Alan Zamchick

Alan’s direct marketing education began as a mailer in 1978. As assistant to the Advertising Director at Unity Buying Service, he was responsible for ordering and indexing the results of up to 136 million mailed direct mail pieces annually across Unity’s seven direct mail subsidiaries. In 1981 he was hired by CBS Publications to head their list management operation, a position he retained for the next 26 years through numerous corporate management changes, ending as Hachette Filipacchi. In 2009, Alan successfully launched the EnVision database in the List Management division of Media Horizons.