Tag: Advertising

Off the Blimp and into the Dog House

My name is Oscar. I am a self-appointed spokesperson for dogs and animals of all kinds. This is an open letter to MetLife who may retire my pal Snoopy to his dog house. I asked myself why, when my beagle friend has been a part of the insurer’s brand since 1985 and may now be…

How Influential Are Celebrities in Advertising?

As it turns out, Celebrities are not particularly influential (and in fact underperform) from an advertising perspective. Just 1 in 10 respondents claim to engage with ads due to a celebrity endorsement….. Read the original article at Marketing Charts