DIRECT >>> TO THE POINT

How do you get started on the path to establishing ROI?

To create the customer journey we must use consumer data to build and insure how the customer will act at each stage of his insurance life cycle. Insurance marketers are still in The early stages of understanding the internet and all that it means. We need to be positioned with innovative products, distribution methods, partnerships, and…

What metrics should be used for establishing ROI?

To create the customer journey we must use consumer data to build and insure how the customer will act at each stage of his insurance life cycle. Insurance marketers are still in The early stages of understanding the internet and all that it means. We need to be positioned with innovative products, distribution methods, partnerships, and…

What is required, outside of technologies, to make omni-channel marketing a success?

To create the customer journey we must use consumer data to build and insure how the customer will act at each stage of his insurance life cycle. Insurance marketers are still in The early stages of understanding the internet and all that it means. We need to be positioned with innovative products, distribution methods, partnerships, and…

Like Pizza, Multichannel Marketing (done correctly) is the Combination of Perfect Ingredients

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This past Friday, ARM held its annual Summer outing: a fun-filled afternoon learning how to make and bake the perfect pizza at Pizza a Casa in New York City (#pizzaschool). We learned how all of the unique ingredients work together, just like the ARM team executing a successful multichannel marketing campaign.  The right balance of flavor, texture,…

Love Means Having to Say You Are Sorry

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The year was 1970, and Ryan O’Neal, as Oliver Barrett, lost the love of his life to cancer in the movie Love Story.  I was also madly in love, and he was sitting next to me in the dark theater.  I couldn’t imagine my life without him.  Through my tears, the message of the movie…

Twitterverse: ARM has a new logo and icon

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Hello Twitter followers, friends and fans of Adrea Rubin Marketing (ARM):   We’d like to let you know we’ve changed our Logo and Identity to better reflect our the nature of our business, its focus and our specialties. We have been busy implementing this new Identity system, and we are happy to announce we have…

The Changing Face of Marketing

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None of us can predict the future. There is no clairvoyant or futurist who could have prepared us for the Changing Face of MarketingSM. I have been a direct marketer for my entire career. I have not experienced the number or speed of changes in the way companies market as we have seen in the…

From Adrea, Words from our Founder

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As the founder and CEO of Adrea Rubin Marketing and Media, I am excited to announce our fully redesigned website and brand identity.  It offers in-depth information about our services and our point of view on how to engage and acquire today’s new consumer. Throughout the process of development, all of us at ARM have taken significant…

How Influential Are Celebrities in Advertising?

As it turns out, Celebrities are not particularly influential (and in fact underperform) from an advertising perspective. Just 1 in 10 respondents claim to engage with ads due to a celebrity endorsement….. Read the original article at Marketing Charts

Happy Holidays – from Santa (and Adrea Rubin)

I have never written a blog before because where I live I am very busy making toys year round. This has been a difficult year for me and all my elves. We have watched the world experience much sadness and destruction, from Hurricane Sandy and senseless shootings of innocent children.  It is my chance to…