Survey Finds Financial Stress High Among Millennials, Gen Z
While younger people in the millennial and Gen Z age groups report high levels of stress in a recent survey, the COVID-19 pandemic is not necessarily the main reason for that, CNBC reports.
Why Gen Z, millennial savers face America’s biggest retirement challenge, and how they can solve it
For anyone entering the job market for the first time, retirement may feel more like a pipe dream than realistic goal. This is especially true for millennials and Generation Z (ages 18 to 23).
5 Reasons Millennials Hate Your Bank’s Content Marketing — And Fixing It
There are millions of fun, entertaining and professional sources of content on the web today. Why should Millennials engage with your content marketing? They won’t if your financial institution is committing one or more of these promotional faux pas.
Consumer Trends Report: Shopping Habits By Generation
Are the shopping behaviors of a Millennial the exact opposite of a Baby Boomer’s? Or are the generations more alike, sharing the same concerns about the future and shopping from the same stores?
How Credit Card Issuers Pursue the Wary Millennial
A recent report by Aite Group, a financial services industry research company, found that almost half of millennials (defined in the report as those born between 1981 and 2000) carry just one rewards credit card. On the other hand, 40% of seniors (born before 1946) have three or more cards, as do 27% of Gen Xers (born between 1965 and 1980). Similarly, less than half of millennials say they use their card at least once a week. In contrast, 61% of seniors do so.
June 25th, 2020
The COVID-19 Pandemic’s Financial Impact on U.S. Consumers
The COVID-19 pandemic is creating a new reality as its impact has stretched to consumers of all generations and income levels. TransUnion is tracking consumer behavior changes and providing results to all to inform understanding and decision-making during this time of uncertainty.
Study: Millennial homeownership likely to take a hit as economic fallout of COVID-19 affects savings
Millennial homeownership has long lagged behind historic norms. Many would-be buyers in this generation found themselves burdened by crushing student loans, challenging job prospects, and sluggish wage growth brought on the Great Recession.
Bitcoin Is The Answer: Survey Results Reveal Growing Millennial Distrust in Big Banks
Millennials like many things, like avocados, Telsa, Beyond Meat burgers, and Bitcoin. What they don’t like, is big banks.
Why Unlisted Accomplishments Are A Millennial Habit
Raise your hand if you didn’t cross off most things you’ve listed on your new year’s resolutions!
MASTER YOUR MONEY: How the American millennial is overcoming debt, the dollar, and the economy they were handed
The day Daniela Capparelli graduated, a letter was waiting in her mailbox. But it wasn’t a congratulatory card.
June 18th, 2020
Survey: Three in four consumers try new online retailers during COVID-19
Amazon is not the only e-commerce retailer to gain shoppers as a result of the COVID-19 pandemic.
46% of millennials say they’re still recovering financially from the Great Recession
Over a decade after the Great Recession ended, nearly half of millennials believe their finances are still recovering from that economic downturn. And that’s before accounting for the latest setbacks being felt by the coronavirus pandemic.
June 11th, 2020
Most Americans worry they will never be financially stable
Seven in 10 Americans worry they will never be financially independent, according to new research.
Millennials Are Happy to Get on Planes Again
Europe’s airlines aren’t all made equal. German flag carrier Deutsche Lufthansa AG will receive a 9 billion-euro ($10 billion) bailout and it was obliged to offer only limited concessions to Brussels in return.
Top 10 Best U.S. Markets for Millennial Homebuyers in a COVID-19 World Revealed
The National Association of Realtors has just released this week the 10 U.S. housing markets with favorable conditions for millennial homebuyers during the coronavirus pandemic.
Study: Millennials may be impulsive shoppers, but they plan ahead
A new survey indicates millennial shopping habits are more complex than they are often given credit for.
June 4th, 2020
Almost Half of Millennials Plan to Invest More, Not Less, During COVID-19
COVID-19 has been hammering the U.S. economy since cases started multiplying in March. Not only have millions of Americans lost their jobs in the past two months, but the stock market has lost a fair amount of value compared to its highs back in February.
89% of young people follow ‘relatable’ influencers
Gen Z and millennial shoppers prefer to follow influencers they consider relatable with 89% of survey respondents admitting that they followed creators who seemed like a nice person.
Future Returns: Millennials, Entering Peak Parenthood, Will Be a Boon to the Economy
The economic devastation of the Covid-19 pandemic has once again put millennials and their uncertain financial futures in the spotlight: They came of age during the Great Recession, and now the oldest among them are turning 40 at a time of unprecedented economic uncertainty.
Young Adults Are More Worried About Financial Impact of COVID-19 than Older Cohorts
More than half of US adults ages 18 to 34 said they’re concerned about being able to pay their rent or mortgage in the next few months during the coronavirus pandemic, according to a recent survey from LeanIn.
May 28th, 2020
Inside the changing millennial home
As the first millennials approach 40, the way the generation has defined home continues a decades-long transformation of the stereotypical American family, according to a new analysis by Pew Research Center.
As Millennials Near 40, They’re Approaching Family Life Differently Than Previous Generations
As Millennials reach a new stage of life – the oldest among them will turn 39 this year – a clearer picture of how members of this generation are establishing their own families is coming into view.
Covid-19 is domesticating millennials. Who thought that would be possible?
What do you call a group of people who witnessed the dotcom collapse as children, 9/11 as teens, and graduated from college in time for a global recession? Millennials.
The ‘loneliest generation’ gets lonelier: How millennials are dealing with the anxieties of isolation and the uncertainties of life after quarantine
The coronavirus pandemic is sowing the seeds of a mental-health epidemic. That’s according to clinical psychologist Benjamin F. Miller, who wrote for USA Today that America was already on track to face a crisis before the outbreak.
Why the Covid-19 economy is particularly devastating to millennials, in 14 charts
The economic toll of the coronavirus pandemic is immense, with tens of millions unemployed and the US economy shrinking at a rate unseen in more than a decade.
May 21st, 2020
Sorry Millennials: Your Generation Might Not Have the Same Opportunity As Previous Generations Had To Fare Better Economically Than Their Parents
The Millennial generation (those born between 1982 and 2000) might not have the same opportunity as previous generations had to fare better economically than their parents.
Market Mayhem To Millennial Madness
It is important to recall the backdrop before COVID-19 struck. Canada was already in a recession in Q4 2019 and with very weak oil prices.
The Privacy Pendulum: How Millennial and Gen Z Perceptions of Search and Privacy are Changing
As digital natives and early adopters of the technologies that have shaped the 21st-century economy, Millennials and Generation Z are hardly tech skeptics.
Millennials and Gen Z Need Fresh Approaches from Consumer Lenders
Tens of millions of American consumers are either “credit thin” or “credit invisible” — without enough credit history, or any, for a lender to evaluate.
May 14th, 2020
Five Upsides To The Coronavirus Recession For Millennial Families
Four years ago The Great Recession was still impacting millennial families. And now thanks to the coronavirus recession, current U.S. unemployment levels are rivaling that of The Great Depression.
Millennial Pet Owners Shifted Buying Habits Pre-Pandemic
One in five pet owners had changed buying behaviors for convenience even before COVID-19, according to a report.
Millennial Nostalgia for the 1980s and ’90s Will Reshape the Auto Industry Forever
Jamie Moore does not suffer boring cars.
New Study: Millennial Women Are Delaying Having Children Due To Their Careers
The pressure to start a family is overwhelming, and for many millennial women who have spent the last decade focused on building their career in the wake of the 2008 recession, this is a complex question to answer.
More home buyers looking to keep parents and their adult children together
With millions of baby boomers coming of retirement age over the next decade — at a rate of 10,000 per day, according to estimates — new-home builders are seeing the rise of a new trend: multi-generational housing.
May 7th, 2020
One-in-Four Americans Report Card Limit Reductions in Last 30 Days
Approximately one-in-four credit card-holders, or about 50-million Americans, have seen a reduction in their card limits over the past 30 days, according to a new survey by LendingTree’s Compare Cards website.
Poll: 23% of consumers added to their card debt during the pandemic
Sickness isn’t the only symptom of the novel coronavirus – 23% of U.S. adults with credit card debt have added to it during the pandemic, according to a CreditCards.com poll.
Q1 2020 Generational Propensity Report: Millennial Homebuyers Continue to Expand Their Mortgage Share Despite Initial COVID-19 Disruptions
In response to COVID-19, millennials seem to be more rooted in place compared to Generation X and baby boomers.
Graphs reveal nearly 40% of baby boomers feel anxious and depressed amid the pandemic while more than half of millennials want to talk to a therapist to help them cope with coronavirus
New graphs show how the mental health of every US generation has been affected by the coronavirus pandemic.
April 30th, 2020
How Different Generations of Consumers Use Social Media [Infographic]
In a recent survey of 1000 consumers and 500 businesses, Animoto found that 75% of Millennials’ purchase decisions were influenced by a brand’s social media presence.
Millennials A Potential Key For Growing eSports Betting Markets
By now, millennials have “killed” everything from rock ‘n’ roll to beer and a lot of things in between if you were to believe social media.
Havas Media Study Finds Millennials ‘Embracing’ Radio, Print Because Of COVID-19
One of the bright sides for the media industry in the current pandemic is that certain legacy media that were being written off as no longer viable — radio, newspapers and magazines — are seeing increased usage, especially among younger demographics.
Using Payments To Keep Workwear Affordable For The Essential Workforce
Buy now, pay later (BNPL) solutions are well on their way to challenging credit cards as younger consumers’ deferred payment method of choice.
Millennials, Gen Z, Boomers: Brand sentiment by generation amid COVID-19
The young cohort is the most likely to be feeling more positive about all brands during this time.
April 23rd, 2020
Millennials Report Greatest Impact of COVID-19 on Jobs and Income
Strada Education Network, a national social impact organization dedicated to forging pathways between education and employment, has released new data from its weekly, nationally representative survey of Americans on COVID-19’s impact on their lives, work and education.
Yes to brunch, no to Coachella. Here’s how younger Americans plan to spend after the coronavirus crisis
Younger Americans are eager to eat and drink out in public again.
From Gen Z spring breakers to toilet paper-hoarding boomers, the coronavirus pandemic is a case study in generational differences. Here’s how each generation is dealing with it.
How you’re handling the coronavirus pandemic might depend on how old you are.
OK Boomer: Survey Says 39% Plan to Leave their Jobs Soon
More than a third or 39% of baby boomers say they plan to leave their job within the next six months. The number is exactly at a third or 33% for millennials.
Millennials, Gen Zers showing greater interest in Gospel amid COVID-19 pandemic, Greg Laurie says
A megachurch pastor whose Palm Sunday service was watched online by President Trump says that amid the COVID-19 pandemic an increasing numbers of young people are starting to embrace the Gospel.
April 16th, 2020
How COVID-19 Has Impacted Media Consumption, by Generation
As the coronavirus outbreak continues to wreak havoc across the globe, people’s time that would have otherwise been spent perusing malls or going to live events, is now being spent on the sofa.
Millennial caregivers give up careers, milestones to tend to parents
Shelby Small was on track to finish college debt-free, travel, start a career in fashion and look for a life partner. Then, her father fell gravely ill.
1 in 3 U.S. Adults Is a Millennial—This Is What They Want From an Agent
Nearly one in three U.S. adults is a millennial, and they are projected to tally 75 percent of the workforce by 2025.
Millennial Zeitgeist: Attitudes About COVID-19 Shift as Cases Among Young Adults Rise
When Laura Mae, 27, first heard about the coronavirus, it didn’t seem like a big deal.
How millennials are being set back by back-to-back global crises
He spent his first few years after school fighting for low-paid work as a production assistant. His mentors told him, “‘Dude, you missed the good years by like five years,’” he said.
April 9th, 2020
Millennials seize opportunity to refinance during COVID-19 crisis
Millennials leveraged near-record low-interest rates by refinancing their mortgages, creating an unprecedented surge in refinance activity in February.
Firefly Credit Union CEO targets millennial customers via digital services
Firefly Credit Union CEO Dale Turner, believed to be the youngest in such a role in Minnesota, is a millennial courting millennial consumers with digital services.
Millennial Culture Isn’t Youth Culture Anymore
I was recently scrolling through Facebook when I saw something horrifying: A 25-year-old peer of mine, someone who used to be one of my high school class’ biggest hipsters, posting about how they couldn’t believe that emo was popular with the teens again.
April 2nd, 2020
COVID-19 and Hospitality: Why Attracting Millennial Travelers Is Essential to Your Hotel’s Recovery Plan
“This too shall pass” is a sentiment that surely everyone can take comfort in right now, and one which hoteliers especially should keep in mind.
5 ways coronavirus is changing millennials’ money habits more than any other generation
Coronavirus may put most millennials at less physical risk than older generations, but it may be changing the generation’s spending habits more.
How the Coronavirus Pandemic Could Come to Define the Millennial Generation
As the scale and nature of the COVID-19 pandemic becomes clear, 30- and 40-somethings have urged their 60- and 70-something parents to take more serious precautions.
Older Millennials Drove Refinance Surge In February as Interest Rates Decreased, According to the Latest Ellie Mae Millennial Tracker
According to the latest Ellie Mae Millennial Tracker, refinance activity among millennials surged in February as interest rates dropped to near-record lows.
The generation doing the best with social distancing may surprise you
Last week, Dr. Deborah Birx, a member of the White House coronavirus task force, said that Millennials “are the core group that will stop this virus,” which might be good news saying that a new study shows Millennials are the generation most likely to be practicing social distancing.
March 19th, 2020
Millennials may be at a higher risk for catching coronavirus, official says
A top official on the White House coronavirus task force issued an ominous warning on Wednesday, declaring that more millennials in Italy and France had gotten sick than anticipated because they failed to heed warnings about large gatherings after initials warnings that focused on the elderly.
2gether unveils the new face of crypto: millennial women
After 2gether, the first collaborative financial platform empowering users to spend their crypto anywhere with full support from VISA, unmasked the 2020 crypto spender, the company is now revealing who are the women using crypto and their spending habits.
5 ways coronavirus is changing millennials’ money habits more than any other generation
Coronavirus may put most millennials at less physical risk than older generations, but it may be changing the generation’s spending habits more.
Mining millennial rug shoppers
I recently learned of a new rug company that is focused on one specific customer: Millennials.
How Digital Are Millennials in Their Shopping?
At a life stage that entails lots of buying, millennials are combining digital and in-store shopping in ways that work best for them.
March 12th, 2020
Millennial small business owners are a plentiful and profitable audience
Millennials Decoded, the innovative new study from Cargo, an agency that helps big brands market to small businesses, and neuromarketing firm BRANDthro, explains that Generation Y, also known as Millennials, are now the fastest-growing segment of Small Business Owners (SBOs).
Record Low Mortgage Rates Give Millennial Homeowners Much-Needed Breathing Room
When Chris and Danielle Betz bought their three-bedroom rowhouse in Washington, D.C, last year, they had to stretch to afford the $740,000 purchase price. Since then mortgage rates have tumbled to record lows. For the Betzes — along with thousands of other millennial homeowners — that’s meant a much-needed windfall worth hundreds of dollars a month.
A growing problem for millennials: Thousands of ‘friends,’ no one to hang out with
If you came of age before the year 2000, it probably meant being able to drive a car. Now you were finally old enough to escape boredom by joining friends who shared your interests wherever they were.
The needle is moving on how millennial women save for retirement. Here’s why.
Longevity. Leaving work to care for kids or parents. Earning less.
Millionaire millennials are real, so start servicing them now
Millennials can’t seem to catch a break. As if constant wisecracks about spending $12 on avocado toast weren’t enough, there’s the pervasive perception that they are debt-laden disruptors who eschew legacy businesses and traditions, while demanding special treatment.
March 5th, 2020
Millennial Art Collectors Are Spending Six Times More Than Boomers, UBS Reports
During a week in New York City that’s clustered with exciting art fairs, including the Armory Show, NADA and Independent, UBS bank and Art Basel have released their annual report on the state of the global art market, which was once again authored by cultural economist Clare McAndrew.
Millennial Parent Travelers Set Themselves Apart From Peers Without Kids: Skift Research
With the oldest millennials turning 39 years old in 2020, it’s not surprising that most members of this generation are parents, and many more will be in the coming years. Yet when millennial travel habits are discussed in the industry, their perspectives as parents and family-travel decision makers are often overlooked.
Millennial Dads Ok With Dividing Expenses With Mom But Not Chores, Says Survey
Though millennial dads have really stepped up their game when it comes to caring for the kids, we still hear stories from exhausted moms who are at their wits’ end trying to convince their spouses to help out at home. And according to a recent U.S. survey, women still handle a larger chunk of household tasks than men, even among younger couples.
MILLENNIAL PARENTS INFLUENCE CHANGES TO KIDS MENUS
Kids menus are a natural place for comfort foods such as chicken tenders, macaroni and cheese or cheeseburgers. And while these items are often sure bets for young taste buds, many parents—especially millennial parents, who have helped redefine what healthy means, now expect to see more better-for-you options.
Surprise! Millennial parents more responsible than boomers
OK boomers, the generation you love to trash is doing a better job at saving for retirement.
February 27th, 2020
Millennial wealth is still lagging behind previous generations at the same age
When it comes to owning real estate, investments, and consumer goods, millennials are far behind previous generations at the same or similar age.
NGA: How to attract the millennial shopper
When retailers envision their organic customer, they should envision a millennial.
5WPR Consumer Culture Report Reveals Millennial Spending Increases with Charitably Conscious Companies
5W Public Relations, one of the top 15 independently-owned PR agencies in the U.S., has released their 2020 Consumer Culture Report and has found that 67% of Millennials believe it’s important that a brand they purchase from has a charitable component, illustrating Millennial’s ongoing effort to be purposeful in both how and with who they choose to spend their money.
Millennial Men Are All For Gender Equality, But Don’t Ask About Housework
Millennial men are cool with women leaning in at work and their wives paying half the bills ― just don’t ask the guys to do the dishes when they get home.
How Digital Are Millennials in Their Shopping?
At a life stage that entails lots of buying, millennials are combining digital and in-store shopping in ways that work best for them.
Millennials are passing on wine when dining out. How the wine industry is changing its approach
Imagine two tables of two people each at a relatively fancy restaurant in a big city. The first table seats a married couple in their sixties. The second table is occupied by a young couple in their twenties.
February 20th, 2020
Millennial Workers Are On Pace to Have More Retirement Income
New study released by Principal examines retirement savings behaviors across generations.
Millennial men are more accepting than ever, but they still won’t do laundry
It’s a new decade and women now hold more jobs than men. But they also still hold onto the majority of household duties.
Millennial debt is rising in these U.S. cities
Millennials living in certain U.S. metro areas are seeing increases in non-mortgage debt, according to a study by LendingTree, at a time when Americans’ debt is hitting record highs.
Generation Why: The Millennial pastime — Board games
One of the nice things I’ve found about owning my own home is having the space to invite people over.
A Millennial’s guide to reaching Millennials
At the recent ICFA Educational Conference, my fellow attendees and I were treated to a session led by journalist Derek Thompson, staff writer at The Atlantic, author, podcast host and Millennial. He shared some surprising statistics about the Millennial generation, as well as insights on how they think and shop.
February 13th, 2020
Influencers More Likely to Inspire Gen Zer and Millennial Purchases
Younger generations are more likely to buy products based on influencer recommendations, as well as consider them reliable. However, these demographics still see influencers as less trustworthy than other sources.
Millennial And Gen X Workers Spend Two Hours A Day On Email Tasks: Study
Office workers like email — almost 70% say it’s necessary for communication. But they have limits to the endurance, according to The 2020 Workplace Communication Report, a study by Spike.
WebMD Health Services Survey Finds Millennial Women in the Workplace Struggle with Stress, Loneliness and Isolation in Their Personal Lives, and Want Their Employers’ Help
Working women caring for children experience loneliness, isolation and stress at far greater rates than others and are looking to their employers to help them better manage these issues, according to the results of a new survey from WebMD Health Services.
Millennials overspend on Valentine’s Day compared to Gen X, Baby Boomers
Millennials between the ages of 24 and 39 are most likely to overspend on Valentine’s Day than those who are from older generations, according to research from personal finance resource Bankrate.
Majority Of GenXers, Millennials Expect To Support Parents In Old Age: Survey
AgeUp, an innovative annuity product issued by Massachusetts Mutual Life Insurance Company (MassMutual), today unveiled new research on how millennials and Gen Xers approach financial planning for their parents’ longevity.
February 6th, 2020
Boomers, millennials, Gen Xers: Who tips the most
Whether you’re dining out or indulging in happy hour drinks, the universal debate of how much to tip is almost always certain to emerge when the bill is delivered.
MILLENNIALS TWICE AS LIKELY TO LIVE ECO-FRIENDLY LIFESTYLES IN 2020 THAN BABY BOOMERS
30% of millennials are prepared to become more environmentally conscious in 2020 compared to just 15% of baby boomers, a survey by HelloFresh has found.
Influencers More Likely to Inspire Gen Zer and Millennial Purchases
Younger generations are more likely to buy products based on influencer recommendations, as well as consider them reliable. However, these demographics still see influencers as less trustworthy than other sources.
Nike Again Dominates Roth’s Millennial Survey
For the second year in a row, Nike was the dominant footwear and apparel brand among Millennials, according to Roth Capital Partners’ 2020 Millennial Survey. Adidas, Vans, Yeti, Ray-Ban, and Columbia Sportswear were some of the other brands ranking high with the demographic.
Zapier Report Uncovers Gen Z and Millennial Perspectives on Work/Careers
Zapier, the productivity automation company released a new report on what Millennials and Gen Z actually think about work, which includes data from their recent online survey conducted by The Harris Poll among over 650 Gen Z (18-23) and Millennials (24-39) employees in the U.S.
January 30th, 2020
Survey: Digital research drives strong millennial spending
Millennials are making more major purchases than any other group, but they are doing their research first.
5 things millennials are paying for that their parents never would have dreamed of spending money on
The generation is paying for things that were previously seen as taboo by their parents, like therapy and plastic surgery. Social media has helped normalize both of these for millennials.
One in three millennials say social media worsens their lives
Almost all of us interacts with at least one social media platform in our daily lives, but recent studies have cast doubt on whether or not it is actually all that good for us.
Which Generation Has The Worst Drivers?
It’s a well-accepted notion that those with newly minted licenses are the most ticket and accident-prone motorists, followed by those within retirement age. As it turns out, according to a recent study conducted by the website Insurify.com, it’s neither.
Survey Compares Loneliness of Millenials vs. Boomers
A new survey by marketing research company YouGov apparently shows millennials are twice as likely to experience loneliness than their Baby Boomer counterparts. 30% of millennials (ages 26-28) often or always feel lonely. That compares to 15% of Baby Boomers (ages 55-75 years old) who responded they often or always felt that way.
Many millennials are drowning in credit card debt
We constantly hear about millennials and student loan debt. But a 2019 study by Northwestern Mutual, finds that credit card debt is the biggest source of debt for one in four millennials.
January 23rd, 2020
Study: Millennials may be impulsive shoppers, but they plan ahead
A new survey indicates millennial shopping habits are more complex than they are often given credit for.
Millennials don’t clean their bathrooms as much as Boomers
Millennials are twice as likely as older generations to clean their bathrooms only once a month, according to a new survey.
How Millennial and Boomer Views of the Housing Market Differ
It seems that baby boomers are a lot more optimistic about the housing market than their millennial counterparts.
ROTH Capital Partners Releases its 2020 Millennial Survey
“Millennials are seeking brands that share their values and speak to them directly in a personalized manner. Institutional investors and strategic acquirers are actively pursuing these brands and have been willing to pay a premium for them,” said Paul Zaffaroni, Managing Director and Head of Consumer Investment Banking at ROTH.
January 16th, 2020
Reaching Millennial Travelers With Payments Technology
Hotels, airlines and homesharing platforms need strategies to satisfy the travel needs of four generations of jetsetters, who each have different booking and payment preferences.
Gen Z and Millennial Consumers Naturally Favor Organic Foods and Beverages
The prevailing demographic of organic consumers skews in two directions. Most obvious are consumers who are upscale (including higher educational attainment and household income).
Startup targets millennial professionals with flexible, high-end rentals
When entrepreneur Bill Smith moved to San Francisco to work on Shipt, his grocery delivery startup, he found the most painful part was dealing with housing. Specifically, the constant hoops he needed to jump through to find an apartment for his family, and move all his material possessions across the country.
What Millennial and Gen Z Customers Can Teach You About Everyone Else
Millennials (born 1980-1996; 23-39 years old) and Gen Z (born 1997-2013; 6-22 years old) are increasingly becoming two of the most important customer demographics in the marketplace for two key reasons: 1) for their direct economic importance; and 2) because these younger consumers are serious trendsetters.
January 9th, 2020
Be Strategic Online to Capture Millennial Buyers
Millennials, born between 1981 and 1996, are involved in 73% of business-to-business purchasing decisions, and one-third of those millennials are the sole decision maker at their organization.
Millennials only hold 3% of total US wealth, and that’s a shockingly small sliver of what baby boomers had at their age
In 1989, baby boomers (defined in a recent Federal Reserve report as Americans born between 1946 and 1964) were roughly the same age millennials (born between 1981 and 1996) are today. But boomers held 21% of America’s total net worth in 1989 — seven times millennials’ paltry 3% share in 2019, wrote Alex Tabarrok in the blog Marginal Revolution.
Top markets for Millennials, Gen Xers, and Baby Boomers
Millennials are flocking to affordable smaller cities, baby boomers are retiring in walkable communities that offer urban amenities and Gen Xers are heading to larger, high-priced markets.
Survey: 62% Of Millennials Would Put Pet’s Health Before Their Own
Putting Fido first. HealthPocket, a free information source designed to help consumers find medical coverage, today released results of a millennial health insurance survey which found that 62% of millennials would take their pet to the vet before going to the doctor for themselves.
I was shocked to see my friends pay a restaurant bill with debit cards, but it turns out they’re perfectly representative of millennials on the whole
My friends are millennials, and they’re generally pretty good with money. They’re all frequent travelers and love to spend money on experiences like dining out. While one of my friends is very loyal to the Capital One Venture card and I’m a United Explorer card fanatic, not everyone has found the right card yet.
December 19th, 2019
The Size of a Millennial’s Dream Home Is Shrinking
Downsizing isn’t going anywhere anytime soon. Millennials are no longer interested in McMansion-style homes. Their idea of enough space? 2,386 square feet, to be exact.
Silicon Valley’s new focus on profits could make millennial lifestyles more expensive
Venture capital’s renewed focus on profits instead of growth at any cost will make younger, urban lifestyles more expensive.
Blockbuster returns from the dead with a millennial-focused pop up store
The 1990s are back and bigger than ever.
Social Media Factors in Millennial Homebuying Decisions
It’s no secret that social media influences many buying decisions, but a new survey suggests that also includes some millennials’ choices when it comes to purchasing a house.
Exclusive: Why Millennials and GenZers love going to the bank
America’s banks have rapidly shut down branches over the past decade to slash costs and adapt to a world in which deposits can be made on smartphones.
December 12th, 2019
The staggering millennial wealth deficit, in one chart
Few things capture the precariousness of life for today’s young adults like a visualization of their wealth.
Almost half of Americans say they’ve experienced ageism
Nearly half of Americans believe they have been discriminated against based on their age, according to new research.
The “Money Mistakes” Millennials Make In Relationships Might Surprise You
While money is still a taboo topic for many, on the whole, millennials are distinguishing themselves from prior generations by talking about finances far more openly.
Millennials are taking multiple ‘micro-cations’ instead of long trips, and it says a lot about their work-life balance priorities
From tiny homes to mini-retirements, it seems like millennials love just about anything miniature.
For millennials and Gen X, credit card debt anxiety rivals student loan stress
Six in 10 Americans with credit card debt say they feel stressed about the balances they’re carrying. But for millennials and Generation X, the anxiety is especially acute, rivaling the stress of student loan debt.
December 5th, 2019
The Top 2020 Trends Are Driven By Millennials
The demographics of America are changing. As our population changes, many of the foods that we ate in 2010 are fading in popularity.
Despite the rise of online banks, millennials are still visiting branches
Online banks are betting that millennials don’t want to visit physical branches, but a new report from Jefferies challenges that theory.
NEW DATA: Millennials Were Black Friday’s Big Spenders In 2019
What did you do the Friday after Thanksgiving? PYMNTS asked 2,000 consumers that very same question – and what they told us may surprise you.
How Each Generation Shops
From Baby Boomers to Generation Z, each generation has its own defining political and cultural traits that have characterized their coming-of-age and shopping habits.
Millennials rebelling against credit cards: PayPal co-founder
As consumers gear up for Black Friday and Cyber Monday deals, we may be witnessing the twilight of the credit card thanks to millennials.
November 28th, 2019
Study: Gen Z and millennial shoppers embrace secondhand gifts
According to survey findings from Mercari, the peer-to-peer resale app, 61% of consumers are comfortable with receiving a used item as a gift, especially if it’s unique or difficult to find.
Why millennials never want to leave their apartment anymore
Nobody wants to leave their apartment anymore. That’s the prevailing sentiment on the internet, anyway. Mean Girls memes and Viola Davis gifs celebrate the joy of canceling plans.
Surveys Detail Millennial and Gen Z Homeownership Goals
A pair of new surveys offer greater insight on the challenges facing Millennial and Generation Z homebuyers in their pursuit of residential property.
Millennials usher in a new wave of wedding traditions
The millennial generation is changing the way we think about weddings. A new study of 1,850 newlyweds revealed which traditions millennials embrace and reject. The study also sheds light on who’s paying for the wedding and reception. And identifies which new trends millennials love most.
Run the Numbers: Millennial and Gen Z Shoppers Trust Social Media More Than Family and Friends
Shoppers have long relied on trusted friends and family members to influence their purchases. But in the digital age, the impact of their word-of-mouth recommendations has significantly evolved, changing the ways businesses advertise to consumers, particularly to tech-savvy millennials and Generation Zers.
November 21st, 2019
New survey shows 50% of millennials trust social media influencers for brand advice
The influencer trend isn’t going away anytime soon.
Millennial refinances reach new high
Refinances represented 33 percent of all loans closed by millennials in September 2019, which Ellie Mae said was the highest share of millennial refinance activity since it began tracking the data nearly three years ago.
Millennial Couples Are Most Likely to Have Separate Banking Accounts
Separate bank accounts are far more common among millennials — but is that a good thing?
Myth-busting Millennial B2B Study Finds Growing Generation of Decision-Makers Prefer Face to Face over Tweets and Texts
Every B2B company wants to connect with millennials. They’re the largest generation in the labor force, and their business decision-making and purchasing power is increasing as they rise through the corporate ranks.
Millennials worry more than older generations about their credit
As millennials get older, they’re becoming increasingly preoccupied with their credit scores.
November 14th, 2019
Millennial parents: Address moms and dads equally in ads
A growing number of Millennial consumers want parental roles in advertising to mirror their own.
Millennials Have Been Supporting Their Boomer Parents On The DL, Census Data Shows
Of all the noxious, insulting stereotypes millennials have to endure about their generation — that they’re self-centered, lazy, and entitled, not to mention the fucking avocado toast — none merits rioting in the streets like the fetid narrative that millennials are useless parasites leeching off their far more industrious, far more successful, endlessly responsible parents.
Millennials’ Health Deteriorating Faster Than Other Generations
The health of millennials is deteriorating more rapidly than older generations’ did, and that could have a devastating effect on the economy, according to a new report by Moody’s Analytics and the Blue Cross Blue Shield Association.
More than half of consumers may go into credit card debt for the holidays
Do millennials like credit cards, or don’t they? That’s the question for retailers, and the answer to it continues to flip flop.
Millennials’ Credit Card Debt Is Rising Thanks To A Lot Of Dining Out And Traveling
Household debt has been rising for five straight years, and credit cards are a big reason why.
November 7th, 2019
Millennials get into the deepest holiday debt: survey
Bah humbug! Millennials disregard the cost of spreading holiday cheer more than any other generation.
Rise in Poor Millennial Health Expected to have Severe Long-Term Economic Consequences
A new report by Moody’s Analytics revealed the serious impact millennials’ health could have on the U.S. economy.
What do Millennial parents think of using futuristic healthcare tech on their kids?
For the third straight year, a survey by IEEE presents a snapshot of how the newest crop of parents, whose kids belong to Generation Alpha, think of artificial intelligence and other technologies in relation to their children’s health and wellness.
Brands Don’t Understand Millennial Business Owners
Many brands still don’t know how to market to millennials, according to a study.
Study shows Millennial holiday dessert preferences
Millennials, America’s largest generation of adults, are the most enthusiastic age group when it comes to holiday baking. This is according to the results of a recent survey conducted by Nielsen-Massey Vanillas, a leading provider of high-quality fine vanilla and flavor products.
October 31st, 2019
Millennial women are twice as likely as their mothers to make more money than their partners
It’s becoming more common for millennial women to make more than their partners. Compared to their mothers’ generation, new data shows they’re twice as likely to earn more.
The Millennial Majority How 50 Percent of the American Workforce Influences QSR Spend
More than half of America’s workforce is made up of Millennials, and how they decide where they eat—even for work—is greatly impacting the quick-service restaurant landscape.
Millennials are now savviest generation on credit scores
In the latest sign that millennials have come of financial age, this generation is now more likely to know their creditworthiness than their older counterparts, according to a new study from Discover.
Survey: Despite safety concerns, 64% of U.S. cardholders save their information online
As new digital products and services enter the market and continue to make sharing personal financial information like credit and debit cards the norm, online safety is more important than ever.
Engaging Millennials with Mobile Banking Tools
People are buying more through their phones. Confidence in mobile payments raises the stakes for marketers trying to reach a consumer at the right place and the right time
October 24th, 2019
How to Feed the Digital Generation
Digital natives—millennials and Gen Z consumers who have grown up alongside technology—are seldom found not using technology.
Millennials are buckling under all kinds of debt, and they’re freaking out
Millennials are stressed — and it’s largely because of money.
Millennial Student Debt Across Demographics
Last week, I wrote a piece describing the student debt of Millennials with an undergraduate degree. That data examined the borrowing rates and amount borrowed of students who received their degree in three different years.
More work, more sleep: New study offers glimpse of daily life as a millennial
They’re bogged down by student loans and rising rents. They’re ditching wedding registries and tiered cakes. They’re running for president.
How millennials are being tricked into crippling credit card debt
Do you ever feel like you’re in credit card hell and can’t escape?
October 17th, 2019
Giving Credit to Millennials
One of today’s most powerful demographics frequently opt-out of credit cards, but remember: not every Millennial is created equally …
62% of Millennials Are Confident They’ll Retire by 65 or Earlier. Here’s How to Make That Happen.
These days, a growing number of Americans are extending their careers and retiring during their 70s, or even beyond. And there are plenty of good reasons to work longer, like boosting your savings, maintaining a social life, and, in some cases, staying in better physical shape.
For Millennials, Debit Finds Favor As Preferred Payment
The opportunity is ripe for credit unions to gain favor with the younger generation.
45% of Millennials Are Putting Their Health at Risk
Healthcare can be a whopping expense at any age, even for millennials who are relatively young and may not experience the same medical issues as their senior counterparts.
How Upscale Millennials’ Money Views Impact Their Banking Habits
Given that one in four people worldwide is a Millennial, there have to be some variations in outlook and circumstance among this immense slice of humanity.
October 10th, 2019
Survey shows millennials want more wellness resources
Denver — Nearly 4 out of 5 millennial workers say their employers should do more to support their health and well-being needs, including making resources more readily available, according to the findings of a recent survey.
What Junk Folder? Why Marketers Should Direct Mail Millennials
Millennials are on track to become the largest living generation in the US, with the annual buying power of $200 billion dollars. It is no wonder they are the top focus of marketers across any industry.
Millennials are actually really good at saving — but it might be slowing down the US economy
Contrary to popular perception, millennials actually are saving. But it’s not necessarily a good thing — at least for the economy.
Half of millennials and 75% of Gen-Zers have quit jobs for mental health reasons
An estimated 46.6 million U.S. adults struggle with mental illnesses, such as anxiety disorder, according to the National Institute of Mental Health.
‘Hospitality for Millennials’
According to demographers at Pew Research Center, The Millennial generation are born between roughly 1981 and 1997. They account for approximately 2 billion people which make them the largest living generation by population size (27% of the global population).
October 3rd, 2019
Most millennials think they’re going to be rich, but they’re actually worth far less than baby boomers and Gen Xers at the same age
Millennials are optimistic about their financial future – perhaps overly so.
Why it’s time for brands to prioritize the happiness of millennial shoppers
We now exist in a world where technological innovation is empowering customers to expect more from the brands they deal with, to switch when they’re not happy or satisfied, and share their negative experiences online.
The Millennial Impact Report Has Helped Nonprofits Understand More than a Decade of the Demographic’s Cause Engagement
The millennial generation, born between 1980 and 2000, is beginning to distinguish itself from others in the way its members handle their transition into adulthood.
2 in 5 millennials are making a big credit card mistake
There are lots of good reasons to have a credit card, including building credit and earning rewards. There are also some very bad reasons. And unfortunately, millions of millennials have a terrible reason for carrying plastic.
81% of Americans are familiar with at least one type of cryptocurrency
It’s been nearly 10 years since cryptocurrency was first created and while it’s still somewhat of a mystery for many people, new research from YouGov finds that most Americans today are familiar with at least one type of cryptocurrency.
September 26th, 2019
Infographic: What and Why Millennials and Gen Zers Rent Instead of Buy
From Rent the Runway to Adorn, rental companies are all over Instagram feeds. But why are consumers renting instead of buying, and who is part of this trend?
Millennials shop for credit cards more than older generations: Report
Millennials are much more likely to look for a new credit card, according to a new report.
A quarter of millennials say most of their debt is credit cards, not student loans
Student-loan debt feels ubiquitous among young Americans, but about 40% of millennials say it’s actually not the biggest balance they owe.
BankThink Banks are missing their millennial opportunity
Despite being a prime demographic target, millennials have been elusive customers for most traditional banks.
‘I treat him like my child’: Millennial pet parents make financial sacrifices for their fur babies, sometimes even taking on debt
When Caitlyn Isham got her pet pig, Porkchop, six years ago, her large family had just welcomed three stair-step newborns.
How Your Brand Can Engage The Millennial Parent
Millennials have always used social media as a way to curate the persona they want to portray to the world.
September 19th, 2019
The Next Economic Recession Will Wreck Millennial Parents
According to the New York Federal Reserve Model, the United States has a 38 percent chance of falling into a recession over the next 12 months.
How much money millennials have, compared to what their parents had at the same age
Millennials aren’t worth as much as their parents were at the same age.
Las Vegas is getting a millennial makeover
Of all the ways to burn through cash in Las Vegas, zip lining 12 stories above the throngs at the outdoor mall known as LINQ Promenade may be the most thrilling.
It’s Not Just Millennials — Gen Z Is Dealing With A Lot Of Debt Now Too
Millennials carry an average of $27,900 in debt, not including mortgages, according to new data released today by Northwestern Mutual. Gen Z, the oldest of whom are now 22 years old, have an average debt of $14,700.
September 12th, 2019
Consumer-led convenience – meeting millennial needs
The history of packaging is a storied one. Tracing roots back almost 3,500 years, the ancient Egyptians constructed rudimentary containers from biomaterials such as palm leaves and hollowed-out logs, transporting crops in what is widely considered to be the origin of commercial product packs.
How Freeform finds its audience with millennial-first approach
Yara Shahidi had a question: Why did it seem like men were disproportionately labeled geniuses compared to women in the same professions?
Millennials Aren’t Going on Vacation — and Here’s the Sad Reason Why
It’s no secret that Millennials are stressed, overworked, underpaid, and in desperate need of a vacation.
One in Five Millennials Are Comfortable with a Robot Managing Their Money
Significant demographic shifts are poised to reshape the economy in a multitude of ways, particularly for financial advisors. Global X ETFs, the New York-based provider of exchange-traded funds, released the results of its fourth annual survey of high net worth investors, “Beyond Baby Boomers,” which exposes key differences in financial tendencies between generations.
Baby Boomers and Millennials Want More Frequent Communication
Years before the oldest baby boomers reached retirement age, the healthcare industry began to prepare for the impact of an aging generation. Healthcare providers and organizations have dedicated time and resources to studying the needs of boomers and adapting to meet them.
September 5th, 2019
These millennials were so burned out, they’re building a startup to combat burnout
From “always on” culture to everyday sad desk lunches, current workplace conditions have made burnout a hot topic. In a 2018 Gallup study of about 7,000 full-time workers, 23% reported feeling burnout at work very often or always, while 44% said they felt it some of the time.
Millennial Homeownership Hurdles
Though they admit that owning a home is worth it in the long-term, the barrier to entry seems too high for many millennials looking to purchase their first home.
The 7 trends that defined the millennial summer of 2019
Summer may be coming to a close, but its defining trends are still thriving.
Survey: Millennial Parents Paying Less Attention To Financial Elements
According to a 2019 study conducted by The Penn Mutual Life Insurance Company (Penn Mutual), millennials — more so than earlier generations — are placing a greater emphasis on planning lifestyle-oriented details when it comes to starting or expanding their family.
Trying To Reach The Modern Millennial? Avoid These 14 Ineffective Marketing Tactics
Millennials make up a significant portion of the consumer market, and companies are still trying hard to appeal to this population—some with more success than others.
August 29th, 2019
Millennials are changing their diets to help the environment
Millennials devote about a month and a half per year to food — the equivalent of 1,140 hours — with the time spent meal-prepping and cooking to eating out, according to new research.
Millennials are rejected more often when applying for loans, mortgages and credit cards
Almost six out of 10 millennials say they’ve been rejected when applying for credit cards, mortgages, car loans and other financial products.
Diamond Resorts: Millennials Now Fastest-Growing Membership Demographic
Millennials now make up the Diamond Resorts’ fastest-growing membership demographic. While the company is experiencing significant growth among all demographic groups, millennial membership has outpaced all other groups with an average of 25% growth year-over-year for the last five years.
4 ways Walmart is wooing millennials
Walmart is obsessed with youth. Battling Amazon for supremacy in ecommerce, the world’s largest retailer is investing in new technology and taking other steps to attract younger consumers.
6 Expectations Millennials Have For Their Healthcare
You may have seen recent news headlines proclaiming that millennials are killing napkins. Or that they’re ending plastic drinking straws, the beer industry or even homeownership.
August 22nd, 2019
Third of millennial renters can’t afford to attend friends’ weddings, new study says
It’s no secret we’re in the middle of a renting crisis. Salaries aren’t keeping up with the rising cost of rent and a new study has found it’s had a surprising consequence for millennials: a third now say they can’t afford to attend friends’ weddings.
Millennial Parents’ Demand for Sustainability is Far Reaching
Somewhere between being called the Boomerang Generation (because a lack of finances meant they had to move back in with their parents) and Trophy Kids (because they were rewarded not for accomplishments, but for simply showing up), millennials have managed to grow up, get jobs and enter into parenthood.
Consumer Services For New Millennial Families
The definition of family is changing. Historically, “family” consumers have been present in the minds of companies as they relate to the home. Family has been synonymous with homemaking, children, and—within venture—consumer packaged goods (CPG), such as baby food and dish soap.
The Dichotomy of Millennial Housing
“Millennials are moving to the extremes when it comes to multifamily housing preferences, and developers should begin to take note,” Gary Bechtel, president of tech-enabled commercial real estate lender Money360, tells GlobeSt.com.
The wealth gap between generations in the US has nearly doubled in the past 20 years — and the Great Recession, an unaffordable housing market, and astronomic student-loan debt are to blame
Look no further than the widening generational wealth gap to see just how financially behind millennials are.
August 15th, 2019
TECHNOLOGY, LIFECYCLES: MORE KEY INSIGHTS FROM THE MILLENNIAL IMPACT REPORT
More evidence that millennials aren’t as tech-obsessed as marketers might think. Among key findings for researchers in the 2019 Millennial Impact Report, which includes data analysis from 10 years of studies on millennials and causes, is the role of technology in the lives of millennials and how they leverage technology to engage in causes and activism.
The Great Recession created a domino effect of financial struggles for millennials — here are 5 ways it shaped the generation
The Great Recession affected many Americans, regardless of age, but it hit millennials particularly hard.
A Survey of 1,003 People Shows Millennials Lie on Resumes 5 Times More Often Than Baby Boomers
How many Americans lie on their resumes? The surprising answer: Not that many. In an online survey of 1,003 people conducted for the personal finance site GOBankingRates, only 5 percent of respondents reported that they’d ever lied on a résumé.
4 Surprising Money Facts About the Average Millennial
Millennials often get a bad rap when it comes to their finances, but is all the criticism deserved? Many people picture millennials as spoiled young people sipping expensive coffee, munching overpriced avocado toast, posting pictures of pricey vacations on Instagram, and complaining about how hard their lives are.
August 8th, 2019
Millennials say dating has gotten ‘way too expensive,’ 30% can’t even afford love
Miercoles Bell stopped actively dating in June because courting ” has gotten way too expensive.”
22 percent of millennials say they have “no friends”
Today, members of the millennial generation are ages 23 to 38. These ought to be prime years of careers taking off and starting families, before joints really begin to ache.
Millennials are giving up on this time-honored set of ideals
Millennials’ financial struggles mean that they’ve given up the idea of living the life their parents did, and are instead envisioning a future on their own terms, mobile banking company Varo Money in a survey of 1,100 millennials conducted in June 2019 by Qualtrics.
Here’s what millennials are doing right – and wrong – when it comes to credit
Credit cards can be a helpful tool to earn rewards and build your credit, but they can also be an albatross that ruins your financial life if you use them the wrong way.
Financial Stress Now The #1 Reason Millennials Lose Sleep
A great many Millennials believe their generation faces tougher economic circumstances than their parents’ generation.
A New Study of 150,000 Millennials Revealed That They Have These 10 Surprising Things in Common
Yesterday, the Case Foundation released the final report of its 10-year body of research analyzing how US millennials interact with causes and social issues.
August 1st, 2019
Millennial Parents Are Angry Because Their Parents Keep Sharing Photos Of Their Grandkids
Millennial parents are taking their kids’ privacy on social media seriously, but the grandparents aren’t getting it.
Millennial veterans boosted VA purchase growth in 2018
Millennial veterans – veterans born between 1981 and 1996 – have taken out a lot of VA loans in the past three years, boosting the loan growth of the VA purchases.
Millennial and Gen Z daters want committed love and have casual sex, says Match’s dating survey
Sure, an onslaught onslaught of statistics and think pieces claim millennial and Generation Z daters aren’t having much sex. But younger daters say they’re doing just fine in the bedroom.
Millennial parents fight pressure to overspend on back-to-school shopping
From beach bags to book bags, students are gearing up to head back to school.
Nearly Half of Millennials Turn to Parents for Financial Support
Many Millennials entered adulthood during the wake of The Recession, creating a less-than-ideal financial footing. Combine this with a high cost of living and rising education expenses, and it’s no surprise that this generation has struggled with money.
July 25th, 2019
Millennial roundtable: Will millennials use driverless cars? Public transit?
Whether you believe autonomous vehicles, aka driverless cars, are right around the corner or years away, they are coming. The dynamics of transportation around cities like Seattle will dramatically change for future generations, most likely starting with millennials on down. But will the average millennial use them?
‘We’ve gone through a lot of trauma’: why millennial stories are saving Hollywood
After decades of older generations portraying the age group inaccurately, a new wave of auteurs are shaking up the film industry
The grim reality of millennials who rely on their parents for money: ‘I pay for lunch at work, and I pay for my Netflix account’
Why it’s time to cut millennials some slack over their financial dependence on their parents
Healthcare and Insurance Providers Talk Millennial Health at Forum
Wellmark Blue Cross and Blue Shield held the Millennial Health Forum, along with the Greater Des Moines Partnership. Mark Talluto with the Blue Cross Blue Shield Association presented data about the state of health for people born between 1981 and 1996.
July 18th, 2019
Securing a millennial’s trust: create the ultimate customer experience
It’s self-evident that tighter regulation has made careful data management critical for every organisation. But what is less certain is how increasing demand for personalisation and protection can be juggled.
Millennial brides are fueling the rise of a new kind of wedding-dress shopping
Millennials may be delaying marriage and tying the knot in fewer numbers, but when they do opt for matrimony, they’re finding ways to do so on the cheap, starting with the wedding dress.
Millennial Activity in the Housing Market
Millennials are taking full advantage of historically low mortgage rates, causing an increase in refinance activity and times for closing on all refinances increasing in May, according to Ellie Mae’s latest Millennial Tracker.
Consumer Shopping Trends and Statistics by the Generation: Gen Z, Millennials, Gen X, Boomers and the Silents
Marketers have been focusing heavily in recent years on marketing to millennials as they establish households and come into more spending power. For some time, marketers have been adjusting their marketing tactics to appeal to this age group, those consumers who are approximately between 23-39 years old. And for good reason, millennials spend about $600 billion in the United States each year and their average yearly expenditures total around $47,112. (Accenture)
Credit card mismanagement adds to millennials’ financial woes
Once derided on the cover of Time magazine as the “Me Me Me Generation,” millennials have, in fact, become the “Owe Owe Owe Generation.”
July 11th, 2019
Millennial Myth Busting: What Do They Really Want From Lenders?
Millennials, a generation of digital natives that grew up amid the fastest period of technological change in history, are the age group least likely to borrow from alternative digital lenders, according to new independent research.
Millennial women and finances: Study yields surprising results
If any generation would have strong feminist tendencies, it would seem to be the millennials. They grew up seeing women gain power and influence.
Millennials are following in baby boomers’ footsteps and heading for the suburbs — but there’s a key difference in how they’re doing it
American suburbs are booming.
Playing Your Cards Right: Younger millennials late to the credit cards party
For years, we’ve heard that millennials don’t want credit cards. The truth is, they do, especially once they hit their 30s and become more established.
July 4th, 2019
Give Millennials Some Credit
Retailers count on customers to spend money they don’t really have, with credit cards enabling this financial sleight of hand.
Millennials have sparked a sober revolution, and alcohol brands are starting to notice
It’s everywhere you look these days: #SoberCurious, #SoberIsSexy, #SoberLife and #SoberSaturday.
New Millennial Survey Finds A “Generation Disrupted”: How Business Leaders Can Respond
The optimism of younger workers—both Millennials and Generation Z—is in steep decline. The Deloitte Global Millennial Survey 2019 reveals a growing sense of “uneasiness and pessimism” amongst the younger generations, who are desperately searching for “safe havens” and “beacons of trust.”
Why We’ve Lost Millennials’ Trust and Loyalty — and What to Do About It
A recent survey of young people in or just entering the workforce reveals bad news for the business world.
26 Amazing Facts About Millennials
Millennials are a favorite topic of magazine cover stories, psychological studies, marketing trend reports, and Baby Boomer complaints.
June 27th, 2019
More millennials subscribe to video games than traditional paid TV
More American millennials now subscribe to a video game service than to a traditional paid television service, according to a survey on Monday, as consumers favor new forms of entertainment that are shifting the broader media landscape.
MILLENNIALS REPORTEDLY LISTEN TO MORE AUDIO THAN ANY OTHER GENERATION
Millennial audio consumption in the U.S. is booming, with the demographic listening to audio of more types, at more times, and in more places than any other generation, according to a newly released Ipsos study conducted for iHeartRadio.
Nike, Adidas, Under Armour: Do Millennials Have The Luxury Of Flexing For Sport?
If you haven’t heard the word “flexing,” you may not have many teens or 20- or 30-somethings in your life.
How Millennials Are Shaking Up the Grocery Industry
It isn’t your mother’s grocery store.
Sallie Mae launches new credit cards aimed at millennials and Gen Z. Are they right for you?
Sallie Mae, the giant student loan lender, is rolling out a trio of credit cards aimed at college students, recent graduates and young adults already in the workplace.
June 20th, 2019
Depop, a social app targeting millennial and Gen Z shoppers, bags $62M, passes 13M users
The rising popularity of omni-channel commerce — selling to customers wherever they happen to be spending time online — has spawned an army of shopping tools and platforms that are giving legacy retail websites and marketplaces a run for their money.
B2B BRANDS NEED TO STEP IT UP TO REACH MILLENNIAL BUYERS
Millennial B2B buyers are more influenced by sustainability and after-sales support rather than price and quality, meaning brands need to improve their service ASAP if they want to compete.
Millennial parents don’t want advertisers to sell them gender stereotypes
Advertisements are meant to sell us things, but they also sell us ideas. When we were growing up in the 1990s the commercials on TV weren’t just selling us toys and junk food, they sold us stereotypes, too.
Millennial dads got it going on
With the purchase of our house, came the purchase of the tools. Specialized tools to tear our carpet, lay flooring, cut moulding, and a host of other things that I wasn’t sure about but nodded along when my husband said it was needed.
9 mind-blowing facts about the millennial housing market
The housing market looks a lot different today than it did a couple generations ago.
June 13th, 2019
Half of Millennial women agree that money is the most stressful thing in their lives
Millennial women find money to be a far bigger stressor than men their age do. There are some clear reasons why – women hold two-thirds of America’s 1.5 trillion in student debt, for starters.
Dog Party Planners & Bridesmaids For Hire: Meet The Operators Of The Millennial Experience Economy
If the media had its way, millennials would go down in history as self-obsessed destroyers of everything that our forefathers fought so hard for (like divorce).
From hair salons to bars, here are 30 industries dominated by millennials
Millennials make up an outsized share of the workforce in industries ranging from hair salons to bars and restaurants.
Millennial dads have pathetic DIY skills compared to baby boomers
Are dads’ essential DIY skills in decline? According to new research, millennial dads are less capable than their own dads when it comes to everyday DIY fixes, preferring to rely on professional help instead.
Millennials vs Baby Boomers: What they drive and why they drive them
The gap between millennials and baby boomers in terms of lifestyles, perspectives and beliefs may be wide in some respects. I wondered, is the divide between their ride as wide?
June 6th, 2019
Millennials are spending less money on alcohol than previous generations. Now, brands are marketing their booze as ‘wellness’ drinks in a desperate bid to capture the market.
Millennials are making many different lifestyle choices than older generations — and alcohol consumption is no exception.
How Cultivating A Millennial Culture Can Benefit Your Business
It has become almost cliché to complain about the motivations and expectations of millennial workers, or even steps senior leaders can take to handle these employees.
Millennials are the future of RVs. Is the industry ready?
By most metrics, the RV industry is on the rise. Since taking a hit during the financial crisis of 2008, RV manufacturers have seen sales increase and experts expect the industry as a whole to be worth about $75 billion by 2025.
The average millennial has a net worth of $8,000. That’s far less than previous generations.
Millennials are doing far worse financially than generations before them, with student loans, rising rents and higher health-care costs pushing the average net worth below $8,000, a new study shows.
Squeezed by higher rates and living costs, young adults are falling behind on bills
Credit card holders in their 20s and 30s are having a tough time staying on top of their bills.
May 30th, 2019
Study: How different are millennial customers?
A new consumer study from Accenture examines the assumption that millennials shop differently from their elders.
Where Millennial Women Want to Work in 2019
Millennial women are doing their research, and the retail and e-commerce companies that make few, furtive attempts at supporting career-hungry women are less than desirable according to new reports from Mogul.
Millennial Entrepreneurs Twice as Generous with Their Money and Time Than Gen X, Baby Boomer Entrepreneurs
Millennial entrepreneurs show higher levels of charitable giving and volunteerism than entrepreneurs of earlier generations, one of many differences uncovered in a new Fidelity Charitable® survey focusing on three generations of business owners. The data shows that younger entrepreneurs have different approaches to business—and to philanthropy—than those who came before.
Millennial employees are pessimistic, but want change
Millennials and Gen Zs are skeptical of business’ motives and pessimistic about economic progress but are eager to make a difference in the world and choose their employers accordingly, according to the recently released 2019 Deloitte Millennial Survey.
May 23rd, 2019
Millennial Spending Power
Millennials have been blamed for the death of many things. Among them are department stores, wedding dresses, high heels and even Harley-Davidson.
Confirmed: Millennial men live with their parents more than other generations
More millennial men are choosing to live with their parents compared to previous generations, according to an analysis by J.P. Morgan.
How work became the millennial religion of choice
How do you describe yourself to someone new? What’s the first thing you tell them?
Millennials are poorer and own less property than previous generations, despite having more education
Millennials, those born between 1981 and 1996, are struggling to meet key markers of traditional adulthood, according to a report from The Wall Street Journal.
Millennials Spend More In-Store Than Boomers And Gen Xers: Study
Email marketers wondering who to target have the answer right in their hands. It’s millennials, according to a study by First Insight.
May 16th, 2019
62% of millennials say they’re living paycheck to paycheck
Almost two-thirds of millennials say they’re living paycheck to paycheck and only 38% feel financially stable, according to a new survey from Charles Schwab.
Millennials Are Helping to Sound the Credit Card Alarm
The U.S. credit card industry might be in a battle on two fronts.
New Survey of Millennials Focuses on Economic Issues
A new poll finds the majority of millennials – those born between 1980 and 2000 – are hopeful about their economic future, even though only one-third have career jobs.
Millennials Believe ‘Narcissist’ Label, But Don’t Like It
Young Americans tend to accept the popular notion that their generation is self-centered and entitled, but they also resent those labels, new research suggests.
68% of millennials prefer credit cards that offer rewards—here’s why that could actually cost them
It seems every week that credit card companies are upping their rewards, adding new perks and rolling out brand new cards.
May 9th, 2019
Millennials Attracted to Credit Card Promos
Millennials (ages 23-38) are more likely to be enticed by extravagant credit card sign-up bonuses than ongoing cash back or zero-percent interest offers, according to a new CreditCards.com report.
More Than 1 in 5 Millennials Still Live with Mom According to New Study
On the bright side, rising housing costs mean that less children will be traveling to visit mama for Mother’s Day this year.
Report: Millennials facing health challenges earlier
Millennials are facing health challenges at an earlier age than previous generations, according to a Blue Cross Blue Shield report released in April.
Airlines Take Notice of Millennials With New Strategies
Millennials don’t always want to go on vacation to places their parents like to visit. Airlines are starting to take notice.
Millennials and Gen Zers Are Less Inclined to Participate in Loyalty Programs
Loyalty programs have drawn in many consumers over the years, but millennials and Gen Zers are not participating at the same levels as generations before them.
May 2nd, 2019
More than one-third of millennials earning at least $100,000 a year consider themselves middle class
About 38% of millennials earning $100,000 a year or more think they’re middle class, according to an INSIDER and Morning Consult survey.
The Future Of Millennial Consumer Engagement
It’s no secret that restaurants and retail brands have to work harder than ever to lure in Millennial customers and create meaningful relationships that in turn earn their dollars.
Millennials are less healthy and more depressed than Gen X, report finds
Millennials may not be as healthy as they think they are and may be worse off than Generation X was when they were their age, a new report found.
New Survey Says Boomers Are More Savvy About Online Security Than Millennials
Baby boomers beat out tech-savvy millennials in guarding their online security, according to a survey of over 4,000 internet users from 18 to over 65 years old released on March 1 from new media company Axios.
Millennials are racking up credit card points—here’s how that could backfire
Almost 40% of rewards cardholders say they’ve paid for purchases with their cards just to earn points, according to the annual “Chasing Points ” study from Finder.com, a personal finance website.
April 25th, 2019
This 1 sentence summarizes the entire Millennial generation
Ambition is an admirable trait. Impatience is not.
Virtually Healthy: 5 Reasons Why Millennials Aren’t As Well As They Think
Believe it or not, millennials are getting older (and sadly, so are the rest of us). With age comes the end of invincibility and the beginning of the early signs of health issues to come.
76% of millennial men say they’re good with money—here’s how many women do
Millennial women lag behind millennial men on a couple of key money metrics, like the amount they have in emergency savings and the feeling that they’re financially adequate, according to a new report from MetLife.
Mazda Goes Upscale to Court Millennial Shoppers
Standing in the shadows of Japanese behemoths Toyota, Honda and Nissan, Mazda occupied an enviable niche for decades as the darling of driving enthusiasts, hawking affordable cars with a performance bent.
Want To Target Millennial Males Via Advertising? Use Artificial Intelligence!
Millennial males have long been notorious for being difficult to reach via traditional advertising media. So it is with interest that I have been watching Mike’s Hard Lemonade’s efforts to target Millennial males ages 25-29 with a campaign called “Drink on the bright side,” an extension of a campaign that debuted in 2017.
April 18th, 2019
Millennial pet owners are driving a rise in ‘pet-nups’
Divorces have gone to the dogs.
17 ways life is different for millennials than for baby boomers, from crushing student loans to a disappearing middle class
Millennials face different financial problems than their parents did— like a higher cost of living and heavier student loan debt. But they also have different preferences when it comes to spending — like paying for experiences or “treating themselves.”
Single women are more confident about managing money than married women: UBS
Single women feel more informed about their finances than married women, according to a new report by UBS.
Here’s why millennials have to fight harder than their parents did to stay in the middle class
The middle class is on the decline across the wealthiest countries in the world and the shift is hitting the youngest generations hardest, according to a new report published by the Organization for Economic Cooperation and Development (OECD).
Poll: 56% of balance-carrying cardholders have had debt for at least a year
If you’ve had credit card debt for more than a year, you’ve got a lot of company.
April 11th, 2019
Millennials and Gen Z have lowest credit scores of any generation
Millennials can’t catch a break.
The best and worst states for millennials to live?
Millennials today make up the largest generation in the United States’ workforce but earn 20 percent less than Baby Boomers did at the same age, having entered the workforce in the shadow of the Great Recession.
MILLENNIAL READING HABITS ARE SURPRISINGLY TRADITIONAL: CRITICAL LINKING, APRIL 7, 2019
It’s no secret that Millennials do things a little differently than the generations that came before and after them. The media has had a field day reporting on the seemingly “problematic” habits of this group of people, whose birth years fall between 1981 and 1996, according to the Pew Research Center. But what about the positive traits?
The shocking amount the average Millennial spends on trying to get fit
If you’re a Millennial who is currently wondering why they’re still not able to afford that home loan, let us tell you that your addiction to avo, UberEats and Saturday brunch are probably not the major culprits. According to a new study by data and insights company Pureprofile, your exercise obsession might be to blame.
This Chart Shows How Much Millennials, Gen X and Baby Boomers Have Saved for Retirement. See How You Compare
Millennials are lazier, more entitled and less prepared for adult life than the generations before them — or so the thinking goes. But when it comes to saving for retirement, at least, that may not be true: Millennials are surprisingly aligned with both Baby Boomers and Gen Xers when it comes to planning for their golden years.
April 4th, 2019
The Future of Marketing In A Millennial World
“Success in marketing to U.S. Millennials—the generation of people now 18 to 34 years old—will be critical to companies across product and service categories,” stated Christine Barton, Lara Koslow, and Christine Beauchamp in their paper “How Millennials Are Changing the Face of Marketing Forever.”
Analyzing Millennial Homeowners’ Credit Profiles
Even though they are the largest group of homebuyers, what is keeping millennial renters from buying real estate? A study by LendingTree set to answer this question by analyzing the credit profiles of millennial homeowners and comparing them with those of renters in the same age group.
Millennial Employees Are Key to Connecting With Millennial Customers
Millennials have often been accused of lacking “adulting” skills, but they more than make up for it in tech savvy and innovative thinking. And if you want to reach millennial consumers, millennial employees are your greatest resource.
Millennials Feel Uncomfortable Performing Online Financial Tasks On Their Own
A new study from Primerica reveals Millennials are less likely than other generations to feel confident completing personal financial tasks online. Gen Xers (adults age 35 to 49) felt the most comfortable handling their personal finances online without assistance.
Student Loan Debt Still Impacting Millennial Homebuyers
Student loan debt, currently estimated at 1.56 trillion is still impacting Millennial homebuyers according to a recent report from Bankrate.com. According to the report “31 percent of Americans say they currently have or have had student loan debt stemming from their own education.”
March 28th, 2019
Reaching the elusive digitally-driven millennial consumer
Nielsen describes the millennial generation as today’s “most coveted consumer demographic from a marketer engagement perspective,” and brands and agencies are investing millions in digital advertising to reach them.
Millennial women are struggling financially: Here’s why (and why it’s not their fault)
There’s no doubt that closing the pay gap between men and women, and across races, is a vitally important step for advancing equity.
4 Simple Ways to Up Your Millennial Marketing Game
There’s a real battle for attention, out there. One of the reasons why a lot of traditional marketing techniques have been downplayed in favor of digital marketing is that, these days, practically everyone is on the internet, and brands deem it fit to allocate more resources to where they are more likely to get the highest return on investment.
Restaurant Brands Have A New Consumer To Chase: Millennial Parents
Yes, we’re still talking about millennials–even after zillions of articles, books and blogs have been published analyzing What Millennials Want (trademark?).
Millennial Reading Habits Are Surprisingly Traditional
It’s no secret that Millennials do things a little differently than the generations that came before and after them.
March 21st, 2019
Millennials really are special, data show
Any time we cover generational trends, the overwhelming reader response is that millennials aren’t different: They’re passing through the same phases as other generations, but a hysterical media is interpreting each stage as a groundbreaking consumer trend.
As Parents And Grandparents Age, More And More Millennials Are Family Caregivers
Nitzia Chama arrived in Los Angeles from Veracruz, Mexico with dreams of becoming an actress. Eight years later, at age 30, she is balancing freelance gigs, running errands with her grandparents and attending health education classes to learn more about diabetes.
The Maddening Business of Marketing to Millennials
Is feverish marketing to Millennials misplaced and are other generations overlooked?
Are millennials lacking in credit-card savvy?
Time and time again, millennials have shown themselves to be more open to and aware of non-cash payment options compared to other generations. However, they may still be in need of education when it comes to properly using their credit cards.
Half of Millennials Are Spending Above Their Recommended Credit Limit
Millennials have lower average credit scores than older generations, and a new study reveals certain spending habits that could be major factors. Research from TD Bank shows 32% of Millennials don’t pay their credit cards in full every month, and 25% don’t know their credit scores.
March 14th, 2019
Millennial Caregivers Balance Family And Ambition
About 40 million people in the U.S. are family caregivers, providing assistance with everyday tasks for relatives. One quarter of them are millennials.
Investing in the Millennial Economy: Think Fast, Act Fast
In today’s economy and business environment, a changing of the guard is taking place. There are new ways of making money and new ways people are spending it. Investors are faced with two options in this changing marketplace: Adapt and profit or resist and fade.
28% of millennials are managers now—here are 5 ways they’re changing the office
Millennials are now the most represented generation in the U.S. workforce, with more than a third of all workers belonging to this group.
How Many Millennials Want Digital-Only Banking?
This year, we forecast that 55.4 million millennials ages 23 to 38 will use digital banking. But, they’re not all fans of digital-only banking.
March 7th, 2019
Amazon has a chance to give us grocery shopping we really want
Just a few years ago, people might have laughed if you told them Amazon would open physical stores.
As more millennials become homeowners, seniors are becoming renters
High home prices aren’t stopping more Americans from becoming homeowners. But seniors are bucking that trend.
Millennials are changing financial services — here’s how the industry can better serve their young clients
Millennials don’t have the same relationship to money that older generations do.
Adults Under 30 Have Over $1 Trillion in Debt
According to household debt data from Equifax and the New York Fed Consumer Credit Panel, American adults under the age of 30 have $1.05 trillion in debt.
February 28th, 2019
The job millennials want most pays $98,500—here are the other 9
As the labor market continues to tighten and unemployment remains low, younger workers are weighing their employment options and going after certain key roles in tech and business.
Why Millennials matter to your business
Chicago-area readers will understand that the following few words are a bit like me suggesting you have a roofer check your house the day after a storm tears the shingles off your neighbor’s place, but: The Homeland Security booklet “Active Shooter, How to Respond” is pretty good.
Millennials as Digital (and Nondigital) Shoppers
Millennials’ propensity for digital usage carries over to their shopping. And it exposes them to plenty of digital advertising, about which they have mixed feelings—especially since online reviews are an appealing alternative source of information.
You Can Thank Millennials For The Declining Divorce Rate, Study Says
The latest thing we can blame millennials for killing? The divorce rate.
Pay it down: How millennials’ relationships with credit cards will change retail
Handing over a credit card has always been in the realm of the mundane. A shopper stands in line at a store, gives a cashier a card, cash, (or, for a while, a check), then takes the receipt and is out the door.
February 21st, 2019
WOMEN MILLENNIALS MORE LIKELY TO NEGOTIATE PAY THAN MEN, SURVEY FINDS
Are you willing to negotiate your salary at work? A survey by staffing firm Robert Half finds 55 percent of workers said they have tried to negotiate for higher pay with their last job offer. That’s a 16-point jump from last year.
Millennials Need To Start Investing, And Firms Are Making It Easier Than Ever
When you’re young, you want to create memories while you embark on your newfound life after being home with parents. Investing for your future may be the last thing on your radar, but it’s easier than you think. And technology is enabling it to be even easier and cheaper than ever before.
US millennials a popular but elusive target for brands
American millennials—the generation of people aged 17-35—are a popular target for advertisers and brands, but companies risk missing out by approaching them as one homogeneous population.
Millennials are not like everybody else — here’s why
The youngest millennials are now adults, but how do they stack up against older generations?
Survey shows millennials, baby boomers feel home ownership is harder now
Nearly half of millennials would swear off Instagram forever, and one in four would actually go to jail for a week, if it meant they could own their dream home, according to new research.
February 14th, 2019
Millennial Shopping Power Strikes Again! Whiskey and Tequila Seeing Spikes In Sales
Alcohol has always been a noticeable part of US culture, boasting a plethora of brands and types of booze for consumers, but millennials are shaking up that industry, and business are starting to notice.
We Played The Game of Life’s Updated Version That Mimics Broke Millennial Living
The Game of Life might have made you think our years on this planet would be sunnier: you’re handed $10,000 from the get-go, you start off with a marriage or college diploma, and you’re gifted a car to cruise in through colorfully-tiled checkpoints.
Millennial Loyalty Isn’t Enough: These Brands Want Their Love
Gone are the days when the only goal of a company was to persuade you to buy its product. Now, making you feel kinship with a brand — even love — takes precedence.
Millennials Are Getting More Obesity-Related Cancers Than Baby Boomers
Obesity-related cancers usually seen in the elderly are appearing at higher rates in millenials at increasingly younger ages, according to a study published Monday in the Lancet.
Millennials Say Sharing Credit Card Rewards Is a “Relationship Perk”
First comes love. Then comes marriage. Then comes…shared credit card rewards?
February 7th, 2019
Why millennials spend money like they do
There are two cultural narratives about how millennials spend their money adjacent to the recent cultural conversation about work, productivity and burnout.
Millennials are finding new ways to practice health and wellness — even if it costs them more
Millennials are changing up health and wellness trends. Yoga, essential oils and a more digitized way of working out better suits this generation.
Are Younger Shoppers Always More Tech Friendly?
The younger the shopper, the more likely they will embrace retail technology, right? Not necessarily.
Why Older Millennials Need To Start Taking Life Insurance Seriously
This fact might scare most millennials, but we’re all going to die someday. It’s one of the only certainties in life – along with taxes.
Are there gender differences in banking behavior?
There is considerable research on gender differences in financial decision making. A number of studies conclude that women, on average, are less risk-seeking than men.
January 31st, 2019
5 Need-To-Know Characteristics of the New Millennial Buyer
Buyers are evolving faster than sellers.
4 Easy Ways to Millennial-Proof Your Human Resources Strategy
As the largest generation in the workforce, millennials are turning the workplace upside down and requiring human resources to redefine their role. Technology plays an important part more than ever and it’s changing the type of people hired and how they’re recruited.
9 Best Millennial Travel Destinations That You Need To Put On Your Radar, Like Right Now
Being a millennial means a few things. You likely remember when the first iPod came out, and when scrunchies were the next best thing. You’ve explained a meme to your dad, or the phrase “the struggle is real.” But most importantly, you’re obsessed with traveling, and it shows.
mind-set: Millennials are less likely to buy in duty free than older shoppers
Millennial travellers are less likely to purchase an item after browsing than their older counterparts, according to new figures.
Millennials, Gen X and Even Boomers Will Ditch Banks for Amazon
According to a report from Novantas, 58% of potential switchers — those consumers who are looking to move to a new primary financial institution or would consider doing so — are open to alternate providers like Amazon, Facebook, Apple, or Google. That finding represents a startling 14-point increase over the 2017 survey.
January 24th, 2019
Google is out, grandparents are in: Where millennial parents go for child-rearing advice
Millennial parents are avid, but discriminating, readers of parenting information. When deciding what information to use, they consider the source and are less likely to trust celebrities and social media, according to a new survey by the nonprofit group Zero to Three.
10 Places Millennials Aren’t Welcome (And 15 Crowded With Them)
Millennials…can’t live with them, can’t live without them. Literally. The millennial generation currently holds the official title of most diverse age cohort in the US, and unofficially hold the title of most annoying. They are environmentally conscious, culturally invested, and avocado-obsessed.
Shift To Millennial Values Could Upend Wealth Management
Millennials’ desires for flexible work schedules and work/life balance are changing the attitudes other generations have toward work and retirement, according to a new study by SEI, a financial services consulting service.
Millennial Women Are Winning the Jobs Recovery as Men Struggle
Millennial women are participating in the American job market at levels last seen in 2000 as people like Remya Ravindran dive back into the labor pool.
Selling to Millennial Buyers? 5 Things You Need to Know
Buyers are evolving faster than sellers.
January 17th, 2019
Technology helping brands meet Millennials’ packaging demands
A product could be the healthiest, most functional food, beverage or supplement on the market, but if it doesn’t convey those benefits through its packaging, consumers will leave it on the shelf.
Millennials choosing hotels based on social media, technology
A strong online and social media presence is important if a hotel hopes to attract millennials, according to a new report. U.K. furniture maker Knightsbridge commissioned the survey to find out how that demographic finds and selects hotels.
What Marketers Can Learn From The Rise Of Blue-Collar Millennials
Say what you will about Millennials but as an entrepreneur in any sector, it’s likely you need their business to thrive. With the group’s buying power reaching $200 billion in the United States, marketing to Millennials is more important today than ever before.
1 in 5 millennials with debt expect to die without ever paying it off
The average millennial (aged 18 to 34) had about $36,000 in personal debt, excluding home mortgages, last year, according to Northwestern Mutual’s 2018 Planning & Progress Study. That debt can feel both crushing — and endless.
Why so many financially independent adults are still on their parents’ phone plans
Nearly every time I’ve visited home over the past few years, the same subject is brought up: the fact that my dad still pays my phone bill. It’s not really a point of contention, and never is my tenuous status on the Jennings Verizon family plan actually in jeopardy. It’s more like a running joke, if we define the word “joke” as “a fact that is mostly neutral.”