This past Friday, ARM held its annual Summer outing: a fun-filled afternoon learning how to make and bake the perfect pizza at Pizza a Casa in New York City (#pizzaschool). We learned how all of the unique ingredients work together, just like the ARM team executing a successful multichannel marketing campaign. The right balance of flavor, texture, consistency, and skill consistently produces a tasty, well-balanced pie. In our world, that means:
- Choosing the Right List (the ‘flavor’): the data makes all the difference. We identify the best data sources and segments for an impactful campaign;
- Creative Consultation (the ‘texture’): messaging is key. We help you tailor your creative for maximum response;
- Media Selection (the ‘consistency’): the right media mix can improve your overall marketing efforts. We recommend the most appropriate balance of complementary offline and online channels for deployment;
- Baking (the ‘skill’): execution and timing play a big part. We coordinate the deployment and intelligently interpret the results.