Tag: direct mail

Pet Insurance: the Doctor Will See You Now – Part 1

My name is Oscar. While Adrea is out of the office speaking at an #insurance convention, I am going to use this #blog to speak about a topic that is very important to me – #pet insurance. 0

Happy Holidays – from Santa (and Adrea Rubin)

I have never written a blog before because where I live I am very busy making toys year round. This has been a difficult year for me and all my elves. We have watched the world experience much sadness and destruction, from Hurricane Sandy and senseless shootings of innocent children.  It is my chance to…

Talk to the Hand (Raisers)

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With the recent passing of Elizabeth Taylor, and all of the focus on her famous jewelry, I find myself thinking about hands.  I remember visiting Grauman’s Chinese Theatre at a young age and being so impressed by all the famous celebrity hand prints.  The romantic in me is thinking about how Elizabeth found the one…

The Year We Stopped Talking

I have always been a social person and enjoy conversations with friends, business colleagues, and family. As a young adult and trying to find my place in the world, I was told by my wise grandmother to do what I do best: go out and talk to people – the rest will come. She reminded…

Goobers, Raisinets, and Geico

With the Oscar awards coming up, I wanted to write about how the cinema experience has changed. There are 15,782 screens that now offer 3-D movies. Revenue from 3-D films at the box office reached $1.8 billion in 2014. What hasn’t changed is my passion for the movies and the never-ending previews and ads that…

You Can Have Your Cake And Eat It Too

I want to share with you the best one-to-one marketing campaign I have personally experienced. Every year on my birthday, I visit my money in either Atlantic City or Las Vegas. I am a bored quarter slot machine player who is unable to pick a number at roulette on her way to lose at the black jack table by…

Adrea Rubin Introduces New Look and New Blog – To The Point

“The primary focus of any company should be to evolve, adapt and listen to its customers in order to steadily grow.  We’re excited to continue to differentiate our company and meet  those needs, and to provide marketers with traditional and unconventional solutions.” This has been an extraordinary journey for my company over the years. As you can see, our…

Marketing by Numbers

We are a data-driven industry which is defined by numbers.  As direct marketers, every test, campaign and product is measurable.  My interest used to be solely focused on the number of unique, new data files that were available to create potential new customers for clients and prospects.  Today my numbers include open rates, click-through rates,…

The Tooth Fairy and the Unbanked

There is a time when each of us begins our relationship with #money.  For some, the relationship begins with the tooth fairy when she leaves us a dollar under our pillows.  For me, it was when my grandfather would fill his pockets with change before he came home each night.  I would eagerly await his…