer Perspective: My Millennial son’s Almost Failure to Launch

Thank you for following the stories about a Boomer’s millennial son’s journey to adulthood. My son was hired for his first real job immediately after finishing school. It had great benefits. My husband and I sat him down to begin teaching him basic personal finances. We taught him the essentials like how to create a…

Leaving on a Jet Plane

In the past two weeks, I have been on six different planes. Thankfully, my flights have been non-eventful. In the same time that I have been in the air, there have been a few reports of disgruntled passengers lashing out against their seatmates. Traveling is stressful, whether it is for business or pleasure. With the…

Baby Boomer Personal Story: Medicare and Medicare Supplemental Insurance

I have worked at a direct response agency for the past 15 years where the core expertise is insurance and financial services. I have worked on marketing campaigns that have targeted successfully the audience for Medicare Supplement and other senior health insurance. I had no idea what people did about insurance once they retired but…

Hold On! How Insurance Carriers Waste Time and Money

Insurance carriers and financial services companies are using more mobile advertising. According to my devices, I am a pregnant woman who is in need of Medicare supplement insurance and have multiple pets. Aside from the ads served to me, mobile advertising is reaching the uninsured or potential switchers in the marketplace. This is great news…

In Memory of a Direct Marketing Legend A Tribute to Bob Delay

On February 14th, Robert Delay, my mentor and former President of the DMA, passed away at age 96. His passing made me reflect on my career and how my memories of him will be forever intertwined with me. When Bob and I first met, I was a broken-hearted young woman adrift in the sea of…

Insuring the Future of Insurance

As we age, most people look to the years ending in “0” and “5” as milestone birthdays. With each half decade, people take stock of where they are and what their future holds. With 2015 now underway, people are looking to see how we have changed in this decade, and what the year 2020 will…