DIRECT >>> TO THE POINT

Millennials and ‘Dealing’ with Debt (a topic we Boomers know all too well…)

Thank you for continuing with my husband and me on my Millennial son’s financial education journey! As Boomers (and Gen Y parents), we have lots to share regarding debt. According to a recent study by Wells Fargo, 42% of Millennials say their top concern is the amount of debt they carry. We are attempting to…

Underbanked and Overlooked

The Thanksgiving holiday is my favorite holiday of the year. Not only do I look forward to the actual holiday itself with family gathering and the turkey dinner, I love the deals and sales the stores offer to kick off the holiday season. This year, my email inbox was inundated with offers before Thursday, and…

Financial Services for the Underserved – Part 2: Defining ‘Underserved’

This three-part series will discuss the underserved, a population of Americans whose financial needs are not entirely being met by mainstream financial services’ institutions- In part one, I referred to a USPS report released in early 2014 (1). In a bid to grow its revenue, the USPS determined that it was well-positioned to ‘provide non-bank…

Thanksgiving Inspiration from a Homeless Teen

There is a time for each of us when we look back and reflect on the roads we traveled on our life’s journey. Some of us spend our lives looking in the rear view mirror with regret. We wonder what would have happened “if”. Do the words we wrote in our high school and college…

Millennials and Credit: Avoiding Baby-Boomer Missteps and Miscues

(part of an ongoing series from Sabrina Anthony, Director of Online Media and mother of a Millennial) In my previous posts, I have discussed how my husband and I are financially educating my son, a freshly-minted, new-to-the-workforce Millennial. I expected the journey to be filled with ups and downs: so goes life. Well, my millennial…

White Papers or White Noise?

In today’s world of instant information, it is easy to sound like an expert on any subject matter. Companies create or commission studies and publish white papers so that the information can be shared. Quoting a LIMRA study or ACA enrollment figures does not qualify a company as knowledgeable in insurance. As a marketer, it…

Financial Services for the Underserved – Part 1: The Challenge

This three-part series will discuss the underserved, a population of Americans whose financial needs are not entirely being met by mainstream financial services institutions- Earlier this year, NPR posted an article (1) about the US Postal Service, which, in the absence of growing mail volumes and associated revenues, is exploring new revenue channels. According to…

Millennial Banking: Sharing Lessons We Boomers Have Learned

They say that we Baby Boomers have spoiled the Millennials. That Millennials are not equipped to deal with today’s economy. That Baby Boomers have not set a good example with all our debt and lack of savings. If we Boomers have learned nothing else during the recession, we should be saving aggressively for our rainy…

A Walk Down Memory Lane to End Alzheimer’s

When I was a young girl, my grandmother agreed to raise money for Cerebral Palsy. There was no affinity or anyone in our family who was affected by this awful disease. With me in tow, we rang doorbells in the privileged community of Lawrence, New York, where I grew up. Every home we asked for…

Omnichannel: what technologies do you need to make it work?

We must use consumer data to build and predict how the customer will act at each stage of his/her insurance life cycle during the customer journey.  Insurance marketers are still in the early stages of understanding the Internet and all that it means. We need to be positioned with innovative products, distribution methods, partnerships, and omnichannel…