October 14th, 2020

This Medicare open enrollment season more seniors are expected to seek online help. Insurers say they’re ready

Open enrollment season for Medicare enrollees can sometimes be overwhelming because of the wide variety of choices. The average senior will have 47 different health plans to choose from for 2021, according to the Trump administration, up 20% from last year. In most years, the majority of seniors turn to independent brokers and insurance agents for help trying to figure out which plan will work best for them. 

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Survey measures baby boomer COVID-19 travel sentiment

Hesitation is permeating the travel landscape for travelers 55 and older, according to the Baby Boomer Post COVID-19 Travel Survey, which was produced by life insurance specialist Coventry Direct. The survey, which polled baby boomers across the U.S. in August, found that 71% of respondents “feel either hesitant or very hesitant about getting on a plane in 2020.” It also found that 77% of boomer women are “either hesitant or very hesitant” about travel in 2020 compared to 68% of their male counterparts.

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Millennials Control Just 4.2 Percent of US Wealth, 4 Times Poorer Than Baby Boomers Were At Age 34

Baby Boomers, people born between 1946 and 1964, currently control ten times more wealth than millennials, whose 72 million workers make them the most represented group in the workforce. Although it’s not unusual for younger age groups to have less money than their elders, the average Baby Boomer working in 1989 during their early 30s had quadruple the wealth of what millennials have at that same age today.

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Pandemic Has Created Loneliness Epidemic, New Report Shows

The coronavirus pandemic is causing an epidemic of loneliness and social isolation among adults, carrying with it significant health and emotional risks, according to a new report from AARP Foundation and the United Health Foundation. The widespread impact of COVID-19 and social distancing measures used to prevent infection are intensifying existing feelings of loneliness, according to the survey, and, in some cases, the impact is more pronounced on older adults, particularly among women and those who are low income.

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The Pandemic Effect: A Social Isolation Report

The COVID-19 pandemic has spurred a rise in social isolation and loneliness*, reaching epidemic proportions. Two-thirds of U.S. adults report experiencing social isolation and more than half (66%) agree that the COVID-19 pandemic has caused their anxiety level to increase, yet many are not turning to anyone for help.

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October 7th, 2020

Nearly 67% of Early Retirees Save Before Age 40 – MoneyRates Survey

Results from a new MoneyRates.com survey make one financial concept abundantly clear: saving early in one’s career is crucial to having the option to retire early. “Looking at what has worked for people who retired early, getting an early start on savings seems to be a key factor,” says Richard Barrington, MoneyRates’ senior financial analyst. “Those who are still working after reaching age 65 are much less likely to have started saving for retirement in their 20s and 30s than those who were able to retire before age 65.”

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Boomers are leading the decline in travel and entertainment spending, credit card data shows

It’s been a bad year for travel and entertainment spending as the coronavirus has kept concertgoers home and has canceled vacation plans. That falloff is particularly pronounced among baby boomers. Travel and entertainment spending was down by 56 percent for Chase credit card holders born in 1964 or earlier, based on data through Sept. 26.

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Retiring Early And Securely In A Crisis-Stricken World

The COVID-19 pandemic is transforming our economy, the workplace and plans for the future for many people, particularly those in their late 50s and 60s. Many who expected to work longer are now contemplating retirement as changing work requirements, concerns about their health and business closures take a toll. COVID-19 already fueled a surge in early retirements this spring. Researchers found that 60% of people who stopped working said they had retired. While many of them were over 65, nearly half were younger.

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Nearly half of Baby Boomers eye up lifetime gifting to support younger generations

The figures, collected by YouGov for Quilter, show that 48 per cent of Baby Boomers say they could afford to give money to family members before they die. Less than a third (29 per cent) ruled it out, and 26 per cent say they are unsure. Despite the large number of people that estimate they can afford to pass some of their savings and assets to family members, government statistics suggest only between 31-39 per cent of people age 50-69 have ever given a financial gift. 

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Elderly and Homeless: America’s Next Housing Crisis

Over the next decade, the number of elderly homeless Americans is projected to triple — and that was before Covid-19 hit. They are known as “the wealthiest generation,” a moniker that reveals only a partial truth about baby boomers. While the first half of the boom generation entered adulthood riding the winds of economic prosperity, those who were born during the second half, between 1955 and 1964, faced entirely different circumstances as they came of age.

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Unemployment Rate for Older Adults Dips Slightly in September

America’s employers added 661,000 jobs in September, the third straight month of slower hiring and evidence from the final jobs report before the presidential election that the economic recovery has weakened. With September’s hiring gain, the economy has recovered only slightly more than half the 22 million jobs that were wiped out by the viral pandemic. 

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OneClick.chat Forms Coalition to Address Loneliness in Seniors Ahead of the Holiday Season

OneClick.chat, an innovative video chat and social engagement platform tailored to seniors, announced the launch of The Loneliness Awareness Month Coalition, composed of six leading community-building organizations, to address the worsening loneliness epidemic among senior citizens. The coronavirus pandemic has placed an extraordinary toll on older adults, who are at the greatest risk of infection from close contact with people who have COVID-19, including family members. For this reason, many senior citizens have remained in isolation and are experiencing worsening social isolation, which puts them at risk for dementia and other serious medical conditions.

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September 30th, 2020

Most Boomers Plan to Do Bulk of Holiday Shopping Online

Seven in 10 boomers say they will do the lion’s share of their shopping online this holiday season, a significant increase from 2019, according to a new survey by CreditCards.com. The shift among boomers tracks across age groups, with fairly similar numbers of millennials and Generation Xers expecting to use e-commerce for most of their seasonal buying. Convenience was the top reason respondents gave for shopping online, but more than half said avoiding other people amid the coronavirus pandemic is also a factor.

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The new retirement living: More baby boomers shun housing mega-developments

Where to live in one’s golden years is one of the most significant decisions a new retiree has to make, and the traditional notion of retirement is changing. The old formula of cookie-cutter retirement communities is being challenged by the rise of customizable living arrangements.

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‘Thanks a lot, COVID!’ Bummed-out boomers feel cheated out of retirement years

“The pandemic has brought about a lot of disappointment and changes. Many boomers may feel cheated as expectations for these years and retirement have been upended,” says Caroline Atterton, lead therapist for the senior intensive outpatient program at San Diego’s Sharp Mesa Vista Hospital. “Because the time ahead is limited, there may be a sense of urgency about the need ‘to get on with it’ and do those things that the pre-retirement years made it difficult to do. COVID-19 forces them into a sedentary lifestyle that contradicts those plans.”

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Loyalty: Gen Z, Gen X, Millennial, Baby Boomer Habits Change As Pandemic Continues

While discounts, free samples, and offers continue to be the main drivers of loyalty programs, consumer perspectives on preferred ways to earn rewards have shifted slightly as a result of COVID-19.

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10 Baby Boomer Marketing Strategies That Drive Leads (+ Examples)

The type of products and services you offer should dictate which generations you market to. For example, if you sell extreme sports products, your target audience is going to be millennials. However, if you sell something related to retirement or an offering that would appeal to older adults, you’ll definitely want to include baby boomers in your marketing plan.

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Consumers Expect To Shop More Online After COVID-19: Study

Consumers have changed their buying habits forever in response to COVID-19, according to the third annual Selligent Global Connected Consumer Index. Of the 5,000 individuals polled worldwide, 29% expect to shop more online than in person in the future. Another 35% will stick with both, and 36% give a flat-out no to the question about moving online. 

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September 23rd, 2020

Report: Americans Near Retirement Age Have the Most Credit Card Debt

Credit card debt is never a good idea. When you’re young, though, it’s a lot easier to rebound from financial mistakes. As we get older, it can be harder to recover from financial hiccups. For example, let’s say you’re in your 40s or 50s and carry a massive credit card balance. Instead of saving for retirement, your disposable income will go toward paying down that debt and paying interest fees. By the time you hit your 60s, you might not have much to show for the money you earned. Unfortunately, the highest level of credit card debt belongs to consumers in their 50s, and these balances pose a significant threat to their retirement.

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Too Many Baby Boomers Are Neglecting To Plan For Retirement

Around 30 percent of Baby Boomers who are nearing or just starting retirement haven’t done any financial planning in the past two years for this often financially challenging period of life, according to a survey by the National Association of Personal Financial Advisors (NAPFA).

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Baby boomers delaying retirement because of COVID pandemic

The coronavirus pandemic has spared very few in its impact in 2020. One in four baby boomers say they are delaying retirement due to the uncertainty surrounding their investment portfolio.  Entering their final stage of life without a solid financial plan is unnerving for those nearing retirement. 

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BABY BOOMERS MORE COMFORTABLE RETURNING TO OFFICE THAN MILLENNIALS AS COVID-19 LINGERS

In an astonishing revelation, baby boomers feel safer going back to their offices than millennials even as COVID-19 continues to spread, according to a new Clutch survey. Some 59% of employees over 55 would feel safe returning to their office, compared with 53% of workers both age 35-55 and under 35. The finding is thought-provoking as news reports have suggested that boomers are among the groups most likely to face problems from the coronavirus pandemic.

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More Workers Turn to Freelancing Full-Time During the Pandemic

As the coronavirus pandemic caused widespread unemployment and layoffs this year, more people turned to full-time freelance work as a way to earn, according to a new survey. Even before unemployment soared this year, interest in freelance work was growing because of the flexible hours and work-from-home opportunities it provides. 1 in 4 boomers did at least some freelance work in 2020.

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September 16th, 2020

Who is handling the pandemic best emotionally? Boomers and other retirees.

The emotional toll of the coronavirus pandemic is steep for most everyone, but it turns out that one group is handling it better than the rest: retirees. That might seem counterintuitive, since the virus is more dangerous for older people, but studies looking at mental health in the pandemic show that retirees who live at home are free from two of the stressors that are squeezing their younger counterparts — job security and parenting children as they navigate at-home learning and isolation.

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Baby Boomer-owned small businesses can help resuscitate urban economies

Boomer-owned businesses drive local economies, representing at least 40 percent of a city’s economy. And in absolute numbers, they represent 50 percent of privately held businesses in the U.S. The 3.5 million Boomer-owned/operated businesses in the U.S. employ an estimated 72 million full-time workers and are valued between $13-15 trillion. That is a figure five times greater than the market value of Amazon, Apple and Google combined.

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The Top 10 Reasons Baby Boomers Are in Debt

As baby boomers prepare for — or are already in — retirement, the issue of debt becomes increasingly important. Indeed, those born roughly between 1946 and 1964 are planning to work to older ages than the generations before them, and they’re less likely to have a backup plan if forced to take retirement earlier than expected, according to the Transamerica Institute’s recent report “Retirement Security Amid COVID-19.”

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Fewer Boomers Driving Daily During Pandemic

The COVID-19 pandemic has put the brakes on daily road trips for many boomers, according to a new survey that found about half as many older Americans now are using their cars daily compared with before the coronavirus outbreak. Most don’t anticipate a quick return to their old road habits.

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The Generation Gap: Giving Trends of Boomers, Millennials & Beyond

Millennials vs. Baby Boomers. The conflict seems to be part of every news headline these days. No doubt you see a difference in how each generation gives to your institution as well. It’s true that Millennials are more likely to give online, and Baby Boomers and seniors are more likely to give through direct mail. In many ways, technology has created a deeper dividing line between generations.

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Insurtech And Health Tech Have A Growing Market: Silver Tech

When we think of Medicare-eligible seniors, tech-savvy isn’t the first term that comes to mind — but maybe it should be. Today’s seniors own smartphones, smart TVs and tablets; they use wearables and may have even cut the cable cord. This generation of seniors is not like our grandparents; they are mobile and more connected with their kids and grandkids. 

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September 9th, 2020

Retiring? A Gift Registry May Be in Your Future

Hankering for new golf clubs, margarita glasses or a shop vac? Establishing a gift registry at retirement is an option; for retirees, they have been around for more than 20 years, news accounts show. No longer are registries created exclusively for engaged couples, newlyweds and expectant parents. 

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Marijuana use is on the rise in older adults

Cannabis use in older adults might increase the risk of drug interactions when combined with certain medications, experts warn. Marijuana use is on the rise among baby boomers in the United States, especially men, according to a study published Monday in the Annals of Internal Medicine.

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The health & wellbeing of baby boomers concerns employers more than that of any other generation

Employers are more concerned about the health and wellbeing of baby boomers than they are about any other generation in the workplace, across all areas of physical and mental health, according to new research.

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Post COVID-19 Entertainment

Across the board, older adults contribute the highest percentage of their annual spending to entertainment activities compared to younger generations (SmartAsset). Inevitably, the outbreak of COVID-19 has altered the way all generations engage in entertainment activities, with the closure of theatres, cinemas, and venues. 

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Majority of workers expect their ‘retirement’ to include a job, survey shows

For many workers, a traditional retirement is not part of their plans. Among baby boomers still in the workforce, 59% expect to keep working into retirement, a new study from Voya Financial shows. For Generation X, that share is 60% and for millennials, 49%. Overall, 54% of all workers say their retirement years will include a job of some sort. 

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Post COVID-19 Shopping Habits

Adults 55+ are some of the biggest spenders across the board, largely due to their disposable income and increased leisure time, after all, over 70% of the United States’ personal net worth belongs to Baby Boomers.

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September 2nd, 2020

10 Baby Boomer Marketing Strategies That Drive Leads

The type of products and services you offer should dictate which generations you market to. For example, if you sell extreme sports products, your target audience is going to be millennials. However, if you sell something related to retirement or an offering that would appeal to older adults, you’ll definitely want to include baby boomers in your marketing plan.

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Boomers are slower to adopt new technologies, but they’re likely to stick with the ones they value

Boomers aren’t entirely nondigital⁠—they were, after all, the pioneers of adopting home computers—but at this point in their lives, they’re a bit more reluctant about adopting newer technologies. That’s true even for tech with real-life utility, such as voice assistants and smart-home devices, which could help boomers age in place and deal with the physical challenges that accompany increasing age. 

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Older Activists Make Voices Heard in March on Washington

Despite pandemic restrictions requiring a two-week quarantine on visitors from 30 states, tens of thousands of civil rights advocates arrived in Washington, D.C., to participate in a Friday march that was meant to invoke the spirit of Martin Luther King Jr.’s “I Have a Dream” speech, delivered 57 years ago on the steps of the Lincoln Memorial.

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Is It Harder for Seniors to Get Credit Cards?

Whether it’s to earn rewards toward vacations or just finance everyday purchases, there’s strong demand for credit cards among older adults. According to a report from credit bureau Experian, baby boomers (those born between 1946 and 1964) carried an average of 4.8 credit cards in the second quarter of 2019, more than any other generation in the report.

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COVID-19 causes digital shift for boomers

The coronavirus pandemic has disrupted consumer purchase behavior across all generations, most notably among those roughly ages 55-74, known as the baby boomer generation. More time at home due to shelter-in-place restrictions has caused this demographic of consumers to utilize more digital offerings that mitigate boredom and offer convenience from home.

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August 26th, 2020

Retirement Likely To Be Forced On More Boomers With Covid-19 Surge, Says Think Tank

More Boomers are likely to face involuntary retirement with the new surge in Covid-19 cases says a new report from The New School’s Retirement Equity Lab (ReLab). Nearly 2.9 million Boomers have left the workforce since March.

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Boomers May Be Exception to Lower Dementia Rates

Among the groups that may be at higher risk for dementia in the future: boomers. It turns out that cognitive functioning improved from the Greatest Generation (those born between 1890 and 1923) to the “war babies” (those born between 1942 and 1947) but then declined significantly with boomers.

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About 65 Percent Of All “Baby Boomers” Say They Plan To Work Past Age 65

According to the 2017 census, 47 million seniors live in the United States. By 2060, that number will nearly double. About 65 percent of all “baby boomers” say they plan to work past age 65.

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COVID-19 will make the 60-plus generation more powerful than ever 

Population aging is a powerful force. By 2030 the population above age 60 will have grown so much that other generations like millennials and Gen-Z will be outnumbered by them in Europe, China, Japan and the United States. Each day, 12,000 Americans celebrate their 60th birthday; in China, 54,000; and in the world, about 210,000, according to the United Nations Population Division.

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House projects a high priority for Baby Boomers

Houzz & Home Australia surveyed more than 4,500 Australian home owners to compile the research, which revealed nearly half (48%) of home owners had undertaken a renovation project in 2019.  Baby Boomers – those aged 55 to 74 – were responsible for almost half of all renovations reported at 45%, up from the 40% who had reported a renovation the year prior.

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Boomers, More So than Their Younger Cohorts, Are Willing to Shop In-Store

More than eight in 10 baby boomers worldwide said they are still willing to shop for food and beverages in-store despite the pandemic, according to July 2020 data from Braze. In contrast, fewer Gen Xers and millennials feel the same way, with Gen Zers the least likely to head to physical stores.

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August 19th, 2020

Nearly Half of Boomers Have Increased Digital Spending Since The Pandemic

Social distancing and stay-at-home measures have upended the shopping habits of US consumers across generations, including older cohorts. In May 2020 data from CouponFollow, nearly half of US boomer internet users said they increased their digital spending since the coronavirus pandemic.

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Baby boomers deserve a lot of attention from businesses, too

Boomers, now aged between 56 and 74 (or 77, depending on which cutoff point we are using), make up of 71.6 million of the U.S.’ population, according to July 2019 data from the U.S. Census Bureau and the Pew Research Center. Boomers are now behind the millennials in total population, whose population has reached 72.1 million.

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Top 5 Issues That Will Determine How 50-Plus Americans Vote

More than in any other election in recent history, voters this November will elect leaders whose decisions and actions will directly affect their lives. This is especially true, experts say, as Americans continue to cope with the coronavirus and the economic toll it has taken on the country.

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Report: Baby Boomers Enter Pandemic With Debt

For baby boomers, the pandemic is presenting particular challenges. Not only are they at higher risk for health complications from COVID-19, they also are nearing retirement. A job loss or stock market dive may have long-term implications on their retirement years 

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How COVID-19 is impacting boomers’ shopping behavior

The pandemic has shifted boomers’ priorities. The coronavirus pandemic has forced consumers to adapt many aspects of their lives, from daily routines to how they safeguard themselves and their families. Even as many communities look to reopen, it is likely that the pandemic will continue to impact how consumers of all ages socialize and shop. 

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Amazon’s ‘Hold on to Your Seat’ Q2

eMarketer principal analysts Andrew Lipsman and Nicole Perrin and senior forecasting analyst at Insider Intelligence Cindy Liu discuss Amazon’s impressive Q2. They then talk about Walmart delaying its loyalty program, closing stores on Thanksgiving, its new ad measurement tool and what to make of some corporate job cuts.

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August 12th, 2020

In COVID-19 Crisis, Older Americans Are More Resilient Than Younger Generations, Edward Jones and Age Wave Research Finds

Despite COVID-19’s severe and disproportionate impact on the health of aging adults, older Americans reported they are coping far better than younger ones, according to the Edward Jones and Age Wave study released today, “The Four Pillars of the New Retirement.” 

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Are Boomers Less Sharp Than Previous Generations?

Aging baby boomers may not be as mentally sharp as their parents were, a new study suggests — raising questions about what the pattern could mean for future dementia rates.

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The Median Retirement Savings Balance Among Baby Boomers Is Shockingly Low

Baby boomers may be gearing up to leave the workforce in the near term, but they may not be financially prepared to do so. The median savings balance among baby boomers is a mere $144,000, according to a recent Transamerica survey, and while boomers have more money socked away for retirement than millennials and Gen Xers combined (based on median balances), they still have a fair amount of work to do.

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Opinion: Boomers are doing retirement their own way

In the new book, “What Retirees Want: A Holistic View of Life’s Third Age,” authors Ken Dychtwald and Robert Morison swing for the fences with a sweeping review of the conception and perception of retirement and pinpoints what lies ahead. The premise: Boomers are redefining retirement.

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The Pandemic Has Driven Boomers to Increase Their Digital Shopping

As the pandemic caused widespread shutdowns, consumers who traditionally preferred brick-and-mortar retail shifted at least some of their spending to digital channels. Some of these behaviors are likely to stick post-pandemic.

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August 5th, 2020

What Seniors Can Expect as Their New Normal in a Post-Vaccine World

Imagine this scenario, perhaps a year or two in the future: An effective COVID-19 vaccine is routinely available and the world is moving forward. Life, however, will likely never be the same — particularly for people over 60.

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Boomers And Seniors Are Shifting To Digital Shopping, Too

Consumers of all ages listed fear of infection, fear of contaminating someone else and fear of dying as their top three pandemic-related worries. Shoppers of all ages also said they believe that digital channels are critical to avoiding the virus, but older consumers tend to feel a bit more strongly about that.

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Baby Boomers’ Consumer Habits Amid COVID-19 Pandemic Could Have Lasting Changes

As quarantine life continues, some shopping habits are really starting to stick. America loves to hate Millennials. But while the world seems to revolve around them, several businesses have their eyes on a different age group that includes many of those Millennials’ parents right now.

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Baby Boomers Endure ‘A Lost Year,’ As They Await The Return Of Safe Air And Cruise Travel

The airline industry’s international trade group says it will be 2024 before global passenger returns to pre-coronavirus levels, but that doesn’t necessarily apply to U.S. baby boomers who want their vacations. Some are chomping at the bit, ready to go.

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Retiring Retirement: The Rise Of Life’s Third Age

For thousands of years, medical, economic, social, and demographic forces have been shifting and often grinding against each other. From this interplay a new stage of life has been emerging and morphing. Worldwide, nearly a billion people are in or near retirement, and they enjoy many more options and opportunities for how to spend their newfound time affluence.

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1 in 4 Baby Boomers Say They’ll Postpone Retirement Due to the Pandemic

Nearly a quarter of Baby Boomers plan to postpone their retirement due to the COVID-19 pandemic, according to a new survey, and about the same number say the crisis has changed when they plan to claim their Social Security benefits.

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July 29th, 2020

48% of Older Americans Have Gone Without Essentials During Pandemic According to New Survey by The Senior Citizens League

A new survey seeking to learn the financial impact of the coronavirus on older Americans indicates that almost half of retirees say they have gone without essential items. According to the survey by The Senior Citizens League (TSCL), 48 percent of survey respondents report they have gone without food, prescription drugs, face masks, and disinfecting cleaning products during the coronavirus pandemic

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DOJ says Elder Fraud Prevention program is helping protect seniors

“Older Americans have so much to offer our country, but they also face special risks.  In recent years, fraud directed against older Americans — especially over the Internet — has grown distressingly common,” said Attorney General William P. Barr in his update on the program.

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‘The Bachelor’ Senior Citizen Spinoff Still in the Works at ABC (EXCLUSIVE)

Earlier this year, before the coronavirus pandemic forced the entertainment industry and the world into quarantine, ABC teased a casting call, airing a promo that read, “Now casting seniors looking for love.” The prospect of “The Bachelor” for Baby Boomers gained a considerable amount of speculation online. But after that promo ran, no word has been spoken of the senior citizen spinoff.

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The 10 Biggest Reasons Baby Boomers Are in Debt

Can you guess the No. 1 type of debt among older adults? Hint: It’s not mortgages. As baby boomers prepare for — or are already in — retirement, the issue of debt becomes increasingly important.

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COMMENTARY: TV And The Baby Boomers

I am a baby boomer, born in 1961, at the tail end of the boom. And, according to Time magazine, we broke America. Statistically, baby boomers are one of the most politically polarized generations alive today. 

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COVID-19, Unemployment, and Ultra-Low Interest Rates Challenge Older Americans

COVID-19 has challenged the entire world, including retirees and those approaching retirement. People age 55 and over are more likely to fall ill from COVID and much more likely to die from it. They are also more likely to suffer financially. 

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July 22nd, 2020

72% Of Americans Now Plan to Work In Retirement–a New High, According To July SimplyWise Retirement Confidence Index

Americans are feeling income shocks and waning confidence in their finances, according to the SimplyWise study, which explored how Americans are looking at retirement, Social Security and savings in light of today’s crisis.

Results were even more dire for older and minority workers, threatening to drive further economic disparities in the U.S.

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Millennials more likely to make ‘green’ decision than baby boomers

The average American makes 2,055 environmentally-conscious decisions per year — equating to about six per day, according to new research.

And results from a survey of 2,000 Americans found millennials were the most likely to report making “green” decisions — by an average of two more per day than baby boomers.

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More Consumers Are Shopping Via Mobile amid the Pandemic

The pandemic has pushed many consumers to shift their shopping behaviors, with many now turning to their mobile phone for their shopping needs.

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New Study from CBD Marketing Explores CBD-Cannabis Consumption in Millennials, Gen X and Baby Boomers

A new study from CBD Marketing features insights on CBD-cannabidiol and cannabis-marijuana use based on analyzing millions of online conversations and posts from Millennials, Gen X and Baby Boomers.

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7 Quick And Easy Ways Baby Boomers Can Earn Supplemental Retirement Income

Sure, it’s a cliché, but it’s also a reality for many retirees. Helping out in a low-key part-time manner at a big box retailer has long been seen as a comfortable way to stay active and earn a few extra bucks in retirement.

Covid-19 changed all that. Those friendly greeter positions relied on a vibrant retail economy. Safe distancing and remote working have dramatically changed consumer habits.

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Are Baby Boomers Financial Marketers’ Millennial Secret Weapon?

Baby Boomers know their banks and credit unions well. These older consumers could be your biggest boosters as younger generations increasingly look to family and friends for advice when choosing a new financial institution. Though Boomers and Millennials may be at different lifecycle points, good service spans the generations.

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July 15th, 2020

The Biggest Reasons Baby Boomers Are in Debt (the First Is Not Mortgages)

As baby boomers prepare for — or are already in — retirement, the issue of debt becomes increasingly important.

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Study shows Gen Z is more concerned about their health than Boomers

Seven in 10 worry poor health will limit their life experiences- and Gen Z are more concerned than boomers, according to a new survey.

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The 2 Biggest Retirement Fears of Baby Boomers

Most of us have general worries about money. But if you are a baby boomer, two specific financial fears are especially likely to dominate your thoughts about retirement. 

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Millennials and boomers: Pandemic pain, by the generation

Sometimes at odds, America’s two largest generations now have something to agree on: The coronavirus pandemic has smacked many of them at a pivotal time in their lives.

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When It Comes to Work-Life Balance, Do Boomers Have It Better?

Work-life balance is often an accurate barometer for both physical and emotional health. Gone are the punchcard days of the first half of the 20th century and the strict 9-to-5 office regimen of the early baby boomer generation.

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Poll: Many U.S. adults plan to spend less after the pandemic than before

CreditCards.com survey shows almost half of consumers will cut back on movie, sports, concert and theater tickets.

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US Ecommerce Will Rise 18% in 2020 amid the Pandemic

After our February 2020 forecast projected modest growth of 2.8% to $5.621 trillion in total US retail sales, the coronavirus pandemic then took the US economy by storm, causing store closures, stay-at-home orders and declined demand for nonessential goods.

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July 8th, 2020

Allianz Study Finds A Conversation Gap In Retirement Planning

People who aren’t yet retired are worried about running out of money after they do retire. But they aren’t communicating that fear to their financial advisors, an Allianz Life study revealed.

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Population of Americans over 65 expands rapidly as baby boomers age

Nearly 54 million Americans have reached traditional retirement age, 65 years and older, in the U.S. — a 34% jump over the past decade, per 2019 Census Bureau population estimates cited by Bloomberg.

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Silvur Launches New Retirement Normal Campaign to Help Baby Boomers Thrive Through Retirement and Meet New Post-COVID Goals

Retirement planning app introduces new tools to help Americans come out of the pandemic more focused and better prepared for the future, with chance to win up to $100K to fund their new and improved retirement goals

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Boomers Cashing Out Their Art Collections

Why are baby boomers unloading their art? Boomers have been the primary acquirers of modern and contemporary art over the past 30 years. Now that they’re reaching their sixties and seventies, they’re looking to dispose of their collections.

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July 1st, 2020

Consumer Trends Report: Shopping Habits By Generation

Are the shopping behaviors of a Millennial the exact opposite of a Baby Boomer’s? Or are the generations more alike, sharing the same concerns about the future and shopping from the same stores?

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COVID-19 Has Forced 16% of Baby Boomers to Resort to This

The COVID-19 crisis has had a huge economic impact ever since U.S. case numbers started climbing in March. Not only have millions of Americans lost their jobs in its wake, but investment and retirement plan portfolios have taken their share of beatings.

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Strategic Wealth Designers: Baby boomers falling short on retirement savings

A new report shows that baby boomers are struggling to have the proper amount of retirement savings in their retirement plans that would allow them to retire.

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Divorce rates have tripled among boomers 55 and older, study shows

Soul searching empty nesters suffering through subpar marriages find that divorce after 60 can be an improvement, especially if they realize they can’t stand the person they’re married to..

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TV And The Baby Boomers

Statistically, baby boomers are one of the most politically polarized generations alive today.

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June 24th, 2020

The COVID-19 Pandemic’s Financial Impact on U.S. Consumers

The COVID-19 pandemic is creating a new reality as its impact has stretched to consumers of all generations and income levels. TransUnion is tracking consumer behavior changes and providing results to all to inform understanding and decision-making during this time of uncertainty.

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The median retirement savings balance among baby boomers is shockingly low

Baby boomers may be gearing up to leave the workforce in the near term, but they may not be financially prepared to do so. The median savings balance among baby boomers is a mere $144,000, according to a recent Transamerica survey, and while boomers have more money socked away for retirement than millennials and Gen Xers combined (based on median balances), they still have a fair amount of work to do.

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Bitcoin-Only Brokerage Seeing Huge Demand From ‘Bitcoin Boomers’

Bitcoin-only crypto brokerage River Financial Inc., which is based in San Francisco, has raised $5.7 million in a seed funding round led by Polychain Capital after seeing rapid growth in its number of clients this year thanks to a large part by baby boomer investors.

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Why Are So Many Companies Ignoring The Baby Boomer Market?

The failure to reach Baby Boomers as consumers is one of the biggest gaping holes businesses face today. It’s costing them billions of dollars every year.

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Older Workers May Be Retiring Early Because of the Coronavirus

Study finds an increase in people who voluntarily left the workforce during the pandemic

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June 17th, 2020

Grocery Store Coronavirus Fears Affect Baby Boomers the Most

Although social distancing restrictions have started to ease in certain states, stress over the coronavirus pandemic is still very real for some. But a new study reveals that grocery shopping has been an especially stressful task for older generations that complain of scarcity issues and higher prices.

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Why e‑retailers should lend baby boomers a hand during the COVID-19 pandemic

Even as governments start reopening the economy, baby boomers will likely shelter in place for longer. That represents an opportunity for ecommerce players.

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Survey: Three in four consumers try new online retailers during COVID-19

Amazon is not the only e-commerce retailer to gain shoppers as a result of the COVID-19 pandemic.

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Just In Time… Baby Boomers Discover A New Way To Retire

Watch out, Millennials! The OG “Me” generation is nipping at your virtual tails.

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Marching for Social Justice

How older Americans are demanding change.

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June 10th, 2020

Why e‑retailers should lend baby boomers a hand during the COVID-19 pandemic

Although baby boomers regularly make purchases online, they, by far, prefer traditional stores’ personal engagement.

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Retirement Spending Budgets for 78 Million Baby Boomers: How Will Poor Baby Boomers Survive the Retirement Crisis?

America is suffering a Retirement Crisis. Most of our 78 million baby boomers have not saved enough to last the rest of their lives. Many will have to rely on Social Security and Medicaid to sustain themselves.

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38% of Baby Boomers Worry About COVID-19’s Financial Damage More So Than Health Damage

It’s no secret that COVID-19 poses a greater health threat to older people than to younger ones. But in a new survey by Personal Capital, 38% of baby boomers say that they’re more concerned about COVID-19’s financial impact than the health-related repercussions it could produce.

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Workplace Generational Stereotypes: How True or False? [Infographic]

Amazingly, members of five generations work together as colleagues in today’s workplaces.

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AIG Exec: 5 Ways To Protect Clients From Elder Fraud

Only one in 44 cases of elder fraud is actually reported, according to the National Adult Protective Services Association.

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June 3rd, 2020

Young Adults Are More Worried About Financial Impact of COVID-19 than Older Cohorts

More than half of US adults ages 18 to 34 said they’re concerned about being able to pay their rent or mortgage in the next few months during the coronavirus pandemic, according to a recent survey from LeanIn.Org and SurveyMonkey.

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Infographic: The Economics of Baby Boomers

There are two times more Baby Boomers than there are Gen Xers, and they earn 47% of all income in the U.S. It’s important to understand this key demographic target and what they are looking for as they prepare for retirement.

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The New Emerging Segment of Banking Consumers: Baby Boomers

An article in the Credit Union Times warned banks and credit unions not to put an “overzealous focus” on Millennials, citing an AARP study.

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Grandparents Ache as Pandemic Exile Grinds On

Back home in Bloomfield Hills, Michigan, Richard and Denise Victor would get to see their four grandchildren almost every day. One set of kids lives around the block; the others are half an hour away, all close enough for frequent visits and sleepovers.

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Senior citizens have emerged as a key 2020 demographic. But why?

Those familiar with recent political history might wonder why a Republican president was so focused on explicitly appealing to senior citizens. Sure, older Americans vote more heavily for a variety of reasons, but they also tend to lean Republican.

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May 27th, 2020

19 Jobs You Can Do Without Leaving the House

The novel coronavirus outbreak has devastated the U.S. job market. Since President Donald Trump declared this global pandemic a national emergency in mid-March, over 30 million people have filed for jobless benefits for the first time.

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BOOMERS ARE THE FUTURE OF AI AND VIRTUAL REALITY, NOT MILLENNIALS

At the world’s largest consumer tech show, CES, a hot red Lamborghini with Amazon Alexa voice capability is surrounded by selfie-takers.

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Klobuchar, Moran introduce bill to protect senior citizens from scams, fraud amid coronavirus

Sens. Amy Klobuchar and Jerry Moran introduced a bipartisan measure Thursday that would protect senior citizens from scams during the coronavirus pandemic.

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New Apps Reduce Risk of Senior Citizens’ Death Due to Falling

According to the World Health Organization’s research, falls are ‘the second leading cause of accidental or unintentional injury deaths worldwide’.

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Google working on ‘easy’ smart displays focused on video calls, testing w/ senior citizens

Google Assistant is a powerful tool that makes the company’s Nest Hub and Nest Hub Max smart displays so great. Now, though, Google is testing out new smart displays designed to be “easy” for customers who aren’t as tech-savvy.

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May 20th, 2020

COVID-19 Scams and the Elderly: Inspiring Savvy Seniors

Coronavirus scams are becoming more ingenious every day. You may be aware of some of the pharming scams in the news lately where sites spoofing the World Health Organization or Johns Hopkins University are accessed through links that look like valid websites.

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Nearly One of Three Consumers is Past Due on at Least One Bill—Due to COVID-19 Pandemic, New ACI Worldwide Research Reveals

Nearly one of three consumers (27%) is past due on at least one bill and nearly 50 percent will need up to a year to catch up on bills due to the COVID-19 pandemic, according to a new study from YouGov and ACI Worldwide.

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Insomnia May Forecast Depression, Thinking Problems in Older People

Insomnia may significantly increase the risk that older adults will be unable to shake off depression, researchers say.

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Millions of Older Americans Can’t Get Enough Food

Older Americans were going hungry even before the coronavirus pandemic short-circuited the nation’s food supply, a new poll finds.

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Boomers Are Postponing Their Retirements Due to Coronavirus. Here’s Why That’s a Good Idea

After nearly 50 years of helping run his family’s Berlin, N.H. lumber business, 70-year-old Barry Kelley was ready to retire this year.

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Covid-19 Makes Quest for Middle-Market Senior Living More Urgent Than Ever

The coronavirus pandemic is highlighting the need — and current lack — of middle-market senior housing, but Covid-19 may also be opening the door for investors and operators to meet growing demand for this product.

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May 13th, 2020

More home buyers looking to keep parents and their adult children together

With millions of baby boomers coming of retirement age over the next decade — at a rate of 10,000 per day, according to estimates — new-home builders are seeing the rise of a new trend: multi-generational housing.

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Millions of baby boomers are getting caught in the country’s broken retirement system

They went to work every day and built a life for themselves, put money away in a savings plan and paid their taxes. And then they got divorced or hurt on the job or sick or widowed or just plain unlucky —

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‘Gray divorces’ could pit single boomers against millennials for real estate

In 2017, a study from The Pew Research Center found that the divorce rate for baby boomers had roughly doubled since the 1990s. By early 2020, additional research by SmartAsset had found that more than 1 in 10 senior citizens are divorced.

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Older Adults Are More Likely to Hold All Types of Accounts Except This One:

Older Adults Are More Likely to Hold All Types of Accounts Except for this one.

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May 6th, 2020

Poll: 23% of consumers added to their card debt during the pandemic

Sickness isn’t the only symptom of the novel coronavirus – 23% of U.S. adults with credit card debt have added to it during the pandemic, according to a CreditCards.com poll.

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Graphs reveal nearly 40% of baby boomers feel anxious and depressed amid the pandemic while more than half of millennials want to talk to a therapist to help them cope with coronavirus

New graphs show how the mental health of every US generation has been affected by the coronavirus pandemic.

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MILLENNIALS SURPASS BABY BOOMERS AS LARGEST U.S. GENERATION, ENDING 20-YEAR RUN

For the first time in the 21st Century, the Baby Boomers are no longer the largest generation in America.

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Accessory Dwelling Units Allow Homeowners to Choose Where They Age

The contemporary term for a second, smaller home built on a parcel usually zoned for a detached house is accessory dwelling unit (ADU).

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April 29th, 2020

5 Tips for Selling Smart Home Technology to Baby Boomers

I have been in the consumer electronics industry and involved with residential technologies for more than 30 years, with several decades invested as an integrator meeting with hundreds of end-users.

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Just In Time… Baby Boomers Discover A New Way To Retire

Watch out, Millennials! The OG “Me” generation is nipping at your virtual tails.

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Long-Term Isolation Is Really Not OK for Boomers

“I’ve been doing Zoom, Zoom, Zoom, Zoom, Zoom,” Lynn Gallardo, a 71-year-old retired teacher in North Tustin, California, told The Daily Beast.

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April 22nd, 2020

Few Boomers Seeking Mortgage and Credit Card Relief During Outbreak

What’s the best way to get a break on credit card or mortgage bills during the coronavirus economic crunch? Just ask, according to a new survey.

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‘Boomer Crisis’ – Crash Permanently Delays Retirement Plans

In business, the 80/20 rule states that 80% of your business will come from 20% of your customers. In an economy where roughly 2/3rds of the growth is driven by consumption, a growing “wealth gap” presents a major headwind.

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These 9 cars are way more popular among older enthusiasts than Millennials

First-gen Mustangs, sporty Corvettes and muscle-bound Camaros are cool no matter what the age of the classic car enthusiast you ask—whether they’re a Millennial, Gen-Xer or a Baby Boomer, odds are good they’ll get a thumbs-up from them.

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From Gen Z spring breakers to toilet paper-hoarding boomers, the coronavirus pandemic is a case study in generational differences. Here’s how each generation is dealing with it.

How you’re handling the coronavirus pandemic might depend on how old you are.

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OK Boomer: Survey Says 39% Plan to Leave their Jobs Soon

More than a third or 39% of baby boomers say they plan to leave their job within the next six months. The number is exactly at a third or 33% for millennials.

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April 15th, 2020

Why the baby boomer generation has been knocked sideways by the coronavirus

A week before there was a mandate to do so, as the coronavirus was first gaining a foothold in New Jersey but businesses and residents were still hoping life might carry on with minimal disruption, Donna Wilson, 69, decided she would start working her customer service job from home.

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Laid Off? Many Boomers Are Headed Into Forced Retirement

“I’ve been a chiropractor my whole working life. At 63, I’m unlikely to get another job. Being laid off now is really the end of my career,” said Thomas as he looked at the layoff letter.

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How COVID-19 Has Impacted Media Consumption, by Generation

As the coronavirus outbreak continues to wreak havoc across the globe, people’s time that would have otherwise been spent perusing malls or going to live events, is now being spent on the sofa.

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AARP launches new platform aimed at connecting people virtually

AARP Community Connections, a new online platform launched by AARP Innovation Labs Wednesday, allows users to organize and find local volunteer groups to help pick up groceries, provide financial assistance or lend emotional support to neighbors, friends and loved ones.

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April 8th, 2020

Boomers, retirement at financial risk in coronavirus downturn

It’s not just Covid-19 that boomers have to worry about—it’s their retirement, too. Not only are the older members of this generation more at risk from the coronavirus, but the accompanying market panic may also have robbed the younger boomers of their chance to retire.

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Are downsizing baby boomers the key to easing the housing crisis?

Almost everyone who’s been looking to buy a house or condo around Boston in the past few years has encountered the same frustrating challenge: There just aren’t enough homes for sale.

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U.S. Economy Will Be in Trouble If Boomers Don’t Come Back to Work

The question on the minds of American workers in April will be when can we turn the economy back on.

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When It Comes to Work-Life Balance, Do Boomers Have It Better?

Work-life balance is often an accurate barometer for both physical and emotional health. Gone are the punchcard days of the first half of the 20th century and the strict 9-to-5 office regimen of the early baby boomer generation.

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Baby Boomers And Younger Generations See Eye To Eye Amidst Coronavirus Pandemic

As Coronavirus cases rise and more restrictions are put in place, consumers are being forced to adapt to a new reality. Currently, American consumers are spending an average of nearly $180 per shopping trip for Coronavirus-related supplies.

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April 1st, 2020

Late Boomers Lag in 401k Balances

With the gradual shift in recent decades from defined benefit plans to 401ks, you would think younger Boomers would have more retirement wealth in 401ks than their earlier cohorts at the same ages.

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Late Boomers Lag in 401k Balances

With the gradual shift in recent decades from defined benefit plans to 401ks, you would think younger Boomers would have more retirement wealth in 401ks than their earlier cohorts at the same ages.

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Late Boomers Lag in 401k Balances

With the gradual shift in recent decades from defined benefit plans to 401ks, you would think younger Boomers would have more retirement wealth in 401ks than their earlier cohorts at the same ages.

More

Late Boomers Lag in 401k Balances

With the gradual shift in recent decades from defined benefit plans to 401ks, you would think younger Boomers would have more retirement wealth in 401ks than their earlier cohorts at the same ages.

More

April 1st, 2020

Late Boomers Lag in 401k Balances

With the gradual shift in recent decades from defined benefit plans to 401ks, you would think younger Boomers would have more retirement wealth in 401ks than their earlier cohorts at the same ages.

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The generation doing the best with social distancing may surprise you

Last week, Dr. Deborah Birx, a member of the White House coronavirus task force, said that Millennials “are the core group that will stop this virus,” which might be good news saying that a new study shows Millennials are the generation most likely to be practicing social distancing.

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Coronavirus role reversal: I’m the parent, but my adult kids keep telling me what to do.

For the last three weeks, my texting conversation with my 37-year-old son, Jonathan, a married father of two young children, has been like tossing a beach ball back and forth.

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Coronavirus Shock Is Destroying Americans’ Retirement Dreams

Ceci Dominguez celebrated her 67th birthday alone in her home in the Elysian Valley neighborhood of Los Angeles. The threat of coronavirus kept her from friends and family—and from the part-time jobs and informal gigs that keep her frugal budget balanced.

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March 25th, 2020

8 Ways Coronavirus Will Drastically Alter Boomer Retirements

Eventually, the economy and the stock market will recover and COVID-19, the disease caused by the novel coronavirus, will be contained.

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Recent ‘Baby Boomer’ Class Has Less Wealth Than Prior Classes

The most recent cohort of Americans who are part of the “baby boomer” generation – typically classified as people born between 1946 and 1964 – are less wealthy when compared to older baby boomers, putting them at greater risk of financial instability in retirement.

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A certain horrible subset of the internet is calling the coronavirus ‘boomer remover’

The internet’s latest meme is pretty horrible.

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APPA provides generational insight into pet product purchasing

The American Pet Products Association (APPA) debuted the results of its third pet ownership generational report at Global Pet Expo Feb. 27. The report offers a generational perspective of the association’s 2019-2020 pet owner survey data.

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Boomers and millennials both love Apple and Amazon, but here are the brands they don’t agree on

Millennials may not like “labels” in general, but they’re as hooked on Amazon as boomers and Gen X.

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March 18th, 2020

KFF Coronavirus Poll: March 2020

In the midst of the largest health crisis to hit the United States and the world in the current era, a new KFF poll finds that many U.S. residents have faced disruptions in their lives from the coronavirus pandemic, and large shares are worried about their own risk as well as the economic consequences.

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Families Concerned About Loved Ones in Nursing Homes, Assisted Living

Family members’ emotions are ranging from resigned and concerned to distraught as nursing homes and assisted living centers sequester their loved ones to protect them from the fast-spreading coronavirus.

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What Medicare Covers When It Comes to Coronavirus

As the number of COVID-19 cases continues to climb in the U.S., Medicare is increasing access to testing and treatment for older adults, who health experts say are most at risk for severe illness caused by the novel coronavirus.

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Baby boomer? Gen-X? The design trends each generation wants

Nearly all homeowners want an open floor plan and plenty of natural light. Some other commonalities include the desire for extra storage space and flexible rooms that can be used for a variety of purposes at one time or at different life stages.

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Why Are So Many Baby Boomers in Denial Over the Coronavirus?

Earlier this week, I was talking to my fabulous feminist mother and I asked her point blank. “Are you worried about getting Covid-19?”

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March 11th, 2020

Exclusive Poll: Women 50 and Older Could Decide the 2020 Election

The path to victory for candidates in the 2020 elections will run through women age 50 and older, according to a new AARP poll that finds 95 percent of older women plan to cast a ballot in November.

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More Baby Boomers Prefer Digital Tax Refunds Compared to Millennials

Although a majority of U.S. adults (74%) opt for direct deposit when receiving tax refunds, more Millennials (17%) and Gen Xers (17%) prefer to receive a check in the mail compared with Baby Boomers (14%), per new research from ACI Worldwide (NASDAQ: ACIW), a leading global provider of real-time electronic payment and banking solutions.

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Why Are So Many Companies Ignoring The Baby Boomer Market?

The failure to reach Baby Boomers as consumers is one of the biggest gaping holes businesses face today. It’s costing them billions of dollars every year.

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The 2020s are the decade of the baby boomer

“OK Boomer” has gained popularity as a sarcastic refrain, but if millennials and all other generations fail to take baby boomers seriously, we will all share in the consequences.

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Baby boomers, now all 55 and over, will make 3 more home purchases in their lifetimes

The last of the cresting wave of baby boomers is now 55. The oldest ones have 20 years on them.

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March 4th, 2020

Living with visual impairment is a growing issue as baby boomers age

Nearly 27 million American adults have low vision or blindness. As baby boomers age, experts expect a major one in three will experience vision loss, a condition linked to depression. It’s a tough transition leaving many in despair.

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The Unique Challenges Facing Baby Boomers In The Workforce (And How Employers Can Help)

Baby boomers haven’t been in the spotlight like this for, well, a generation. The “OK Boomer” meme has catalyzed a new wave of criticism, suggesting boomers are out-of-touch, spoiled and resistant to change.

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HEALTH INSURANCE IS A HUGE WORRY FOR MIDDLE-AGED AMERICANS

More than a quarter of people in their 50s and early 60s lack confidence that they’ll be able to afford health insurance in the next year, and the number goes up to nearly half when they look ahead to retirement. Two-thirds express concern about how potential changes in health insurance policies at the national level could affect them.

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Some seniors who qualify for a new Apple heart study will be able to buy $49 Apple Watches — here’s how to sign up

Apple is teaming up with Johnson & Johnson and Best Buy to recruit volunteers for a new randomized digital-health study.

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February 26th, 2020

Why baby boomers are a growing part of the gig economy

The alternative workforce is not just for millennials – boomers actually make up 35% of it.

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Will ‘Baby Boomers’ answer the call?

Baby Boomers continue to influence all aspects of our society simply because of their sheer numbers. Currently reaching retirement at a remarkable rate of 10,000 per day, will they be willing to and have the desire to volunteer the way previous generations have in this community?

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‘Severe’ blue-collar worker shortage to worsen as baby boomers retire

Blue-collar industries like manufacturing and construction are facing a “severe” worker shortage that will only get worse as young people fail to fill positions vacated by retiring baby boomers.

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Buckle up, boomers — ‘The Bachelor’ is making a senior spinoff

After Monday’s episode of “The Bachelor” featuring Delta pilot Peter Weber, fans were given an unexpected surprise: a casting notice. Rob Mills, the head of reality shows at ABC, posted a photo of the announcement on Twitter, quipping, “Give us your Grumpiest Old Men, give us your Goldenest Girls.”

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February 19th, 2020

Baby boomers big on credit cards for holiday shopping, study shows

Three-quarters of American consumers expect to conduct at least half their holiday shopping online this year, and 1 in 3 say a credit card is their preferred method of payment. But some generations prefer shopping with credit cards more than others.

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Boomers do better at green living than Millennials, survey shows

Contrary to popular opinion, young people aren’t practicing what they preach.

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Seniors are losing billions each year due to financial scams

ABC 27 took a closer look at scams that are targeting the elderly and how billions of dollars are being made off of the most vulnerable people.

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People Over 50 Are Fueling America’s Economic Engine

As we enter this election year, we’re likely to hear many candidates pontificate that the aging of the population is an economic drain on the federal budget and the nation — citing costs of programs like Medicare and Social Security, which, of course, older Americans have supported with tax dollars for many years.

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February 12th, 2020

Nearly 30% of baby boomers use smartphones to manage, receive medical care: AARP report

Contrary to popular belief, Americans aged 50 and older are now adopting consumer technology at rates close to those of the 18-49 set, a new AARP report found.

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Workplace Age Discrimination Still Flourishes in America

About 35 percent of the U.S. population is now age 50 or older. Yet, in 2018, the Equal Employment Opportunity Commission — the nation’s workforce watchdog — issued a damning special report on age discrimination against older Americans.

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AARP: Baby Boomers Show No Sign Of Slowing Down

Older Americans are planning to invest more in travel this year. A new AARP travel trends survey indicates that most Baby Boomers are expecting to spend $7,800 on vacations in 2020, a significant jump from $6,600 in 2019.

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The Smart Way 49% of Baby Boomers Plan to Boost Their Retirement Income

Though Social Security is a crucial source of retirement income for millions of seniors today, it’s not enough to live on by itself. The average beneficiary right now collects roughly $18,000 a year, which is hardly enough to cover the typical senior’s living expenses, especially when we factor in healthcare costs.

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66% of baby boomers say they’ll have enough money in retirement

It’s easy to think of retirement as a fairly inexpensive period of life, but in some cases, your costs as a senior could very much mimic your expenses during your working years. This especially holds true if you don’t enter retirement with a paid-off home or experience major health issues as a senior that cause your medical spending to skyrocket.

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February 5th, 2020

OK boomer — middle-aged adults are gaining millions of followers on TikTok, proving the app isn’t just for Gen Z

The viral phrase “OK boomer,” which has been widely used to suggest a generational divide and antagonism between Baby Boomers and Gen Z, was popularized on the app TikTok.

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MILLENNIALS TWICE AS LIKELY TO LIVE ECO-FRIENDLY LIFESTYLES IN 2020 THAN BABY BOOMERS

30% of millennials are prepared to become more environmentally conscious in 2020 compared to just 15% of baby boomers, a survey by HelloFresh has found.

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Retiring Boomers Turn to Co-Ops to Keep Their Businesses Running

In 1995, Susanne Ward opened Rock City, a homey cafe in the Maine fishing town of Rockland offering morning coffee, warm lunches, and evening performances by local musicians.

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Waiting for Boomers, Some Developers Shift to Target “Active Adults”

The senior housing industry may have begun preparing for the onslaught of baby boomer demand too early, and some developers now appear to be shifting their strategy.

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The Next Generation Of Banking Consumers Are Baby Boomers (Not Gen Z)

With the oldest Millennials approaching 40 years old, banks are already looking ahead to the next generation of banking customers. An article titled Financial Marketers Must Decode Gen Z Before It’s Too Late.

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January 29th, 2020

One in three millennials say social media worsens their lives

Almost all of us interacts with at least one social media platform in our daily lives, but recent studies have cast doubt on whether or not it is actually all that good for us.

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Which Generation Has The Worst Drivers?

It’s a well-accepted notion that those with newly minted licenses are the most ticket and accident-prone motorists, followed by those within retirement age. As it turns out, according to a recent study conducted by the website Insurify.com, it’s neither.

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Survey Compares Loneliness of Millenials vs. Boomers

A new survey by marketing research company YouGov apparently shows millennials are twice as likely to experience loneliness than their Baby Boomer counterparts. 30% of millennials (ages 26-28) often or always feel lonely. That compares to 15% of Baby Boomers (ages 55-75 years old) who responded they often or always felt that way.

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The Myth of the Urban Boomer

Baby boomers are such a large group that you can find them practically everywhere in great numbers, including in urban areas. Today in cities, for example, you’re more likely to run into a 54-to-72-year-old with your bike or scooter (please be careful!) than you would have in the past.

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Baby Boomers in Minnesota have the best credit scores

Baby Boomers in Minnesota had the highest credit scores among U.S. states and generations, according to a report from Experian on Thursday.

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January 22nd, 2020

Social Media Is Improving Their Lives, Say Baby Boomers

When we think of the generation most likely to have their noses in their phones reading the latest posts on social media, millennials typically come to mind. This is the generation that tends to “lean forward” to stream videos rather than the “lean back” method of sitting on a couch to watch TV.

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Study: Millennials may be impulsive shoppers, but they plan ahead

A new survey indicates millennial shopping habits are more complex than they are often given credit for.

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Baby Boomer Travelers: What Marketers Need to Know [Infographic]

For those working in the tourism and hospitality sector, older travelers are a key market, with more money to spend, more free time on their hands, and increased inclination to see new things.

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What the 2020s have in store for aging boomers

Within 10 years, all of the nation’s 74 million baby boomers will be 65 or older. The most senior among them will be on the cusp of 85.

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January 15th, 2020

Why boomers are OK with health care providers

A battle for baby boomers has broken out among hospitals and specialty clinics as they adjust to shifting economics in a large and growing segment of the health care market.

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It’s time to rethink your marketing to tech-savvy Boomers

Older people are often portrayed in the media as being technologically challenged. Jokes are often shared on social media about older people taking photos on their phones with their thumb covering the lens or accidentally installing viruses on computers.

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Good news about aging for boomers and beyond

Don’t retire. Be conscientious. And look to the future, especially age 82 — it’s when people are happiest.

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Remote Monitoring Systems Can Give Caregivers Peace of Mind

When Ryan Herd’s 73-year-old father had cancer and other health concerns a few years ago, Herd was worried but knew his dad wasn’t likely to tell him about any problems that might arise.

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5 Things To Know About New Retirement Rules

The rules of the retirement game just saw a sizable overhaul in Congress, giving a nod to the reality that many Americans can’t afford to quit working.

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January 8th, 2020

2020 Job Search And Career Predictions For Baby Boomers

The new decade will be one of big change for Baby Boomers. More and more companies will offer packages to Boomers encouraging them to retire early.

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The best states for Baby Boomers

The baby boomers aren’t ok.

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Using Tech to Solve Mobility Challenges

Stroke is the primary cause of long-term disability in the United States, affecting approximately 795,000 people per year, predominantly those over 65. At St. Mary Rehabilitation Hospital in Langhorne, Pennsylvania, as long as they are stable enough, patients can begin the process of movement retraining within days of suffering a stroke — in an exoskeleton.

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The Sandwich Generation Feels the Caregiving Crunch

Carol had a big heart — sometimes too big, she thought. She was glad to run errands for her unmarried 82-year-old aunt who suffered from Parkinson’s disease. But then her 85-year-old mother started complaining of worsening arthritic pain and needed help cleaning her apartment and buying groceries.

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Top markets for Millennials, Gen Xers, and Baby Boomers

Millennials are flocking to affordable smaller cities, baby boomers are retiring in walkable communities that offer urban amenities and Gen Xers are heading to larger, high-priced markets.

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December 18th, 2019

Baby Boomers Own a Third of All U.S. Homes. These Markets Will Feel the Biggest Impact When They Retire.

The U.S. housing market will soon see a “Silver Tsunami.”

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By 2030 All Baby Boomers Will be Age 65 or Older

Baby boomers have changed the face of the U.S. population for more than 70 years and continue to do so as more enter their senior years, a demographic shift often referred to as a “gray tsunami.”

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Should Brands Stay Away From Using ‘OK Boomer?’

If you thought “bye Felicia” was annoying, you’re probably not too thrilled about the latest viral phrase to captivate the Internet: “OK, boomer.” The “OK, boomer” meme originated on TikTok by Gen-Zers who are disgusted with condescending older generations, a trend the New York Times first reported on at the end of October.

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Baby boomers more sensitive than millennials: study

Who’s the real snowflake? It’s not millennials, according to a new study.

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December 11th, 2019

Almost half of Americans say they’ve experienced ageism

Nearly half of Americans believe they have been discriminated against based on their age, according to new research.

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Boomers value money more than becoming grandparents

“Let me tell you about the very rich,” wrote tragic novelist and partier extraordinaire F. Scott Fitzgerald. “They are different than you and me.”

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Boomers killed the Facebook status

Few leisure activities bring boomers more satisfaction than complaining about millennials, but using Facebook is definitely up there.

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Baby Boomers Helping to Fuel Pet Market

You’re never too old to have a pet. At least that’s one of the takeaways from new research that shows that baby boomers — those between 55 and 74 — are the only generation to see an increase in pet ownership in the past 10 years.

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Boomers have outgrown real Christmas trees

A trade group representing Christmas tree growers made headlines this month by noting that tree production is down in 2019.

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Boomers And Seniors Finding Great Benefits From Smart Home Technology

When you think about smart phones and smart home technology, you probably picture Millennials making their living spaces as convenient as possible.

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December 4th, 2019

7 Workplace Trends to Attract Boomers (and Other Generations) in 2020

A growing number of Baby Boomers are re-entering the workforce while even more are staying in their current positions long into their golden years.

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The Gray Divorce: The Growing Risk of Divorce Among Baby Boomers and Why It’s Important

Larry King is yet again getting divorced. While the news of Mr. King’s divorce should come as no surprise (this is his eighth, after all), the longevity of his eighth marriage (22 years) and the respective ages of he and his wife (85 and 59) underscore the rapid rise of divorce among Americans 50 years of age and older–a phenomenon coined, The Gray Divorce.

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Generational holiday spending for 2019

Holiday shopping may be underway, but that doesn’t mean the generations shop the same.

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How Each Generation Shops

From Baby Boomers to Generation Z, each generation has its own defining political and cultural traits that have characterized their coming-of-age and shopping habits.

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Baby boomers big on credit cards for holiday shopping, study shows

Three-quarters of American consumers expect to conduct at least half their holiday shopping online this year, and 1 in 3 say a credit card is their preferred method of payment. But some generations prefer shopping with credit cards more than others.

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November 27th, 2019

More Adults Over 50 Starting Their Own Businesses

Adults age 50 and older are starting new businesses at a rate that’s been growing for more than 20 years — and accelerating since 2008. Many of these new entrepreneurs are using skills developed during careers to start successful businesses, all while enjoying the experiences that come with working for themselves.

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Boomers apparently love Snapchat now

A new report from market research firm eMarketer has some good news for Snap investors: The company’s Snapchat app is finally seeing growth again following its disastrous redesign in 2018.

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Boomers Are Thriving on an ‘Unprecedented’ $9 Trillion Inheritance

The rich aren’t just getting richer. They’re getting older. And, fortunately for their children, they’re set to leave plenty of money in the bank.

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How InsurTech companies should approach senior customers

In the world of InsurTech, seniors largely remain an untapped market, with many companies opting to target tech-savvy millennials and Generation Z.

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November 20th, 2019

More married baby boomers combine finances than any generation after them, and it speaks to one of the ways money and marriage are changing

Marriage doesn’t always mean a joint checking account these days. In fact, many Americans are choosing to keep finances separate after tying the knot.

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Investors’ billions are chasing the baby boomer market

If you are in the real estate business it’s hard not to look at the 72 million baby boomers and think that this is going to be a giant market.

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Survey Finds Only 29% Americans Financially Healthy

The Financial Health Network, the nation’s authority on financial health, in partnership with Flourish, MetLife Foundation, and AARP, today released the U.S. Financial Health Pulse 2019 Trends Report.

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2/3 Of Caregivers Juggle Work And Caregiving

A new release of findings from Northwestern Mutual’s C.A.R.E. (Costs, Accountabilities, Realities, Expectations) Study reveals the degree to which caring for a friend or loved one can shift work responsibilities and overall career paths. 

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Is retirement dying? The old work model is disappearing for boomers, Gen Xers

More Americans are opting to work well into retirement, a growing trend that threatens to upend the old workforce model.

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November 13th, 2019

Upsize in retirement? Some boomers are moving into bigger homes

When Ruth Brod retired from her job as a probation officer in 2004, she and her retired husband, Al, decided to sell their 1,600-square-foot house in New Hyde Park, N.Y. and move into a 2,800-square-foot house in Delray Beach, Fla. Having ample room to accommodate visiting friends and family was only part of the reason the couple decided to upsize in retirement.

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Is retirement dying? The old work model is disappearing for boomers, Gen Xers

More Americans are opting to work well into retirement, a growing trend that threatens to upend the old workforce model.

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Survey: Boomers don’t say ‘OK’ to this grocery service

Baby boomers are much less likely than younger consumers to participate in a particular omnichannel grocery activity.

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Baby boomers will be the fastest-growing generation in the workforce next year, Glassdoor claims

Baby boomers will be the fastest-growing age category in the U.S. and U.K. workforces next year, according to a new report.

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Americans Fear Coming Up Short In Retirement

A not-so-funny thing happens to many Americans on the way to retirement — they save and accumulate money for retirement, only to realize that when they do get ready to retire, they’re not sure that their saved money will last.

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October 30th, 2019

Medical expenses are putting more seniors in poverty; AARP Nebraska warns of high drug prices

A veteran who’s saved but can’t afford to retire because of the cost of his medications. A disabled man who’s had to delay refilling prescriptions because of cost and suffered tremors in the meantime.

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For Boomers Reframing Aging, Age-Proofing A Home Won’t Come Cheap

Dennis and Chris Cavner, in their early 70s, are preparing to move less than two blocks away into a 2,720-square-foot, ranch-style house they bought this year. But first a renovation is underway, taking the 45-year-old property all the way back to its studs. When the work is finished, these baby boomers are confident the move will land them in their forever home.

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House Approves Update of Landmark Older Americans Act

The House of Representatives unanimously approved on Monday a bipartisan reauthorization of a landmark law that each year helps millions of older Americans age in their homes and communities through services including Meals on Wheels, family caregiver support and transportation.

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Baby boomers’ expectations are pushing tech companies to update hearing devices

The expectations and lifestyles of baby boomers are quickly shaping the way new technologies are developing, and this includes hearing aids and related devices.

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Boomers Are Least Likely to Want to Interact With Brands On Social Media

Across US age groups, social media usage is common ground, but that commonality masks many differences in usage. New research sheds some light on the reasons US consumers in different generations use social media and how they feel about these platforms.

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October 23rd, 2019

Gray is the new black: Baby boomers still outspend millennials

While millennials have dominated headlines in recent years, baby boomers (those born between 1946 and 1964) have continued to dominate consumer spending in the U.S. In fact, consumers over 50 now account for more than half of all U.S. spending.

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5 Home Upgrades Baby Boomers Love That Are Sure to Add Value

Baby boomers are the largest generation ever to retire (at around 74 million strong), and they’re continuing to alter just about everything in their wake—not the least of which are the real estate and design worlds.

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The 2020 Medicare enrollment season brings fierce competition for baby boomers among insurers

With Medicare open enrollment getting underway this week, insurers are putting on the hard press to attract new baby boomers aging into the program, offering hundreds of plans and service options tailored to their individual medical needs.

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Harvard Study Looks at Where, How Aging Baby Boomers Live

While a lot of attention is now focused on Millennials, the country is still aging. A new report from the Harvard Joint Center for Housing Studies looks at how the growing population of elderly is poised to change the characteristics of homeownership and the need to prepare for the ramifications.

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Kindur Introduces SmartDraw, New Subscription Service to Help Baby Boomers Keep More of Their Money in Retirement

Today, Kindur has officially launched SmartDraw, a subscription service designed to empower baby boomers to retire fearlessly. With Kindur’s intuitive technology and the option to connect directly with a licensed financial advisor, SmartDraw enables customers to extend the life of their retirement nest egg.

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October 16th, 2019

The Radio Agency Discusses Radio’s Potential as a Marketing Platform to Reach Baby Boomers

The Radio Agency, an industry-leading authority in the world of radio advertising and podcast advertising knows how advertisers can reach target audiences through the power of audio advertising. According to The Radio Agency, industry research shows that there’s a world of untapped possibilities for an often undervalued demographic: the 55+ age group.

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Baby boomers want more food delivery, report finds

New research from the National Restaurant Association shows that 51% of baby boomers want to order food delivery more often than they do now, reports to Restaurant Business. This compares with 43% of millennials.

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Aging baby boomers spur critical need for specialists in geriatric emergency care

It’s a quiet Monday morning when a nurse at Banner medical center gets a call from incoming paramedics: “We’re coming in with a 65-year-old male. He’s in a memory care area of a retirement home …”

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October 9th, 2019

Half of Adults Don’t Have Emergency Savings, AARP Finds

Half of adults age 50 and older do not have an emergency savings account, placing them at risk that an unexpected expense could create short-term and long-term financial problems, according to a new study from AARP’s Public Policy Institute.

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9 Travel Trends and Habits of Baby Boomers

Anyone who has watched Dirty Dancing remembers the iconic line, “Nobody puts Baby in the corner.”

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Baby Boomers’ ‘trillions of dollars’ of wealth increasingly at risk to fraudsters, family and friends

With about 10,000 Baby Boomers turning 65 every day in the U.S., the demographic is proving to be a prime financial target for not only fraudsters, but also for family members and friends.

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Baby Boomer generation is turning into the Baby Boozer generation says report

The Baby Boomer generation is turning into the Baby Boozer generation according to the findings of research published this week.

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Not Dead Yet: Boomers Still Wield Significant Buying Power

I was recently in a media presentation where they showed an image of “baby boomers” as two older, very gray adults.

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October 2nd, 2019

When and How to Limit a Loved One’s Digital Devices

Sally Balch Hurme’s 75-year-old husband, Arthur, has dementia. Every day she struggles to keep him safe in a world full of digital threats.

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3 Reasons Why Renting Can Be Smarter Than Owning a Home in Retirement

If you’re nearing retirement, it’s likely that renting is a distant memory. But if your retirement plan includes making a move, renting might be a sweeter financial and lifestyle fit.

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States Focus on Rise of Elderly Populations

THE AGING U.S. population is perhaps the most seismic demographic shift business leaders, state legislatures and health care providers will face in the next few decades, yet there aren’t many one-size-fits-all options for catering to an increasingly elderly America.

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America’s Workforce: The Reality of Retirement Readiness

What a beautiful image: a weeklong dream cruise along the Caribbean, with three generations of family laughing and enjoying the trip. There’s only one thing missing from this picture: the tens of millions of Americans who have little to no retirement savings. But preparing these Americans for their golden years is not an insurmountable task.

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Boomers Aren’t as Influenced by Social Commerce as Younger Cohorts

Social media has become a hub of influence on many consumers’ shopping. Boomers, though, have been wary of this, whether via ads, postings by fellow consumers or the cajolery of “influencers.”

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September 25th, 2019

New survey of baby boomers shows mounting retirement challenges

Millennials are normally the ones stressing out over their lack of retirement savings, but a new survey suggests baby boomers may have an even bigger reason to worry.

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On average, boomers have held more than a dozen jobs

With the rise of the “gig economy” and the decline of pensions, common wisdom holds that older generations stayed loyal to one company, while today’s young folks are likelier to hop from job to job.

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How do the generations want to bank?

Many of the changes happening in banking today have been designed to embrace the Millennial generation.

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Baby Boomers Are Falling 70% Short of Their Target Retirement Savings. Here’s How to Catch Up

Retirement is becoming more and more expensive, with the average workers estimating they’ll need to have about $1.7 million saved, according to a survey from Charles Schwab.

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Baby Boomers Try to Stay in the Generational Mix as They Age

Members of the baby boomer generation, who in their youth proclaimed, “Don’t trust anyone over 30,” would rather not be segregated with people their own age as they grow older.

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September 18th, 2019

From cohabitation to cohousing: How older baby boomers are revolutionizing senior living

One of the major questions of growing older is “Where do I want to live as I age?” For many baby boomers, an important goal is staying independent as long as possible. Many in this generation desire to age in their homes and make their own choices as long as possible.

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Another Report Shows How Far Behind the Baby Boomers Are on Retirement Savings

Many Americans have a certain vision about what their retirement will look like: Some picture a life spent pursuing their passions and hobbies. Others hope to travel, or spend more time with family.

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Savvy Senior: Electric bikes are booming among baby boomers

Many older e-bike owners say that they ride more frequently and go further and longer than they ever would with a traditional bike. Here’s what you should know about e-bikes, along with some tips to help you choose one.

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This Could Be the Reason 40% of Baby Boomers Struggle in Retirement

Credit card debt is a problem at any age, but it’s especially troubling later in life. Unfortunately, 40% of baby boomers are still in the process of paying off credit card debt, according to a new survey from real estate company Clever. And that could hurt their retirement in more ways than one.

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September 11th, 2019

Retail Marketers: Top Shopping Behaviors for Gen X and Boomers

Many businesses are hyper-targeting marketing efforts to millennials and Gen Z, but new research released today highlights the shopping patterns of the older, larger core generations: Gen X and baby boomers.

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VR can help meet the challenges of an aging population

By 2035, as baby boomers age, the elderly will outnumber children for the first time in U.S. history. It is a demographic curiosity that will similarly play out around the world as populations lean increasingly elderly leading up to 2030, by which time every baby boomer in the planet will be over 65.

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Retirement Crisis in America: Baby Boomer Savings Come Up Short

Retirement has always been a core part of the American Dream – after years of hard work, everyone deserves to kick up their feet and enjoy the golden years.

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Baby Boomers Are Dangerously Short on Retirement Savings, Data Shows

When you’re in your 20s or 30s without much in the way of retirement savings, it’s most certainly a wakeup call, but it’s not necessarily cause for panic.

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September 4th, 2019

Retirement Trends Of Baby Boomers

Baby boomers are entering retirement with the confidence that the best years are still to come. Rightfully so, considering boomers are the first generation to grow up expecting life to continue improving.

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Baby Boomers Are Giving Financial Help to Their Grown Children

For many parents, it’s second nature to want to make financial sacrifices to support their children, even after they’ve become adults.

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The Senior Retirement Gap And How To Help Close It

The good news: Today’s seniors are living longer, healthier lives thanks to advances in medical science and senior health. The collateral negative impact: Retirement savings haven’t adjusted, meaning more seniors won’t be financially prepared to enjoy their longer lifespan.

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Older Adults Fuel Recreational Pot Use

It’s Friday night in downtown Oakland, California, and the monthly meeting of the T’Oakland Senior Canna Club is in full swing. There’s an herbal tang in the air, soft music on the sound system and a pile of weed in the community rolling pan.

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August 28th, 2019

Baby Boomers and Millennials Want More Frequent Communication

Years before the oldest baby boomers reached retirement age, the healthcare industry began to prepare for the impact of an aging generation. Healthcare providers and organizations have dedicated time and resources to studying the needs of boomers and adapting to meet them.

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Thousands of Baby Boomers on Medicare, Social Security cause of exploding national debt, Cassidy says

The national debt is exploding because of the number of Baby Boomers becoming eligible for Medicare and Social Security, U.S. Sen. Bill Cassidy said during a meeting in Opelousas on Monday.

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More than half of Baby Boomers say they want to stay in their houses after they retire

Even as Millennials enter the homebuying market, many Baby Boomers indicate they plan to stay in their homes throughout their retirements, according to a new study from PropertyShark.

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Aging baby boomers raise the risk of a long-term-care crisis that the US isn’t remotely ready for

Taking care of the aging population is a crisis in the making, and no one — not families, not government programs, and not the healthcare workforce — is prepared for it.

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August 21st, 2019

The wealth gap between generations in the US has nearly doubled in the past 20 years — and the Great Recession, an unaffordable housing market, and astronomic student-loan debt are to blame

Look no further than the widening generational wealth gap to see just how financially behind millennials are.

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Baby Boom or Bust: How Airlines Can Cater to Boomers

Patti Smith was born in the inaugural year of the so-called baby boom, and she doesn’t like airport kiosks. “The girl behind the counter insisted I use the kiosk,” the punk poet laureate recalls in a travel anecdote in her memoir M Train. “I want a person to give me my boarding pass, but she insisted I type my information on a screen using the damn kiosk.”

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WHO GOES BANKRUPT IN AMERICA? INCREASINGLY, THE ELDERLY

Every month, 73-year-old Suzan Benge lives on just $771 in disability payments, $100 in food stamps and $14 in state low-income subsidy. So when her credit card debt hit $18,000 earlier this year, she felt she had little choice but to join the rising tide of American seniors filing for bankruptcy.

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Don’t Alienate Boomers While Obsessing Over Millennials

We constantly hear about how important it is for businesses to reach out to young consumers. Millennials are about to surpass Baby Boomers as the largest generation and they’re already the largest generation in the U.S. labor force, according to Pew Research Center.

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August 14th, 2019

The number of older Americans filing for bankruptcy has surged by up to 300% in recent years — and boomers are no exception

Baby boomers’ bank accounts have seen better days.

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Baby Boomers are binge-drinking more than Millennials. Here’s why

Despite all the recent think pieces about the rise of sobriety, a new study found that about one in 10 adults in the over-65 age range are binge drinking.

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Your Baby Boomer Report Card

If there’s one thing young adults can agree on, it is that baby boomers have ruined the world. This seems a tad harsh. So maybe it’s time for a resentment-free assessment of the boomers, conducted by a trained pop sociologist with no ax to grind.

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Caregivers Make Sacrifices As ‘Silver Tsunami’ Looms

The realities of caregiving are hitting home for Americans, as a majority of boomers who expect to be caregivers (92%) are willing to make lifestyle sacrifices to provide care to a family member or loved one.

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August 7th, 2019

More Baby Boomers May Be Choosing to Age in Communities — Here’s Why

Have you heard of Priya Senior Living? Located in Fremont, California, the senior living property caters to aging residents looking to enjoy the culture of India. It’s sold out.

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This is how boomers are reinventing retirement living

Louise Rausa, 72, lived in world-class cities including Paris and New York, and she spent part of her adulthood in co-housing communities in the western United States where residents shared a kitchen, garden and outdoor space.

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Retire? No, thanks. Boomers stay on the job longer

Most members of the baby boom generation are still on the job, and they’re working longer than people their age have in more than half a century, new data from Pew Research Center shows.

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July 31st, 2019

Baby boomers are worth more than ever, but millennials are still lagging behind — and the reason why is clear

Comparing baby boomers to millennials might be comparing apples to oranges. But new data shows that millennials are losing ground compared to the generation before them at the same age.

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States struggle to plug holes in senior health care as Boomers retire

The cost of caring for retiring Baby Boomers has been a growing concern for the health care industry, which is weighing various options to attack the looming crisis.

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‘Baby-chaser index’ tracks boomers who move to be near grandchildren

No need to take that trip to grandma’s house — she may be coming to you.

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Baby Boomers Spend Lots of Leisure Time Glued to Screens

In the past decade, Americans ages 60 and older have increased the time they spend on computers, tablets, phones or watching T.V. by nearly 30 minutes per day. And that means the Baby Boomer generation and those older spend more than half of their daily leisure time in front of screens.

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Baby Boomers are staying in the labor force at rates not seen in generations for people their age

The majority of Baby Boomers (U.S. adults born 1946 to 1964) are still in the labor force, and the oldest among them are staying in the labor force at the highest annual rate for people their age in more than half a century. 

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July 24th, 2019

Student Loan Debt Is Crippling Too Many Families

People 50+ make up 20 percent of Americans still paying for an education

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Housemate Wanted. Must Lift Heavy Objects

To care for one another, many retirees are living together

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Divorce after 50 is absolutely destroying baby boomers’ finances

Boomers are ending marriages, sometimes for the second or third time, wrecking their finances on an unprecedented scale and never bouncing back

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How and Why Entrepreneurs Should Focus on Seniors in 2019

You know those images of meek old ladies sitting in their gardens? Uh-uh. That’s not reality.

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July 17th, 2019

The baby boomers have had a great financial run, but will it all catch up to them in retirement?

Baby boomers are a pampered lot. We get all the breaks. While young adults struggle to make ends meet, we pay less on the bus, at the movies and at the drug store on Tuesday. We’re catered to by the media (Golden Oldie radio stations) and the entertainment industry (‘A Star is Born’ remake).

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Alphabet’s Sidewalk Labs backs Umbrella, a community marketplace for boomers

Roughly 55 million people in the U.S. are 65 or older, which comes to around 16% of the population. Between the 2000 and 2010 census, the 65+ age group increased by 15.1% — notably greater than the 9.7% growth rate attributed to the broader population.

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Consumer Shopping Trends and Statistics by the Generation: Gen Z, Millennials, Gen X, Boomers and the Silents

The 1970s phenomenon of communal living is making a comeback in the United States, popular among retiring baby boomers looking to reduce their environmental footprint and stay connected socially.

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Baby boomers driving new interest in communal living

Marketers have been focusing heavily in recent years on marketing to millennials as they establish households and come into more spending power. For some time, marketers have been adjusting their marketing tactics to appeal to this age group, those consumers who are approximately between 23-39 years old. And for good reason, millennials spend about $600 billion in the United States each year and their average yearly expenditures total around $47,112. (Accenture)

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‘Baby-chaser index’ tracks boomers who move to be near grandchildren

Where millennials lead, their parents and grandparents may follow

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July 10th, 2019

As Boomers Age, Financial Scammers Take Aim

Marti DeLiema has been researching financial fraud among older Americans since her PhD work at USC in 2010. “Baby boomers hold the majority of wealth in the country,” she said in a phone conversation recently, “and that can paint a target on their back as they age.”

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How baby boomers are redefining what ‘old age looks like’

My perception of old age is inextricably linked to my grandmother. When I was a kid, I thought this 65-year-old, white-haired woman whose entire body wobbled when she walked was very old. Now that I’m 66, my personal perception — or perhaps, misperception — of old age has changed. I suspect I’ve got lots of company.

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Video games: More women play now than teen boys do, millennials and boomers play, too

Contrary to popular belief, video games aren’t dominated by 12-year-old boys.

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This is the No. 1 ZIP code in America for baby boomers

Call them boomtowns — for boomers.

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Poll: 1 in 4 Don’t Plan To Retire Despite Realities Of Aging

Nearly one-quarter of Americans say they never plan to retire, according to a poll that suggests a disconnection between individuals’ retirement plans and the realities of aging in the workforce.

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July 3rd, 2019

Boomers back on the dating scene seek cosmetic procedures to put their best face forward

The rise of dating websites and apps have changed the dating scene, leading singles to make judgments on potential dates as fast as they can swipe their screen.

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T. Rowe Price: Baby Boomer Women Significantly Lag Baby Boomer Men In 401(K) Savings

Baby boomer women have a median 401(k) savings balance of $59,000, less than half of the $138,000, median balance of baby boomer men, according to a recent T. Rowe Pricesurvey focused on the financial behavior and attitudes related to gender.

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These 8 updates makes it easier for Baby Boomers to live at home

Older homeowners are spending the most on remodeling and they prefer to spend on remodeling rather than buy new homes.

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Healthcare And Baby Boomers: Tech Adoption Is The Key To Better Outcomes

They grew up on rock ‘n’ roll, drove Mustangs and Corvettes, and made social protests the norm. They were nicknamed the Me Generation because they invested more of their time and money in themselves on things like self-realization, self-actualization and self-help.

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Seniors Seek Meaning, New Experiences, Financial Health In Retirement Years

In a new survey, nearly 70% of Americans ages 62 and older said physical health is most important to them as they age, followed in order by cognitive health (16%), social health (13%) and financial health (6%).

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June 26th, 2019

What Retailers Need to Know About Boomers

Baby boomers already know how to go to a brick-and-mortar store and buy things. So unless there’s an obvious benefit of convenience or better prices, they’re not rushing to master newer, more tech-heavy shopping methods.

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82.9% of Baby Boomers feel Very Qualified or Overqualified for Jobs they are applying

A new iHire study showed that 52.5% of baby boomers have experienced age discrimination in their job search while 65.6% feel “very qualified” for positions for which they’re applying.

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Baby boomers and retail: the need to re-engage the forgotten generation

Over the last few years, advertisers have rushed to woo millennial consumers, leaving their older counterparts feeling overlooked or alienated.

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Chicago housing market hurdle: As baby boomers stay put, millennials struggle to find starter homes

Looking for a nice midcentury modern in the western suburbs and wondering why those stubborn baby boomers won’t move out and on so people like you can move in?

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Where the Jobs Are for Older Workers

Older adults in major metropolitan areas, especially in the Northeast and around Washington, D.C., are more likely to continue working past age 65 than those in other areas around the country, according to an analysis of census data by the Associated Press-NORC Center for Public Affairs Research.

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June 19th, 2019

Travel tip: AARP survey says Baby Boomers are on the move

Baby Boomers aren’t just sitting at home watching the grass grow. An AARP survey of 2019 Boomer travel plans revealed these tidbits:

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Baby Boomers Excel in the Gig Economy, 31% Complete More than 3 Gigs a Week

The gig economy is allowing people to work when and where they want. And increasingly baby boomers are making up a larger percentage of this workforce. So much so, 31% of them are completing more than three gigs a week.

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Silicon Valley’s Booming Interest In Businesses For Boomers

There’s been a lot of hand-wringing about the lack of innovation and investment in products and services for older Americans. But after attending the 2019 Silicon Valley Boomer Venture Summit in Berkeley, Calif., and moderating three sessions there, I’m here to report that it looks like things are changing — for the better.

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Baby Boomers Are Seven Times More Likely to Share Fake News, Study Shows

Baby boomers share nearly seven times as many fake news articles on Facebook as adults under 30, a new study finds.

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How baby boomers are redefining what ‘old age looks like’

My perception of old age is inextricably linked to my grandmother. When I was a kid, I thought this 65-year-old, white-haired woman whose entire body wobbled when she walked was very old. Now that I’m 66, my personal perception — or perhaps, misperception — of old age has changed. I suspect I’ve got lots of company.

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June 12th, 2019

The secrets that younger baby boomers know about healthy aging

For those who are lucky enough to become centenarians, there’s usually one question they are constantly asked: “What’s your secret?”

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Brands respond as Boomers cut back on sugar

Half of Baby Boomers are cutting back on sugar or buying products that contain less of it.

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Most boomers likely won’t downsize for another 20 years — too late for millennials

North Americans are known to move through a fairly predictable “housing life cycle.”

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Millennials vs Baby Boomers: What they drive and why they drive them

The gap between millennials and baby boomers in terms of lifestyles, perspectives and beliefs may be wide in some respects. I wondered, is the divide between their ride as wide?

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June 5th, 2019

More baby boomers use medical marijuana, but they want their doctors to get wise to the risks and benefits

Baby boomers’ marijuana use has edged upward in the past decade, but recent research suggests some still have a hard time getting a hold of the drug.

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Senior Hunger Surges As Boomers Swell The Ranks Of The Nation’s Elderly

The massive Baby Boomer generation which brought America the happiness of rock & roll and the Ford Mustang en masse is poised to trigger a surge in a scourge:

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More than half of baby-boomer job seekers say they’ve faced age discrimination, and it’s costing them work

Aging baby boomers need more money medical care and other expenses, but they can’t afford it because they’re only finding low-wage work and are dealing with age discrimination on top of that.

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Are Baby Boomers Financial Marketers’ Millennial Secret Weapon?

Forget Yelp and social media influencers: When it comes to choosing a financial institution, new research indicates that younger Millennials turn to their family and friends above anyone else.

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May 29th, 2019

Baby Boomers Spend More Than Millennials — Yet Are Ignored By Advertisers

Nobody likes to be ignored. Remember Glenn Close in “Fatal Attraction”? So why do advertisers ignore boomers to focus on the “it” demos: millennials and Gen Z?

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Annuity sales hit record levels as boomers look for safety and lifetime income

Baby boomers craving financial certainty and shunning stock market risk were practically standing in line to buy annuities early this year, according to an insurance research organization which reported sales reached the highest level in a decade.

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The sharing economy is coming for your retirement

Louise Rausa, 72, lived in world-class cities including Paris and New York, and she spent part of her adulthood in co-housing communities in the western United States where residents shared a kitchen, garden and outdoor space.

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Baby boomers becoming fastest-growing marijuana customer base

There’s an interesting phenomenon happening these days. A generation that came of age as marijuana came onto the scene is now rediscovering it.

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Why cohousing could be the answer for aging baby boomers

In a recent post, Why the future of housing should be multifamily and multigenerational, I mentioned cohousing, which was started in Denmark primarily by young families as a way of sharing resources like childcare.

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May 22nd, 2019

Preparing to care for the Baby Boomer wave that’s coming

Ten thousand Baby Boomers turn 65 every day. By 2029, the entire generation born between 1946 and 1964 will be at least that old. What happens next concerns millions of Americans.

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Is Your Business Ignoring the Generation That Can Make You Rich?

Two people with a total of $100 walk into your newly opened business. One person gets to spend $30 of the total; the other will spend $70. Which one do you target first?

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Baby Boomers Are Embracing ‘Unretirement’ For Fulfilling Careers

As life spans continue to extend, the good news is we’re living longer, hopefully healthier lives. According to the Stanford Center on Longevity, the reality is that many Americans aren’t financially prepared for these additional years.

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Baby Boomers in No Rush to Retire

“The vast majority of baby boomers delayed work, delayed marriage, delayed childbirth, and delayed growing up. They’ve always done everything later, and you can bet they’ll delay retirement.”

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More baby boomers stay in their homes as they reach retirement, skipping downsizing

It’s always been a sort of final chapter of the American dream: Get married and have kids. Buy a house. Move to a bigger house. Downsize to a smaller one.

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May 15th, 2019

Baby Boomers Driving Off Debt Cliff With Expensive Car Loans, According To New Study

Why doesn’t car loan debt have the same emotional resonance as a source of panic compared to student loan debt:?

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Boomers, Elders and More: ‘Caregiving During Work Hours’ May 15

The Boomers, Elders and More speaker series will present “Caregiving During Work Hours” from noon to 1 p.m. Wednesday, May 15, at the Godchaux Nursing Annex, Room 166.

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BoomerFirst: Building for Baby Boomers as the 1st Customer

Recently, my husband and I managed a variety of parental life events that have opened our eyes to the huge gap in technology for Baby Boomers.

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Bingo? Not interested. Healthy, independent boomers are revolutionizing retirement living

Baby boomers are changing the landscape of retirement living, and for seniors, it’s meaning more choices and a shift toward purposeful living.

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Baby Boomers Are Embracing ‘Unretirement’ For Fulfilling Careers

As life spans continue to extend, the good news is we’re living longer, hopefully healthier lives. According to the Stanford Center on Longevity, the reality is that many Americans aren’t financially prepared for these additional years.

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May 8th, 2019

Long-Term Care Costs Limit Access for Half of Seniors by 2029

Half of middle-income seniors won’t be able to afford long-term care, assisted living, or other healthcare services by 2029, according to a new study out of NORC at the University of Chicago.

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‘Gramping’ Is the Latest Travel Trend Grandparents Need to Know About (Video)

You’ve heard about solomoons and glamping, but get ready for the next travel trend: gramping.

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The Booming Boomer Market for Apple Watch

In 1997, while on one of my trips to Japan, I spent some time with local executives who were in the wireless business. During one of our dinners, we started talking about the culture in Japan and how their elders are revered.

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Forget Generational Stereotypes, Baby Boomers Are Just As Addicted To Smart Phones As Millennials

Weeks ago I was shocked to report the amount of screen time that the average American consumes every day (more than 12 hours) looking at smart phones, computers and televisions, and further to write about the toll it seems to be having on young adults and babies mental and physical health.

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May 1st, 2019

New Survey Says Boomers Are More Savvy About Online Security Than Millennials

Baby boomers beat out tech-savvy millennials in guarding their online security, according to a survey of over 4,000 internet users from 18 to over 65 years old released on March 1 from new media company Axios.

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Baby boomers hampered by care cost worries

Concerns about care costs are holding back baby boomers from spending in retirement, new research has warned.

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How baby boomers are transforming the idea of retirement

Every day, 10,000 baby boomers hit the retirement age of 65. In fact, there are over 70 million people in the retirement age range living in the United States right now, with a huge portion of them already out of the workforce and many more planning to join them soon.

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As baby boomers age, rates of vision loss are soaring. A 99-year-old Winnetka organization wants to help.

For the burgeoning sector of baby boomers who are struggling with vision loss, the so-called golden years can be clouded by despair and darkness.

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The Business Of Boomers Is Booming

The largest population cohort in America is aging and that can be both good news and bad news, depending on how you look at it.

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April 24th, 2019

Student Debt Increasing the Strain on Older Americans

When Louise Griffin visited a state university in the Southeast with her high school marching band, she fell in love with the school. It was, she declared, where she wanted to go. No matter that she lived in Pennsylvania, where a public college probably would have cost less. “She had her heart set on this one,” says her mother, Esther.

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Cosmetic procedures boomers are choosing to stay looking younger

Leslie Carbajal is in her mid 30s and is doing a little filler to diminish her very small signs of aging.

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The Misconception Of Baby Boomers And The Age Of Technology

Walk into any digital marketing meeting and you’re bound to hear “Target millennials,” “This is what Gen Z wants,” and “The new generation responds well to this content.”

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Amid shifting attitudes on medical marijuana, baby boomers are big buyers

Every day, Helen Narke battles a burning sensation in her mouth that is never expected to go away.

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Baby Boomers Are Fueling An Industry That Is Ripe For Disruption. The Rise of The Death Concierge.

If you have not visited the Costco website recently, you might not have noticed a new category they added: funeral. They currently list caskets and urns. If Costco is getting into the business of death, then this must be a large and growing industry.

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April 17th, 2019

Census report: Baby boomers are expected to outnumber babies by 2030

In about 10 years, the census expects all baby boomers will be over the age of 65 and older people are projected to outnumber children for the first time in U.S. history.

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Law Firms Weigh Retirement Rules as Baby Boomers Keep Practicing

Baby Boomers are edging near and crossing over customary retirement age, but an expected wave of partner departures has yet to surface since many lawyers are working past 65, and some into their 70s.

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Baby boomers face retirement crisis — little savings, high health costs and unrealistic expectations

April is National Financial Literacy Month, but this week is National Retirement Planning Week, which means it’s time for yet another round of depressing statistics about how unprepared we all are for retirement.

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Managing Baby Boomer Retirement When You’re Not Allowed to Ask

When a service technician with more than 30 years of tenure at Ingersoll Rand Plc told his bosses he was considering retirement—his knees were no longer strong enough for him to climb rooftops—they created a new job for him and urged him to stay on.

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April 10th, 2019

Physical Abuse Against Older Adults on the Rise

As the number of Americans 60 and older rises, the rate of violence against them is rising even faster, according to a report Friday from the Centers for Disease Control and Prevention (CDC).

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Banking and The Impending Baby Boomer Crisis

When Millennials get most of marketers’ attention — followed closely by Generation Z — one might easily get the impression that Baby Boomers have become irrelevant.

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What Retiring Baby Boomers Mean for the Economy

Almost 10,000 baby boomers turn 65 every day. The famed generation, defined as those born between 1946 and 1964, is causing something of a stir as they reach retirement age in droves. In 2031, the U.S. population over the age of 65 will number 75 million, almost double what it was just 23 years prior in 2008.

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This Chart Shows How Much Millennials, Gen X and Baby Boomers Have Saved for Retirement. See How You Compare

Millennials are lazier, more entitled and less prepared for adult life than the generations before them — or so the thinking goes. But when it comes to saving for retirement, at least, that may not be true: Millennials are surprisingly aligned with both Baby Boomers and Gen Xers when it comes to planning for their golden years.

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Life Insurers Endorse Legislation To Boost Americans’ Retirement Security

American Council of Life Insurers (ACLI) President and CEO Susan Neely announced today ACLI’s support for the Retirement Enhancement and Savings Act (RESA) that was introduced by Senate Finance Committee Chairman Chuck Grassley (R-Iowa) and Ranking Member Ron Wyden (D-Ore.).

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April 3rd, 2019

42% of Baby Boomers Are Putting Their Retirement at Risk With This Mistake

Take a moment and think about where all your money is going each month. Do you have an idea of the dollar amount you spend on necessities versus nonnecessities? If not, you’re not alone — and it’s potentially hurting your chances of enjoying a comfortable retirement.

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How to Connect with Baby Boomers through Content Marketing

It seems like every day there’s a new think piece about millennials. (We recently contributed to this phenomenon ourselves.) It’s worth taking a step back, however, to remember that there are other people in the world buying products and consuming content. The success of your company may largely depend on how well you can connect with these demographics.

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‘We’re dealing with an issue that’s unsexy’: New DTC brands are targeting baby boomers

New direct-to-consumer brands are moving on from millennials and targeting baby boomers instead.

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CX Technologies Target Customers in the Baby Boomers Age Range

What is the baby boomers age range? According to Pew Internet, there are around 70 million baby boomers. This generation was born between 1946 and 1964, making the baby boomer age range from 55 to 73 this year.

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March 20th, 2019

As Parents And Grandparents Age, More And More Millennials Are Family Caregivers

Nitzia Chama arrived in Los Angeles from Veracruz, Mexico with dreams of becoming an actress. Eight years later, at age 30, she is balancing freelance gigs, running errands with her grandparents and attending health education classes to learn more about diabetes.

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Aging into invisibility

A recent article in The Atlantic, titled “The Invisibility of Older Women,” by Akiko Busch, struck a deep chord. Having turned 65 last month, I have been welcomed, on more than one occasion, to the age of Medicare.

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The Most Important Social Security Table You’ll Ever See

Whether you realize it or not, Social Security is our nation’s most important social program. Of the 63 million benefit checks divvied out each month, more than 22 million are responsible for lifting individuals above the federal poverty level, which in 2019 is $12,490 in earned income for a single individual.

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Having a ‘senior moment?’ Better call it something else

It’s official. Nobody likes to be called old or any variation there of.

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10 Most Well Guarded Secrets about Marketing to Baby Boomers

Baby Boomers are that generation that were born between 1946 and 1964. According to the US Census Bureau, over the next decade the number of 50+ Americans will grow by 16 million . That’s three times the pace of younger groups like Millennials.

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Boomers More Prepared For Death Than Life, Study Finds

Today’s baby boomers are more financially prepared for death than life, according to the latest research from the Bankers Life Center for a Secure Retirement®.

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March 13th, 2019

SANDWICH GENERATION: Baby boomers transition from career jobs to meaningful engagement

Many people over 50 are starting businesses, re-careering and moving into the non-profit sector as volunteer leaders and even as employees. Organizations like UMAC have started working directly with area boomers as they look for their what’s next

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How to Connect with Baby Boomers through Content Marketing

It seems like every day there’s a new think piece about millennials. (We recently contributed to this phenomenon ourselves.) It’s worth taking a step back, however, to remember that there are other people in the world buying products and consuming content. The success of your company may largely depend on how well you can connect with these demographics.

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Boomers and e-bikes were made for each other

Almost a year ago I wrote that we should worry about boomers on e-bikes, noting that “older, male Dutch e-bikers are dying in shocking numbers.” It turned out not to be entirely true; statistically it had nothing to do with the e-bikes.

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Boomers Fondly Remembering Their Favorite Childhood Brands

If you’re a boomer, do you have fond memories of the Saturday morning TV shows that entertained you as a child? Those shows were engaging, but they were also vehicles for brand advertising. Chances are that’s how you first got to know your favorite cereal, soft drink and snack food brands.

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3 Reasons Baby Boomers Are in Big Trouble When It Comes to Retirement

In 2019, many baby boomers are nearing retirement, if they aren’t there already. Unfortunately for many in this generation, retirement may not be all it’s cracked up to be. In fact, for far too many boomers, retirement is likely to be fraught with financial worries.

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March 6th, 2019

Baby boomer health paradox: Living longer, but more obese than any other generation

The oldest baby boomers hit age 72 by year’s end.

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Baby boomers are retiring in droves. Here are three big reasons for concern.

The youngest baby boomers are around 55 years old. The oldest are in their 70s. Most Americans don’t remember a workforce without the largest generation.

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As more millennials become homeowners, seniors are becoming renters

High home prices aren’t stopping more Americans from becoming homeowners. But seniors are bucking that trend.

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February 27th, 2019

6 Ways to Keep a Stellar Credit Score in Retirement

Many seniors probably don’t consider building and maintaining credit to be a top financial issue. After all, the home and car are paid off, and everything else is contained within a careful budget, right?

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‘Aging Successfully’ Basically Means Not Aging At All

From where I sit on the aging food chain, 67 is not really the new 42 ― at least not according to my left knee, which still hurts like the dickens some 40 years after I wiped it out on a ski run on Vail’s back bowls. Thing is, it only hurts sometimes, and mostly, I just forget about it.

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The Digital Video Series: Baby Boomers | Infographic

The number of boomers watching digital video on a monthly basis might not be as high as younger generations, but the 37.7 million who will do so this year are more likely to use computers and streaming services than their smartphones.

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Why Are Boomers Still Working? Maybe We Just Don’t Know How To Retire

I am a 68-year-old baby boomer who still works full time. I am precisely who younger people point to when they hear the reports that more of them can’t find jobs and more of me still have ours.

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Baby Boomers To Push U.S. Health Spending To $6 Trillion By 2027

National health expenditures are expected to reach nearly $6 trillion in less than 10 years, accounting for 19% of gross domestic product, the federal government said Wednesday.

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February 20th, 2019

New Poll: Baby Boomers Want to Keep Working in Retirement

With the number of Canadians of core working-age at its lowest proportion on record and projected to keep falling1, a new survey conducted by The Harris Poll and commissioned by Express Employment Professionals, found that employed baby boomers want to keep working in retirement, but most say their company doesn’t offer the option.

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Why are Baby Boomers facing higher prescription costs?

Health insurance Opens a New Window. is one of the biggest concerns for Baby Boomers as they retire and begin their golden years. But for those dealing with chronic heart disease or diabetes the cost for their medication could compromise their life savings and wipeout their retirement portfolio.

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Generations Week: Baby Boomers

Baby Boomers say they’ve seen a lot of change during their lifetimes and they are the first generation to deal with a few unique problems.

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Baby boomers are the ultimate promise-keepers

91% of baby boomers (55-64-year-olds) state they haven’t broken a single promise in the past six months, in stark comparison to their younger compatriots, according to a poll* by Cancer Research UK’s new legacies campaign, which is encouraging people to make a promise to leave a gift in their will.

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February 13th, 2019

Five things baby boomers need to know as they grow older

Taking a deep dive into the life expectancy gap that exists between elderly men and women had Kathryn Crespin, a researcher at the University of Virginia’s Weldon Cooper Center for Public Service, feeling, at times, like a “Debbie Downer.”

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Are boomers passing the torch when they retire, or just dropping it?

The boomer brain drain is the growing trend of boomer workers retiring and employers failing to have a succession plan, or knowledge transfer plan, in place. When many of these boomers leave, they take with them institutional knowledge and names of key contacts; these can be extremely useful to the workers (usually younger ones) who’ll take over for the retirees.

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Many tech-savvy baby boomers now work remotely

An increasing number of Americans are choosing to work from their homes, at least part time, and many of those people are over 50.

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The Baby Boomers Are Doing Just That. Booming.

When the unemployment rate dropped to below 5 percent in 2017, there was widespread belief that the economy was close to, if not at, full employment.

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Baby boomers will be among the hardest hit by climate change

The 16-year-old activist Greta Thunberg complains about older generations: “You say you love your children above all else, and yet you are stealing their future in front of their very eyes.”

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February 6th, 2019

PBS’ Baby Boomer-centric Website Spotlights Proprietary Reverse Mortgages

For baby boomers with highly valued properties, the new swath of proprietary reverse mortgage offerings may be something to take a closer look at.

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How to Avoid Becoming a ‘Bored Boomer’ in Retirement

A Certified Financial Planner friend of mine shared a story over breakfast recently. One of his long-standing clients — let’s call him Jack — who had fully retired six months earlier, called out of the blue with a plea for help.

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No Longer The Luckiest Generation: Boomer Finances Start To Roll Over

We Baby Boomers timed it perfectly. We came of age during an era of plentiful jobs and relatively high wages.

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Why Life Settlements Will Continue To See Growth

Conning publishes a comprehensive annual research report on the state of the life settlement market, featuring a thorough examinations of trends, statistics and market drivers within the industry.

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Are there gender differences in banking behavior?

There is considerable research on gender differences in financial decision making. A number of studies conclude that women, on average, are less risk-seeking than men.

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January 30th, 2019

Want to plan for retirement? Take a lesson from Baby Boomers

Studies show that Baby Boomers are ahead of the game when it comes to planning for retirement.

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Boomers shy away from downsizing, focusing on home improvements instead

Baby Boomers are shunning the idea of downsizing. According to a new survey, more and more older Americans are opting to age in place — and they’re focusing big on home improvements to make it happen.

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Retirement? Boomers aren’t ready yet

Retirement isn’t for everybody — or at least not every baby boomer.

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Senior Living Disruption Coming as Boomers Embrace Tech, Rely Less on Providers

Senior living is facing disruption on multiple fronts, but one trend in particular could be a game-changer: the increasing ability of older adults to remain independent and out of congregate housing until later in life.

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Millennials, Gen X and Even Boomers Will Ditch Banks for Amazon

According to a report from Novantas, 58% of potential switchers — those consumers who are looking to move to a new primary financial institution or would consider doing so — are open to alternate providers like Amazon, Facebook, Apple, or Google. That finding represents a startling 14-point increase over the 2017 survey.

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January 23rd, 2019

Paying off debt is a pressing issue for Gen X and younger boomers

While the majority of middle-class Americans in their 40s and 50s are saving for retirement, getting rid of debt is a more pressing concern.

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The market for tech products for aging baby boomers is expected to balloon to $20 billion by 2020. Here are some of the best

Our elders may be wise in years but they’re not always very tech savvy, as anyone who’s had to provide tech support to an uncle or grandparent can attest.

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Texas baby boomers carrying largest debt into retirement, according to report

Texas baby boomers might want to check on their 401K. They might not have enough squirreled away for retirement to cover their bills.

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Baby Boomers Are Finding More Reasons to Retire Later

Since the 1980s and 1990s, there have been substantial increases in the number of seniors staying in the labor force through previously regular retirement ages, according to Wellesley College researcher Courtney Coile. She calls this one of “the most significant labor market trends” in the United States.

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January 16th, 2019

How and Why Entrepreneurs Should Focus on Seniors in 2019

We see a lot of headlines about how our population is aging, but we don’t see what businesses are doing about it. By 2035, for the first time in American history, people aged 65 and older will outnumber those 18 and younger, and it’s time for entrepreneurs to take note.

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You can blame your baby boomer parents for spreading fake news

Millennials may bear the blame for making $15 avocado toast a thing and killing American cheese, but the proliferation of fake news? Nope, they can thank their boomer parents for that.

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Study Counts 50 Million US Retirees; Number To Grow 40 Percent By 2035

With baby boomers retiring by the thousands every week, while regulations and products change quickly, it can be hard to assess the ever-changing state of retirement in America.

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How To Use Life Insurance In Better Estate Planning

If your client or someone they care about is among America’s estimated 75 million baby boomers, there are a few financial facts and figures you should know.

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The Loneliest Generation: Americans, More Than Ever, Are Aging Alone

Danny Miner, a 66-year-old retired chemical plant supervisor, spends most days alone in his Tooele, Utah, apartment, with “Gunsmoke” reruns to keep him company and a phone that rarely rings.

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January 9th, 2019

Looking Through The Lens At Life After 55: Baby Boomers Not Done Learning

About a dozen older adults crowd around a picnic table painted like the Mexican flag.

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Older workers are driving job growth as boomers remain in workforce longer

Baby boomers should be hanging it up and kicking back.

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Baby boomer travel trends to expect in 2019

2018 saw a shift in how Boomers travel; to start, seniors are now far more interested in a homely stay in an Airbnb over a hotel. So the question on everyone’s mind is what will 2019 bring?

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The baby boomer generation is starting to retire – and no one is prepared

Baby Boomers (those born between 1946 and 1964) represent close to 75 million people in the United States today. They have been the largest generation for a very long time, with millennials just now set to outnumber them in 2019. The difference between these two groups is that one of them is just beginning their careers while the other is retiring or heading toward retirement.

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POLL: OLDER AMERICANS ARE REALLY WORRIED ABOUT HEALTH INSURANCE

A new national poll suggests that many people in their 50s and early 60s harbor serious worries about their health insurance status, now and in the future.

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