Tag: Google

Insurance Marketing to Goldfish

A goldfish has an attention span of 8 seconds. That is why they are content to keep swimming around and around in their little bowls. By the time they complete a few laps they have forgotten what they have already seen. The couch, chair and picture on the wall look brand new 10,800 times each…

Meet the New Insurance Agents – Alexa and Siri

This holiday season, Amazon sold an estimated 4 million Echo devices. Google Home devices were sold out at retail outlets. Worldwide, there are over 1 Billion active iPhone devices. Each of these products has voice interface activity capabilities. This new technology and its evolving uses are changing how we interact with our devices, retailers and…

Marketing by Numbers

We are a data-driven industry which is defined by numbers.  As direct marketers, every test, campaign and product is measurable.  My interest used to be solely focused on the number of unique, new data files that were available to create potential new customers for clients and prospects.  Today my numbers include open rates, click-through rates,…