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Gift Wrapping Insurance for the Holidays

Each year, it seems as if the holiday shopping season starts earlier and earlier.  While I do not want to rush into the holidays, I must admit I am ready to start taking advantage of all the great sales.  As I finish off my slice of pumpkin pie, I am getting myself mentally ready to…

Staying Afloat After the Storm

The fall is always a busy travel season for me.  I returned from my trip to Greece and Turkey exhilarated.  I was looking forward to attending the DMA Annual Conference in Las Vegas the next week.  At the conference, the firm unveiled a new booth and announced new products and services.  In addition, I spoke on what makes the…

The Universal Language of Customer Service

I have recently returned from vacation in Greece and #istanbul, #turkey.   Traveling to Europe and Asia, where the local time is 8 hours ahead of New York, I had a chance to take a break from the business demands of direct marketing and lead generation. In addition to taking a break from work, I wanted…

Fifth Avenue vs. Main Street Underbanked

UPDATE, 11/20/14: My associate Sabrina Anthony wrote a blog about her millennial son and credit.  With Black Friday and the holiday shopping season upon us, remember the words of Ben Franklin: ‘Rather go to bed without dinner than to rise in debt.” My childhood was spent in a town where Main Street was the place…

The Tooth Fairy and the Unbanked

There is a time when each of us begins our relationship with #money.  For some, the relationship begins with the tooth fairy when she leaves us a dollar under our pillows.  For me, it was when my grandfather would fill his pockets with change before he came home each night.  I would eagerly await his…

Marketing by Numbers

We are a data-driven industry which is defined by numbers.  As direct marketers, every test, campaign and product is measurable.  My interest used to be solely focused on the number of unique, new data files that were available to create potential new customers for clients and prospects.  Today my numbers include open rates, click-through rates,…

Talk to the Hand (Raisers)

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With the recent passing of Elizabeth Taylor, and all of the focus on her famous jewelry, I find myself thinking about hands.  I remember visiting Grauman’s Chinese Theatre at a young age and being so impressed by all the famous celebrity hand prints.  The romantic in me is thinking about how Elizabeth found the one…

The Year We Stopped Talking

I have always been a social person and enjoy conversations with friends, business colleagues, and family. As a young adult and trying to find my place in the world, I was told by my wise grandmother to do what I do best: go out and talk to people – the rest will come. She reminded…

You Can Have Your Cake And Eat It Too

I want to share with you the best one-to-one marketing campaign I have personally experienced. Every year on my birthday, I visit my money in either Atlantic City or Las Vegas. I am a bored quarter slot machine player who is unable to pick a number at roulette on her way to lose at the black jack table by…

Adrea Rubin Introduces New Look and New Blog – To The Point

“The primary focus of any company should be to evolve, adapt and listen to its customers in order to steadily grow.  We’re excited to continue to differentiate our company and meet  those needs, and to provide marketers with traditional and unconventional solutions.” This has been an extraordinary journey for my company over the years. As you can see, our…