Financial Services / Credit
Since the financial upheaval of 2008, the relationship between consumers and their financial institutions has changed. Today, the consumer is in control, and banks, credit unions, and other financial services marketers must adapt to their needs in order to succeed.
When optimizing our client’s marketing campaigns, ARM takes into consideration the following:
- Products and services offered by financial institutions
- Media channels
- Population segments
- Credit worthiness
Our strategies for new customer acquisition and retention campaigns are designed with your goals, data, and resources in mind. We have worked with more than 10+ different financial institutions, ranging from enterprises such as Citibank to JPMorgan Chase, and have executed and administrated marketing campaigns for more than 75 different credit card products.
We regularly work on a developing a variety of financial services offers, including:
- Credit cards
- Pre-Approved / Invitation to Apply
- Affinity cards
- Small Business
- Prepaid cards
- Subprime credit lending
- Catalogs offering in-house / installment credit
- Alternative Financial Services
Our insurance and financial services background has helped us develop a unique perspective on product and service marketing. Our fresh insights helped ARM clients in other categories develop unique, successful marketing programs.
Creation of unique data sets that identify data populations for financial services products.
Launched over 75 different credit card offers.