UNFILTERED

One More Summer

I can feel the passing of summer. Before we realize it, Fall will be upon us. The breezes turn to crisp autumn chill. One More …

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The True Lesson of Love

As I sat inside today in the sweltering heat, I thought about the friends I have made in my life and the memories and times …

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From Flop to Mop – How an Entrepreneur Cleaned Up

I am an avid movie goer. Many of the movies I see strike a familiar chord within me, but none of them have ever compelled …

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What’s in a Name?

I wish my parents would have consulted an onomastician when they chose my name. They would have learned the meaning and history of the name …

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An Unsung Hero

An Unsung Hero . . .

Throughout Black History Month, I read posts by others. I commented on quotes of famous African American women… from Michelle Obama, Oprah Winfrey, Maya Angelou, Shirley Chisholm, and Amanda Gorman. I asked myself, why do we reserve only one month to recognize the accomplishments of Black Americans.

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International Womens Day 

International Womens Day For My Sisters Around The World. I Believe We Should… Be Bold. Take Risks. Live Life Freely. Lead by Example. Trust Your …

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The Miracle Of Love

The Miracle Of Love . . . .

Nearly a year ago, out of the dark days of COVID, a miracle was born. It moved me to tears in so many ways. A little girl named Penelope came into the world. She was born out of love from two wonderful people I cherish.

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Presidents Day

“I hope I shall possess firmness and virtue enough to maintain what I consider the most enviable of all titles, the character of an honest …

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Martin Luther King Day

“Everybody can be great … because anybody can serve. You don’t have to have a college degree to serve. You don’t have to make your …

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New Year’s Message

It is the beginning of a New Year. May you take time to appreciate all the colors around you. May you see opportunities that are …

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Happy Holidays – from Santa (and Adrea Rubin)

I have never written a blog before because where I live I am very busy making toys year round. This has been a difficult year …

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Veterans Day

On this day, we honor all current and former members of the Armed Services. Our country’s greatness is built on the foundation of your courage …

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Stevie Announcement

I am honored to be recognized by the global Stevie® Awards. In a year when every organization dealt with new challenges, I am humbled to …

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The Universal Language of Customer Service

I find myself reminiscing about one of my vacations in Greece and Istanbul, Turkey.   Traveling to Europe and Asia, where the local time is …

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An Eye for Compassion

Life changed in an instant. Literally with a blink of my eyes, I experienced the most frightening episode I could imagine. As my husband drove …

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Marketing to Millennials: Be prepared to be voted off the Island

It is hard for any of us to face harsh reality. I realize that I will never be one of the 72 million Millennials who …

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Adrea’s Quote

Emotions push us toward action and influence our buying behaviors. What drives you – passion or logic?

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The Merry Go Round Of Life

Life is a Merry Go Round. We make our choice which beautiful horse we want to ride. As the music plays, we all move around a fixed center. There is wonder and excitement. When will the music stop? Will our horse be on the top or will we fall off as we whirl around. We hold on tight but is it inevitable that the ride will come to an end? Do we go around again trying to repeat the wonder we first experienced?

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Woman Power – From Madam Curie to Jennifer Lawrence

My Twitter feed has been filled with tweets on International Women’s Day, all of which I read. The content helped solidify my beliefs about women …

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May we never take for granted again

As I lie in bed, my thoughts turn to the simple pleasures I am grateful for. May we never take for granted again: Watching a …

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The time is now to Declare War on Your Thoughts

Dear Adrea: The time is now to Declare War on Your Thoughts. You have always asked “Why” throughout your entire career. There were times yours …

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Healthcare Workers Rock!

Thanksgiving is a time of reflection and gratitude. For anyone who has been sick or lives have been impacted by Covid, it is time to …

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Adrea Announcing 30th Anniversary and Awards (logo/website)

In celebration of our 30th anniversary, we are pleased to announce our new award winning website. Our website rebrand combined with our new faceted logo …

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Covid Longest Time Video

For the weary.. bored..frustrated..those in need of a haircut.. spa services and want to laugh out loud.. here is something to lift your spirits.https://youtu.be/LpAKcQufacc

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Ode to A Client

The year was 1990. Two life changing events occurred at the same time. The code for the Worldwide Web was finished and I opened my …

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I Miss Me

It has been 5 months since I left my home in NYC. I moved to Long Island where I hoped COVID19 would not find me. …

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Award Winning Logo Announcement

Adrea Rubin Marketing is proud to announce its new award winning logo. The logo pays tribute to our iconic pink and orange brand colors . …

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Adrea Rubin Interview by Stacey Hawes

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Calibrant Digital wins 5 creative awards

Calibrant Digital, an online marketing agency, has been recognized for its innovative website and logo design. Adrea Rubin, founder of Calibrant Digital is proud to …

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Calibrant Digital named finalist in 16TH annual Stevie® Awards for Women in Business

Calibrant Digital is named a Finalist in the Company of the Year Business Services 10 or Less Employees category in the 16th annual Stevie® Awards …

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Customer Experience Is The Next Competitive Battleground

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for every dollar spent, and …

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Calibrant wins Two 2019 Gold Hermes Creative Awards

With over 6,000 global submissions, Calibrant wins Two 2019 Gold Hermes Creative Awards for the New Calibrant Website and Logo @CalibrantNYC www.calibrant.com.

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Adrea Rubin Marketing Inc. is proud to announce the launch of its affiliate company, Calibrant Digital

Adrea Rubin Marketing Inc. is proud to announce the launch of its affiliate company, Calibrant Digital. Calibrant is an online marketing and consulting firm that will …

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Meet the New Insurance Agents – Alexa and Siri

This holiday season, Amazon sold an estimated 4 million Echo devices. Google Home devices were sold out at retail outlets. Worldwide, there are over 1 …

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To Print or Not to Print? That is the Question

Since Tiffany & Co first printed their Blue Book, back in 1895, and said to be the first catalog printed, mailers have been vying for …

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Defining Omni-Channel Marketing in the Affinity Marketing Space.

To create the customer journey we must use consumer data to build and insure how the customer will act at each stage of his insurance life …

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To Tell the Truth

By the age of four, 90% of children have grasped the concept of lying and 76% of adults said it’s ok to “lie” sometimes. When …

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Retail Banking, Online Banking and Credit Card Banking – Oh My!

If you are not aware from my prior postings, I am a Boomer who has recently become an Empty-nester. I have been sharing with you …

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Insurance Marketing to Goldfish

A goldfish has an attention span of 8 seconds. That is why they are content to keep swimming around and around in their little bowls. …

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What does Amazon Prime and the Pied Piper have in common?

TEST, EXAMINE, DETERMINE Defined simply as the act of subjecting to an experimental test in order to determine how well something works. Historically we tend …

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Not your Grandmother’s Medicare…But still your Grandfather’s Agent

Adrea and I recently attended a conference for Medicare Supplement. As we looked around the meeting rooms during the sessions for Agents only, it was …

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Enabling the Disabled – Income Insurance Protection for the Future

May is Disability Awareness Month. As this year’s campaign concludes, it is important that carriers and insurance agents continue to educate consumers about this product …

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Insurance Bait and Switch

There has been negative publicity for life insurance carriers lately, and it may impact the way consumers view and interact with agents and carriers. In …

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I Do, I Don’t Beta Testing Love

In today’s on demand economy, consumers are used to subscription based or per-use models. This holds especially true for millennials. The way this generation interacts …

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Affordable Healthcare Act – Affordable For Whom?

Open enrollment for healthcare has ended as of January 31st with nearly 13 million people enrolled. It is time for a gut check. As my …

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Drivers to Change in Auto Insurance

As a resident of NYC, I do not own a car, or carry personal auto insurance. When I am at an airport and rent a …

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An Empty-nester’s road to downsizing: From Home Insurance to Renters Insurance

We are empty-nesters, now what? As we wait for our new, but much smaller home to be built we have moved into a small two-bedroom …

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You don’t know data!

The ‘90’s! Trolls, big hair, Teletubbies, boy bands, Ferbies, The Spice Girls and the Rachel haircut. All fads we do not want to see coming …

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A Reformed Social Media Grinch

When social media first started, I was a “Social Media Grinch”. I couldn’t relate to Facebook and people taking endless selfies and pictures of their …

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Insurance Blasphemy!

Type in “insurance quote” into any web browser and you will get over 225,000,000 results in 0.41 seconds (thanks, Google). Between auto, health, Medicare, life, …

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