Since joining Adrea Rubin Marketing in 1993 Lisa has worked on customer acquisition and retention campaigns utilizing direct mail, outbound telemarketing, and email channels. Lisa’s core responsibilities also include the oversight of custom modeling and analytics as well as Competitive Intelligence Insights and lead generation. Lisa is well versed in Insurance, Credit, Continuity programs, and catalogs. In 1999, Lisa received the Ron Davis Young Professionals Award from the Direct Marketing Association. The award recipients are nominated by their peers and honors the individual’s contributions to the list and data industry. As Vice President of Marketing Strategy, Lisa works closely with the firm’s clients to develop direct marketing campaigns in a multi-channel environment, as well as overseeing a team of Account Executives and Managers. Lisa is a graduate of Indiana University.