Tag: email

Talk to the Hand (Raisers)

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With the recent passing of Elizabeth Taylor, and all of the focus on her famous jewelry, I find myself thinking about hands.  I remember visiting Grauman’s Chinese Theatre at a young age and being so impressed by all the famous celebrity hand prints.  The romantic in me is thinking about how Elizabeth found the one…

Goobers, Raisinets, and Geico

With the Oscar awards coming up, I wanted to write about how the cinema experience has changed. There are 15,782 screens that now offer 3-D movies. Revenue from 3-D films at the box office reached $1.8 billion in 2014. What hasn’t changed is my passion for the movies and the never-ending previews and ads that…

Marketing by Numbers

We are a data-driven industry which is defined by numbers.  As direct marketers, every test, campaign and product is measurable.  My interest used to be solely focused on the number of unique, new data files that were available to create potential new customers for clients and prospects.  Today my numbers include open rates, click-through rates,…