Tag: retention

Goobers, Raisinets, and Geico

With the Oscar awards coming up, I wanted to write about how the cinema experience has changed. There are 15,782 screens that now offer 3-D movies. Revenue from 3-D films at the box office reached $1.8 billion in 2014. What hasn’t changed is my passion for the movies and the never-ending previews and ads that…

You Can Have Your Cake And Eat It Too

I want to share with you the best one-to-one marketing campaign I have personally experienced. Every year on my birthday, I visit my money in either Atlantic City or Las Vegas. I am a bored quarter slot machine player who is unable to pick a number at roulette on her way to lose at the black jack table by…

Adrea Rubin Introduces New Look and New Blog – To The Point

“The primary focus of any company should be to evolve, adapt and listen to its customers in order to steadily grow.  We’re excited to continue to differentiate our company and meet  those needs, and to provide marketers with traditional and unconventional solutions.” This has been an extraordinary journey for my company over the years. As you can see, our…

Marketing by Numbers

We are a data-driven industry which is defined by numbers.  As direct marketers, every test, campaign and product is measurable.  My interest used to be solely focused on the number of unique, new data files that were available to create potential new customers for clients and prospects.  Today my numbers include open rates, click-through rates,…